1. Monetary Remedies in Trademark Cases Weston Anson, CONSOR Intellectual Asset Management R. Charles Henn Jr., Kilpatrick Stockton LLP Paul C. Llewellyn, Kaye Scholer LLP May 25, 2010
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7. Opposing Valuation Conclusions: Case Study Action: Federal trademark infringement Cause: Infringing shoe logos and designs Plaintiff: Large sporting goods company Defendant: Large shoe retailer Plaintiff's Expert: $40.0 million Defendant’s Expert: $2.0 million Award: $60.0 million
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9. Quantifying Lost Sales Lost Sales Profits (in millions) Infringing Sales $100.6 Allocated Direct Costs $30.3 Other Allocated Incremental Costs $25.0 Infringer’s Profits $45.3
14. Quantifying Reasonable Royalties Annual Sales of Brand X Widgets $100,000 Industry Average Royalty Rate for Branded Widgets 15.0% Estimated Annual Royalty Income $15,000 Extended for 10 years $150,000 Annual Discount Rate 15.0% Total Value or Damage = $80, 730 Simplified Damages Analysis
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23. Quantifying Loss of Business Value Annual Sales $15.9 M $24.1 M Operating Expenses $5.4M $6.3 M Pre-Tax Margins (5 years) $10.5 M $17.8 M Discount Rate 18.8% 18.8% Net Business Value $7.2 M $24.9 M LOSS IN BUSINESS VALUE: $17.7 M
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