The document outlines an agenda for a webinar series on social media advertising in 2022. It includes sessions on social media marketing strategies, creating engaging videos, and contextual targeting on Reddit. The final session is a panel discussion on new approaches to social media measurement given changes to privacy. Logistics are provided on how to access recordings and resources from the webinar. Brief biographies of the panelists are also included.

1. The 2022
Social Media
Advertising Series
Social Media Marketing
What Successful Leaders Need To Be Thinking About in 2022
10am PT | 1pm ET
Creating Engaging Videos
Everything You Need To Know To Produce Authentic Content Across Channels
10:35am PT | 1:35pm ET
Contextual Targeting in a Post-Privacy World
A Great Place to Start is Reddit, the World’s Largest Online “Community of
Communities”
11:10am PT | 2:10pm ET
Panel Discussion
The New Blueprint for Social Measurement Given Privacy Changes
11:45am PT | 2:45pm

2. Panel Discussion
The New Blueprint for Social
Measurement Given Privacy Changes

3. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
shortly after the session
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speakers
CHELSEA DYJAK
Senior Manager, Paid Social
RACHEL FEFER
Global Director of
Enterprise Partnerships
ADDI MCCAULEY
Executive Director, Client
Development & Strategy
NATASHA BLUMENKRON
Director, Paid Social

7. Agenda
● Panel Discussion
● Your Questions, Answered!
7

8. What is your biggest challenge
with measurement right now?
● Proper attribution
● Navigating signal loss
● Adapting our measurement tactics
POLL

9. Schedule Your
Consultation
with a Social Media
Advertising Expert

10. Q&A CHELSEA DYJAK
Senior Manager, Paid
Social
RACHEL FEFER
Global Director of
Enterprise Partnerships
ADDI MCCAULEY
Executive Director,
Client Development &
Strategy
NATASHA BLUMENKRON
Director, Paid Social

11. 11
Stay informed
on the future of
digital marketing
Visit our new content hub ➜

12. Thank you!

13. The 2022
Social Media
Advertising Series
Social Media Marketing
What Successful Leaders Need To Be Thinking About in 2022
10am PT | 1pm ET
Creating Engaging Videos
Everything You Need To Know To Produce Authentic Content Across Channels
10:35am PT | 1:35pm ET
Contextual Targeting in a Post-Privacy World
A Great Place to Start is Reddit, the World’s Largest Online “Community of
Communities”
11:10am PT | 2:10pm ET
Panel Discussion
The New Blueprint for Social Measurement Given Privacy Changes
11:45am PT | 2:45pm