Cart Abandonment Masterclass - Integrated Media Strategy

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INTEGRATED MEDIA STRATEGY Reasoning behind cart abandonment in US Ecommerce is dependent on plenty of factors – thankfully marketers can optimize their approach to increase conversion rates. Learn how an advanced integrated media strategy can help you turn cart abandoners into profit.

Varejo

How to Deploy the Ultimate Cart
Abandonment Strategy Masterclass
Using Email, Paid Media, CRO and Site Optimization to Grow Ecommerce Sales

9:30 - 9:45 am PT
VWO PRESENTS:
OPTIMIZING THE POST-CLICK
EXPERIENCE TO IMPROVE
CHECKOUT RATE
11 - 11:45 am PT
TINUITI PRESENTS:
BUILD A CART ABANDONMENT
RECOVERY STRATEGY VIA SOCIAL ADS
Today’s Timeline
TINUITI PRESENTS:
IMPORTANCE OF AN
INTEGRATED MEDIA STRATEGY
BOUNCEX PRESENTS:
ADVANCED TACTICS FOR A
FULL-FUNNEL TRIGGERED EMAIL
PROGRAM
10 - 10:45 am PT
1 - 1:45 pm PT12 - 12:45 pm PT
TINUITI PRESENTS:
CART ABANDONMENT STRATEGIES TO
CLOSE THE FUNNEL

Today’s Logistics
● Session recording and slides will be sent
● Log back in anytime with same link
● Resources available as handouts
Analicia Santaella
Partner Coordinator

Experts-Only Approach
Strategic acquisitions have positioned us as the
leading independent performance marketing agency
Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Aﬃliate •
Conversion Rate Optimization • Creative Services • Analytics & Marketing Science

Today’s Speakers
Austin Wisner
Sr. Director,
Integrated Media Strategy

Cart Abandonment Optimization Considerations
● Does not operate in a vacuum
● Is the culmination of many previous consumer interactions
● Is easier if we’ve delivered the right experience to the right consumer at the right time
leading to this point
● Builds on best practices to reduce friction

Copyright 2017 - Q4 Amazon Virtual Summit
Key Themes to Look for Today
User Identiﬁcation &
Audience
Segmentation
Customer Journey
Experimentation &
Testing Your
Campaigns
Retargeting to Win
Back Your
Customers
Industry Audience

Think about your cart abandonment approach holistically

9:30 - 9:45 am PT
VWO PRESENTS:
OPTIMIZING THE POST-CLICK
EXPERIENCE TO IMPROVE
CHECKOUT RATE
11 - 11:45 am PT
TINUITI PRESENTS:
CART ABANDONMENT STRATEGIES TO
CLOSE THE FUNNEL
Today’s Timeline
10 - 10:45 am PT
1 - 1:45 pm PT12 - 12:45 pm PT
TINUITI PRESENTS:
IMPORTANCE OF AN
INTEGRATED MEDIA STRATEGY
TINUITI PRESENTS:
BUILD A CART ABANDONMENT
RECOVERY STRATEGY
VIA SOCIAL ADS
BOUNCEX PRESENTS:
ADVANCED TACTICS FOR A
FULL-FUNNEL TRIGGERED EMAIL
PROGRAM

Please hold for our next presentation starting at 10am PT / 1pm ET
TINUITI PRESENTS:
BUILD A CART ABANDONMENT
RECOVERY STRATEGY
VIA SOCIAL ADS

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Cart Abandonment Masterclass - Integrated Media Strategy

1. How to Deploy the Ultimate Cart Abandonment Strategy Masterclass Using Email, Paid Media, CRO and Site Optimization to Grow Ecommerce Sales

2. 9:30 - 9:45 am PT VWO PRESENTS: OPTIMIZING THE POST-CLICK EXPERIENCE TO IMPROVE CHECKOUT RATE 11 - 11:45 am PT TINUITI PRESENTS: BUILD A CART ABANDONMENT RECOVERY STRATEGY VIA SOCIAL ADS Today’s Timeline TINUITI PRESENTS: IMPORTANCE OF AN INTEGRATED MEDIA STRATEGY BOUNCEX PRESENTS: ADVANCED TACTICS FOR A FULL-FUNNEL TRIGGERED EMAIL PROGRAM 10 - 10:45 am PT 1 - 1:45 pm PT12 - 12:45 pm PT TINUITI PRESENTS: CART ABANDONMENT STRATEGIES TO CLOSE THE FUNNEL

3. Today’s Logistics ● Session recording and slides will be sent ● Log back in anytime with same link ● Resources available as handouts Analicia Santaella Partner Coordinator

4. Experts-Only Approach Strategic acquisitions have positioned us as the leading independent performance marketing agency Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Aﬃliate • Conversion Rate Optimization • Creative Services • Analytics & Marketing Science

5. Today’s Speakers Austin Wisner Sr. Director, Integrated Media Strategy

6. Cart Abandonment Optimization Considerations ● Does not operate in a vacuum ● Is the culmination of many previous consumer interactions ● Is easier if we’ve delivered the right experience to the right consumer at the right time leading to this point ● Builds on best practices to reduce friction

7. Copyright 2017 - Q4 Amazon Virtual Summit Key Themes to Look for Today User Identiﬁcation & Audience Segmentation Customer Journey Experimentation & Testing Your Campaigns Retargeting to Win Back Your Customers Industry Audience

9. Think about your cart abandonment approach holistically

10. 9:30 - 9:45 am PT VWO PRESENTS: OPTIMIZING THE POST-CLICK EXPERIENCE TO IMPROVE CHECKOUT RATE 11 - 11:45 am PT TINUITI PRESENTS: CART ABANDONMENT STRATEGIES TO CLOSE THE FUNNEL Today’s Timeline 10 - 10:45 am PT 1 - 1:45 pm PT12 - 12:45 pm PT TINUITI PRESENTS: IMPORTANCE OF AN INTEGRATED MEDIA STRATEGY TINUITI PRESENTS: BUILD A CART ABANDONMENT RECOVERY STRATEGY VIA SOCIAL ADS BOUNCEX PRESENTS: ADVANCED TACTICS FOR A FULL-FUNNEL TRIGGERED EMAIL PROGRAM

11. Please hold for our next presentation starting at 10am PT / 1pm ET TINUITI PRESENTS: BUILD A CART ABANDONMENT RECOVERY STRATEGY VIA SOCIAL ADS

Cart Abandonment Masterclass - Integrated Media Strategy

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Cart Abandonment Masterclass - Integrated Media Strategy