1. How to influence your clients
through a multichannel strategy
Sebastián Mañana
Partner at AXIS CORPORATE
Travel & Tourism Head
@axiscorporate

2. How to influence your clients
through a multichannel strategy
Sebastián Mañana
Partner at AXIS CORPORATE
Travel & Tourism Head
@axiscorporate
Cruises Summit 2013

3. Learn and influence
Traveler profile is the key factor

4. Learn and influence
Be present!

5. Learn and influence
Be present!

6. Learn and influence
Be present!

7. Learn and influence
Be present!

8. Learn and influence
Be present!

9. Customer Experience
Agile, secure and aligned

10. Customer Experience
Communication channel

11. Customer Experience
Small details count!

12. Customer Experience
A mistake is an opportunity

13. Continue learning
Use technology to sell more

14. Continue learning
Up-selling and Cross-selling

15. Customer engagement
Keep in contact with customers

16. Customer engagement
Loyalty Program

17. Customer engagement
You are around the world

18. Customer influence cycle
Learn from
your clients
An engaged
customer means
new clients
Be present
Have a good
reputation
Get customer
engagement
Influence on
the process of
choice
Continue
learning
Offer great
Customer
Experience

19. THANK YOU!
Axis Corporate provides professional managementconsulting services focused on driving transformation that
helps companies achieve flexibility and excellence in
their business, whether in local or international markets.
www.axiscorporate.com
Barcelona · Madrid · Shanghai · São Paulo · London · Boston · Frankfurt
Sebastián Mañana
Partner
smanana@axiscorporate.com
Tel. 902 547 444