2. Mobile Apps
84% of physicians look up information
on smart mobile devices to make clinical
decisions
Source: Google & Manhattan Research, “The Doctor’s Digital Path to Treatment,” 2012
3. Mobile Apps
55% of physicians modify or change
their clinical decisions based on the clinical
evidence and treatment information they
accessed on a smartphone or tablet
Source: Google & Manhattan Research, “The Doctor’s Digital Path to Treatment,” 2012
4. Guideline Apps
• Saves time
Allows for reference on the go, with
dosage calculator for added utility
• Clinical decision-making support
Peer-reviewed and
evidence-based medical information
6. Journal App Service (JAS)
Rich media advertising supported by JAS improves performance by 88.3% –
and the figures show.
7. Journal App Service (JAS)
View our list of journal apps: http://bit.ly/JAShs
39 of our Journal Apps rank in the Top 100 apps
on Apple’s Newsstand’s Science category
8. Journal App Service (JAS)
205 Journal Apps – with more to come
View our list of journal apps: http://bit.ly/JAShs
9. To understand how you can engage the mobile-
enabled HCP through a customized mobile app,
contact us at corporatesalesasia@wiley.com