WorldVision partners with private sector businesses through collaborative public-private partnerships (PPPs) to jointly implement development and relief projects that support health initiatives. These partnerships allow businesses to align their philanthropic efforts with community needs, while providing WorldVision access to greater resources like expertise, networks, and funding. When engaging with companies, WorldVision keeps in mind that businesses' main objective is profit while NGOs focus on social good, so partnerships must create mutual value for both parties.
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1. Partnering with the Private
Sector
S e p t e m b e r 2 8 , 2 0 1 7
K e i t h D o k h o
2. WorldVision and
Private Sector
Partnerships WorldVision is a global relief, development, and
advocacy organization dedicated to working with
children, families and communities to overcome
poverty and injustice
Collaborative PPPs are a key component to our
overall community-based approach—which targets
inclusion of local businesses and governments
Our collaborative PPPs allow private sector
partners to align their philanthropic efforts and
business strategies with community needs and
opportunities. World Vision collaborates with
businesses to co-design, co-invest, and jointly
implement high impact development and relief
projects to support health initiatives
3. Why Engage?
Access to more resources (expertise,
knowledge, skills, networks – as well as money)
To have greater reach / scale / impacts
Increasing expectations of transparency and
accountability
Aspiration to have greater legitimacy or
(re) building reputation
Promote innovation through non-traditional
channels
5. SOCIAL ENGAGEMENT
Motivation Be generous Be responsible Be more competitive
Issue Selection Community needs Stakeholder wants Strategic positioning
Resources Funding/volunteer CSR budget, staff skills Corporate budget
Corporate “Home” Foundation/CI CSR/Sustainable Dept. Cross-functional
Look & Feel Projects/programs Programs/initiatives New business models
Social Value More resources Better resources Enduring Solution
Business Value Goodwill Reputation Long-term profitability
Philanthropy Strategic CSR Shared Value
Social and Business Value
6. ENGAGING WITH BUSINESS
Doing Good Doing business
New commercial
initiatives
Core businessPhilanthropy
SizeofInvestment/Potentialvalue
Impact Investment
Cause related
marketing
transactional transformational
Donations
Joint Advocacy
Campaigns
7. THINGS TO KEEP IN MIND WHEN
WORKING
WITH COMPANIES
1. A company’s main objective is to make a profit
2. An NGO’s main objective is to provide a social good
3. These two things are different, but that’s not a bad thing.
However, it does mean that partnerships must find opportunities
where both 1 & 2 can be achieved to ensure mutual value
4. “Show them the money” – companies need to understand the
value proposition of working with you and it is your job to show them
that value
5. Seek out business development managers, not just CSR heads.
Business development managers can engage on core business
interventions that make a profit while creating socially beneficial
outcomes – making programs more long-lasting and sustainable
6. Use companies for their abilities – mainly to incorporate
sustainability, scalability and bring new products, services, and
capabilities to the table
7. Companies are becoming less interested in flat donations that are
not business related which means partnering for mutually beneficial