Business, Mgmt, Website,

2. This checklist can help
you make your web site
much more effective.
We will go through
each item…
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

3. Look & Feel
The overall design of
your web site is
attractive and makes a
good first impression.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

4. Look & Feel
Navigating around your
web site is easy and
intuitive.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

5. Look & Feel
There are no generic
photos or clip art on
your web site.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

6. Look & Feel
If your web site is
personalized, it
demonstrates a higher
level of sophistication
(so consider doing this.)
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

7. Look & Feel
Your Blog and News
sections are both
updated recently and
regularly.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

8. Who Stands Behind
Your Promises?
Your web site has
photos of actual
employees, not just
managers
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

9. Who Stands Behind
Your Promises?
If you are a small or
new firm, your web site
includes photos of your
office.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

10. Who Stands Behind
Your Promises?
There are photos and
clear - but concise -
bios of your
management team.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

11. Who Stands Behind
Your Promises?
Key statements and
claims are backed up by
evidence.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

12. Who Stands Behind
Your Promises?
No overblown claims or
hype.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

13. Who Believes in You?
Customer testimonials
and press mentions are
prominent on your web
site.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

14. Who Believes in You?
Even better than
testimonials, your web
site features a constant
flow of customer
reviews, both good and
bad.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

15. Who Believes in You?
Your web site refers to
specific clients.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

16. Who Believes in You?
You link to reputable
organizations.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

17. Who Believes in You?
External web sites -
preferably major ones -
link to your site.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

18. Who Believes in You?
Your content is
available on other
reputable web sites,
and it links back to
your site.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

19. Why Should I Care?
The compelling
benefits to customers
of your offerings are
clear and obvious.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

20. Why Should I Care?
Your web site exhibits a
genuine interest in the
needs of other people.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

21. Why Should I Care?
The language you use is
simple and engaging.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

22. Why Should I Care?
Your offers are
reasonable and
guaranteed.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

23. Why Should I Care?
Product information on
your web site is
detailed and
understandable.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

24. Why Should I Care?
There is useful content
on your web site, not
just sales material and
fluff.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

25. How Do I Take the Next
Step?
It is very easy to
contact you from your
web site.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

26. How Do I Take the Next
Step?
Your social media
activities are easy to
follow; links are visible.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

27. How Do I Take the Next
Step?
Relevant Google
searches feature your
firm and its offers near
the top of the results.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

28. How Do I Take the Next
Step?
Google searches display
accurate and up-to-
date information about
your firm.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

29. The Absolute Basics
There are no typos
whatsoever on your
web site.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

30. The Absolute Basics
The grammar on your
web site is perfect.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

31. The Absolute Basics
All links work.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

32. The Absolute Basics
Your web site loads
quickly.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com

33. Using this checklist and my social media experience, I can
vastly improve your web site. Even better, I unconditionally
guarantee my results.

34. Siarhei Tolaki/Shutterstock
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Website: Kasanoff.com
Book: Smart Customers, Stupid Companies
Phone: 203.341.9448
Email: bruce@nowpossible.com