2. Audience Profile
• 16-20 age bracket
• Mostly young males who are regular pub-attenders will find the character in the
video more relatable as females could watch this video ok, they probably won’t
find anything geared towards them.
• Students will be the easiest to find, particularly hedonists, people who just want to
be entertained and want to stand out from the crowd.
• Skilled manual workers
• Main Target Audience we are looking for are Explorers which are the type of
people who are energetic, value difference and adventure which is appropriate for
the sci-fi setting and theme of discovering new worlds and accomplishing
everything you can do in your lifetime
3. Income
• The type of demographic social class we are aiming for is the lower
working class as this video will provide them a chance to get away from
the realities of life for a short time.
• Since the character featured in our video is an presumingly unemployed
young man who visits the bar regularly, our target audience will find it
easier to identify with.
4. Media Interests
Since the featured song is called Moon
It only makes sense to give the second
act a sci-fi feel. We are hoping to attract
The sci-fi crowd by adding in referances to
Popular films and shows such as Star Wars,
The Clangers, A Grand Day Out , Button Moon
And many more. Also the idea of a down on his
luck man building a rocket in his home we recycled
From Pixar’s UP.
Our musical inferences and style of dancing will be based
On other indie bands such as Franz Ferdinand.
