We are thankful to the following people for their contribution to this book and the many more who gave their time.

1. Contributors
Thanks to all who helped create this eBook

2. Alison Gardner
I am Head of Corporate Responsibility at
Camelot, managing our CR strategy and
particularly focused on our Player Protection
work. I’ve worked in CR for 7 years, having
previously worked at Capital One as Head of CSR
and at Investec on Social Investment initiatives. I
have a background in the education and third
sector, and I really value my past experience as I
think it adds a different angle to my skills set.
I made a very conscious decision to pursue a
career in Corporate Social Responsibility and I
feel I’ve found my niche in this field.

3. Anita Douglas
Anita Douglas FRSA, MICRS has over twenty years experience at a
senior level in both the private and public sector. She is CR
professional with particular expertise in sustainability in the
energy industry. Anita is Vice Chairman of the Institute of CR
and Sustainability, (ICRS) the first professional body for CR and
Sustainability Practitioners in the UK. She is passionate about
mainstreaming responsible business and believes that the
recognition of CR as a profession is key to achieving this.
Anita is a Non Executive Director of Secure Meters, advising on
the development and implementation of a global CR strategy
following the Companies Act in India. Formerly Director of CR at
RWE npower for 12 years, Anita established the CR Department
and developed the CR strategy for the UK business and for the
generation business across Europe.
Anita loves a challenge and has participated in a number of
charity fund raising activities, including rowing the English
Channel and climbing Kilimanjaro.

4. Annabel Buchan
Annabel’s interest in sustainability began during her studies on the
human relationship with the environment at Oxford University.
She started her career working for the UK Government in the
Department of Energy and Climate Change (DECC), where she
was heavily involved in stakeholder engagement on climate
change policy in the run-up to the 2008 UNFCCC conference in
Copenhagen. After two years in Government, she was inspired to
enter the business sector when she heard Jonathan Porritt talk
about the impacts of business and their power to be a force for
change. She did an MSc in Environmental Technology and then
began working at Carnstone, a management consultancy
specialising in giving large companies sustainability advice, where
she is now a Partner.
Annabel’s main interests are in the responsible sourcing of raw
materials, ethical and environmental standards in manufacturing,
and community impacts. She works with companies in a range of
sectors – retail, fashion and textiles, energy, and healthcare.

5. Claudine Blamey
Claudine is Head of Sustainability and Stewardship at The Crown
Estate. Her previous position was as Head of Sustainability at
property company SEGRO. Between 2002 and 2008 she was
Corporate Responsibility Director at British Land, and prior to this
she was Environment Manager at Honda UK.
Claudine is the Chair of the Institute of Corporate Responsibility
and Sustainability (ICRS) and a Board member of BITC. She is a
qualified BREEAM assessor and has previously been a board
member with the UK Green Building Council and Chairman of its
policy committee. She has also previously been an advisory board
member at Sustain Magazine and at the University of Greenwich’s
science school. She currently sits on sustainability committees for
the British Property Federation, The British Council for Offices and
the Investment Property Forum.

6. Gabriela Gutierrez
I am a doctoral researcher in Business and Management in the
International Centre for Corporate Social Responsibility at the
Nottingham University Business School. My main concerns in
sustainability are the ways in which big multi-national
corporations can contribute to solve social and environmental
issues and the ways in which these big players can implement
global and local strategies that have a positive sustainable impact.
My research explores some of these issues; I specifically study the
diffusion of corporate social responsibility reporting across
subsidiaries in Latin America, Europe and North America. I believe
that in order to create a positive impact, academia and industry
need to work together.
I am currently co-leading the sustainability research network
(SRN), an interdisciplinary network for PhD and early career
researchers with an interest in sustainability in the University of
Nottingham. Since May 2013, the SRN has developed a network of
over 200 members across 22 departments, established an online
presence and organised wide range of events with internal and
external academics and practitioners.

7. Helen Rushton
Helen’s interest in sustainability issues, particularly those facing
developing countries, began during a visit to India as a sixth-
former. This led to a degree in Civil Engineering and was a feature
of her early career in manufacturing. As Head of Corporate
Responsibility for Camelot – the operator of the then recently
launched National Lottery- she was able to develop strategies to
address the social and environmental impacts of this high-profile
organisation, including conducting innovative stakeholder
consultation and producing award-winning reports. For 6 months
she also appeared on live television as the National Lottery draw-
master.
Following an MBA at Warwick University, for the last 12 years she
has been a Director of Corporate Citizenship, the global
sustainability consultancy. She has enjoyed working with a wide
variety of clients on the strategic integration of sustainability,
including Diageo, Richemont, Pearson and the International
Olympic Committee.

8. Johannes Warther
I am Johannes, hockey and cycling enthusiast. I am also a
final year PhD student, researching cultural struggles in
transitions from public to private enterprise. I am particularly
fascinated by the persistence of institutional logics in
situations requiring swift adoption of alternative practices.
This would also be my main concern regarding sustainable
and responsible business: I fear that the (past) focus on CSR
has taken up much of the required energy for change—which
is already expected to be rather slow for such an
institutionally laden issue. In doing so, researchers and
business alike might have lost an opportunity to work on
equally important aspects of sustainability.
For this ebook I have provided one of the cases and
hopefully managed to help shape this book into an awesome
learning experience.

9. Juliette Audren
With 24-years of experience in the paper industry, I have served
in various, enriching professional roles, such as R&D, Quality and
Sustainability. I am a strong believer that sustainability must be
business focused and fully embedded in the organization at all
levels to effectively address challenges, deliver growth and secure
the future. Over the past 4 years, I have been in a newly created
role dedicated solely to our organization’s sustainability program.
In this position, I have engaged with stakeholders to precisely
identify their expectations, established the company’s global
sustainability strategy and action plans, and worked to
communicate our objectives and efforts both externally and
internally.
Now, with some maturity to our program, our next steps include
raising expectations in terms of targets and goals, adopting best
practices for reporting, and exploring new innovative routes to
break-through results.

10. Lauren McCarthy
I am an Assistant Professor in Sustainability and Governance
at Copenhagen Business School. Between teaching about
sustainability, ethics and CSR, and researching alternative
forms of organisations for sustainability, I am also passionate
about gender issues- both in the workplace and in wider
society. My PhD at the ICCSR, University of Nottingham,
looked at 'engendering' CSR in cocoa supply chains. Before
that I worked with Oxfam GB which sparked my interest in
all things to do with development, business and gender. I am
especially excited about bringing participatory methods
(using drawing and role-play and the like) to the business
school, and to sustainability practice in particular

11. Laurence Cox
My interest in sustainability goes back to school in the geography
classroom. Linking humans and the natural environment on global
issues like climate change and overpopulation. Fast forward to
University and I was still studying Geography. It wasn’t until my
final year that I saw business as the avenue for solving these
global issues. My dissertation looked at UK food sector and how
the supply chains could become more sustainable. Wanting to dig
deeper into the role of business in creating a more sustainable
world I stayed put in Nottingham to study an MSc in Corporate
Social Responsibility. Completing my final project on social media
activism event Fashion Revolution Day, I became fascinated by
disruptive changes to the fashion industry. I currently sit in a
London based sustainability agency working on research
uncovering how visionary the worlds largest companies are in
their sustainability efforts, alongside their communications.
I am interested in how large companies can drive sustainability
through all departments from marketing to innovation. Although I
am increasingly concerned with the focus on the best in class
examples as all the rest are left behind.

12. Linz Darlington
Linz Darlington is the CEO of Benefacto and an energetic
advocate of employee volunteering. 11 million people are
given paid time off to volunteer in the community but few
use it. Linz set Benefacto up in 2013 with the mission to
change this. Through Benefacto Linz works with corporate
firms to build a culture of volunteering, has developed a
booking system which makes it so each for employees to
book volunteering they have no excuse not to, and works
with charities to identify meaningful opportunities to
volunteer and then supplies them with a stream of
enthusiastic and easy-to-apply professional people.
Outside of work Linz loves being outdoors – preferably
BBQing, sailing or motorcycling.

13. Lorna Taylor
Lorna first learned about sustainability from a friend
she met travelling. She started working for a Carbon
Management company where she learnt about
sustainable business practices before moving to the
charity sector working within the fundraising team of
an International charity. Here, Lorna developed and
embedded cross-sector partnerships to fundraise for
the international social care sector. In 2012 she
joined the Hogan Lovells team in a role focusing on
skills based volunteering and employee engagement.
She manages several flagship Community
Investment programmes and her particular interests
are impact measurement, environmental
sustainability and partnership building.

14. Matt Wood
My stance on corporate responsibility two years ago was
very…well, suspicious. However, I was inspired to do an
MSc in CSR after the ICCSR's modules in my
undergraduate degree opened my eyes to the potential
impact sustainable business can have. Since then my
stance has changed to a somewhat optimistic one! My
interests in CR&S are broad ranging but my research has
focused on Corporate Community Investment and
sustainable supply chains. I have been fortunate enough
to go to Sierra Leone and study the challenging realities
of mining companies and communities having mutually
beneficial relationships, and have since worked as a
research assistant on sustainable cotton and currently as
an intern for the sustainability consultancy Context in
London. When I’m not trying to explain to friends what I
do, I am eating and cooking myself around the world or
bankrupting myself buying music.

15. Mike Kelly
I have worked on different aspects of sustainability
full time for almost 25 years. In the early days this
was environmental issues; trying to get businesses
to see the opportunities as well as the risks to the
planet. Later this grew to address social issues,
mainly human rights and only afterwards biodiversity
and only later a more holistic approach to
sustainability. I have mainly tried to influence the
behaviour of the private sector, whilst being
employed by the UN or driving forward public and
third sector bodies.
Outside of work interests revolve around my family
and increasingly our home in SW France. I remain an
optimist still believe that the intelligence of the
human race will ensure that we turn away from the
current dead end journey we seem to be on.

16. Nick Sammons
Nick is a biologist by trade but found a passion
for sustainability while on an internship at
Carnstone. He has enjoyed life at the
consultancy ever since and occupies his time
arranging community volunteering programmes,
organising stakeholder seminars in the UK, New
York and China, and encouraging responsible
forest sourcing amongst (paper) book
publishers.
Nick was also involved in the development and
launch of the ICRS and is privileged count himself
as a founding member.

17. Paul Burke
Paul’s lengthy experience of CR and sustainability
embraces both major in-house and external
consultancy roles. In the latter, he has worked
with clients in the FMCG, utilities, financial, and
professional services sectors. He believes firmly
that understanding how businesses operate and
the challenges they face is fundamental to
developing effective sustainability strategies.
Paul has considerable expertise in corporate
sustainability reporting, stakeholder engagement
and producing engaging publications that draw
upon original research.

18. Paul Caulfield
Having recently migrated to ICCSR Nottingham from University of
Bath, my research and teaching interests include Corporate
Responsibility and new strategies for Sustainability: Corporate
Community Investments, Employee Volunteering, Base of
Pyramid, Social Enterprise, Eco-entrepreneurship and Sustainable
Business Design.
My academic work is built upon experience gained in Strategic
Planning and Corporate Responsibility with major corporations
where I was responsible for European strategic planning and for
community investment and engagement strategy focusing on
improving sustainable interventions. I have held senior roles in
strategic business development, focusing on business modelling
and venture finance for major European and US banks. I have
operational experience of MNC and NGO operations in the
developing world covering sustainable business development and
capability building in Angola, Russia, Vietnam and Bangladesh.

19. Robert Caruana
I have enjoyed a long relationship with the ICCSR, completing my
PhD here in 2007, taking a visiting fellow position in the interim
period, before joining as a member of staff in 2011.
My research focuses on the moral dimensions of the corporate-
consumer interface. In this I have developed new ways of thinking
about consumption and morality by considering the views of
alternate academic disciplines. Much of my research is focussed
on the moral dimensions of consumption in the tourism market,
where human rights, exploitation, socio-economic exclusion,
resource allocation and sustainability are pressing global concerns.
Here, my research explores how corporate communications shape
moral concepts such as responsibility and freedom, and how this
implicates various constituents (e.g. consumers, environment,
employees and communities). This has enabled methodological
insights into how consumer’s responsibility knowledge is
constructed and organised by corporations through text and
language.

20. Wendy Chapple
I have a strong interest in the analysis of CSR across different
countries, understanding how national characteristics and
institutions shape CSR using frameworks such as national
business systems and varieties of capitalism. I have research
projects assessing the social performance of companies across
OECD countries; the evolution of CSR across 7 Asian countries
and the impact of companies in developing country contexts. I
am interested in the issue of multi-level co-governance of
sustainability issues and the interrelationships and institutional
configurations which lead /don’t lead complementarity of business
and development agendas. I am also interested in how
mechanisms and relationships built in the co-governance process
leads to competitiveness, at the firm and country level.
My teaching portfolio consists of teaching Corporate Social
Responsibility, Business Economics, Sustainable Decisions and
Organisations and Ethical Finance at the MSc and MBA level. As
acting director of ICCSR I am also responsible for the overseeing
and development of all programmes within the centre.

21. Sareh Pouryousefi
My teaching responsibilities at Nottingham University Business
School (NUBS) include Undergraduate, MBA, MSc, and Executive
Education modules in ethics – including business & economic
ethics, professional ethics, and banking ethics. Beyond the ICCSR
and NUBS, I am active in the Ethics Group in the Department of
Philosophy and at the Centre for Normative Political Theory at the
School of Politics. My core service commitment involves building
an international network of business ethicists in Schools of
Management, Philosophy, Politics across the UK and Canada,
spanning academic, PhD development, and public policy activities.
My research focuses on professions as an important topic in
business ethics. Even though they are private economic entities,
professions have historically been portrayed by some as ethically
motivated, and there is a long-standing literature that documents
professional moral norms and codes. Responsible management
education for sustainability professionals, and the ethics of
migration and transnational citizenship in the globalised
professional marketplace are interrelated issues that contribute to
my agenda at large.

22. Zheng Wang
Graduated as a BEng in Environmental Engineering University of
Nottingham, I continued my academic career as a PhD candidate
in the same field. My research program is development of particle
separation technologies for WEEE recycling. As engineers, our
responsibility is to provide better technologies for environmental
protection to facilitate the sustainable development of business
activities. However, Best Available Technologies could only be
helpful when people take responsibility for their operation. From
technical perspective, environmental friendly WEEE recycling
processes are available and there are successful business
operations.
However, the economic barrier of environmental friendly WEEE
recycling process makes legal plant uncompetitive compared with
illegal sectors. The implementation of EPR in WEEE recycling in
China has started and fund has been established to incentive
sustainable and responsible operations. The management system
proves to be effective but there is concerns about extent and
system coverage.