Palestra apresentada por Cassio Dreyfuss, Vice-presidente de Pesquisa do Gartner.

1. 0 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Moving Toward Our Digital Future
Cassio Dreyfuss
Research VP, Country Leader, Brasil
November of 2018

2. 1 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
■ What is “Digital Transformation”
■ The Special Role of Information
■ Creating a Digital Work Environment
■ Engaging People in this journey

3. 2 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.2 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
The Image of Our Digital Future –
People Digitally Connected to All Their Domains
Personal
Communities
Health
Education
Entertainement
“Things” (Home, Car) Professional Roles
Family & Friends

4. 3 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.3 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Future: It is Not “More of the Same”. It Is Different
A simple example: Transforming education
 Customized educational technologies:
- Personal focus
- Level of knowledge
- Learning style
- Speed
 Connected to broad education network
 Remote educators:
- Monitor dashboards
- Interact individually or in groups
- Facilitate learning

5. 4 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.4 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
At the end of the day,
digital business is
all about information –
where it is, how it flows,
what you do with it –
and the technology tools
you will use to do that.
What has really changed with Digital Transformation?

6. 5 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Everything! Scale and Speed for Business Intelligence
“We must be able to analyze
enough client purchase data
before we issue the next
production order.”
“Give me the best information
you can get until tomorrow
afternoon, no matter the costs
to get it.”

7. 6 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
We Need New “Digital” Information Intelligence Practices
Clear Attributes
Managed
Transformed, Filtered
Intentionally Secured
Portable
Defined Usability
Unclear Attributes
Unmanaged
Original, Raw
Passively Secured
Not Portable
Uncertain Usability
Predictability,
Clear Scenario
& Objectives,
Formal Roadmap
Uncertainty,
Perceived
Opportunities,
Trial & Error

8. 7 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.7 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Era Completely Changes Work Patterns…
Digital Era:
■ Environment: Virtual and
changeable, 24X7
■ Organization: Multiple,
variable roles
■ Work: Multitalent,
collaborative groups
■ Rules: Flexible governance
and inspiring leaders
■ Relationships: Constructive,
spontaneous, inside-out
Industrial Era:
■ Environment: Physical and
fixed, 8X5
■ Organization: Fixed
hierarchical positions
■ Work: Homogeneous,
individual positions
■ Rules: Procedures manuals
and control managers
■ Relationships: Transactional,
predefined, outside-in

9. 8 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.8 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
… and Transforms the Way We Work…
Digital Work
Patterns:
■ Environment: Virtual and
changeable, 24X7
■ Organization: Multiple,
variable roles
■ Work: Multitalent,
collaborative groups
■ Rules: Flexible governance
and inspiring leaders
■ Relationships: Constructive,
spontaneous, inside-out
■ Mission assignment: Journey
collaboratively developed
■ Flexible work plan: Constant
situation awareness & sync
■ Multitalent team: Different
backgrounds, culture
■ Situational leadership: Limited
authority; inspiration & coaching
■ Diverse metrics: Individual &
shared, productivity & outcomes
Digital Work
Characteristics:

10. 9 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.9 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
All Technology Is Already There. Why Aren't We
There Yet?
"There's no
such a thing as
a free lunch"
— Milton Friedman
"Culture eats
strategy for
breakfast"
— Peter Drucker
"To make an omelette
you have to break
a few eggs"
— CIO, Brazilian Client

11. 10 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Bring the Right People Together – and Rethink Their Roles
Develop Trust
Share Purpose
Engage People
Get People to Commit
Develop Collaboration
Reward Outcomes

12. 11 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.11 © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
Develop Your Digital Leadership
It is when you see total
trust and engagement in
the people that follow her.
How do you recognize
a true leader?
It is not about her;
it is all about them.

13. 12 © 2016 Gartner, Inc. and/or its affiliates. All rights reserved.
Digital Future Is a Journey
Engage people,
change their
mindset
Change work
patterns, change
the organization
Develop your
people, harness
external talent
Leverage technology,
create a new
business model

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Enjoy your journey!

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Moving Toward Our Digital Future
Cassio Dreyfuss
Research VP, Country Leader, Brasil
November of 2018