To celebrate our 1 year, tonight we will host another CMX Connect with Ricardo López Páramo, CM from SPEAK - Share your world!, sharing the challenges about being a solo community manager running a global community, you cannot miss it !

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Growing globally
through Champions,
being just one
Community Manager

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+50
chapters!
Leipzig, Germany
Dhaka, Bangladesh
Dutse, Nigeria
New York, USA
San Francisco, USA
Austin, USA
Madrid, Spain

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Meet one
awesome person
Get one
actionable thing you
can implement today
Grow the
community industry

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André Forte Andreia Tulcidás Fernando Jardim Isabella de Brito

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building community in real life.
BEVYHQ.COM

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1 YEAR ANNIVERSARY!

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14. Ricardo López Páramo
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Growing globally
through Champions,
being just one
Community Manager

15. www.speak.social
Growing Globally Through Champions,
Being Just One Community Manager
22nd September, 2020

16. 1. A bit about myself
2. What is SPEAK
3. Being a Community Experience Specialist at
SPEAK
4. Some numbers and future steps
5. Summary
6. Questions/comments/feedback?
Agenda

17. A bit about myself
1.

18. Who am I?
Ricardo López Páramo
27 years old, from Spain.
March ‘20 - present | Community Experience Specialist @ SPEAK (Portugal)
October ‘19 - February ‘20 | Talent Attraction Coordinator @ infarm (Germany)
September ‘17 - June ‘19 | MSc. in Diversity and Change Management (Denmark)
February ‘17 - August ‘17 | Internship in International HR Marketing @ AUDI (Germany)
August ‘16 - November ‘16 | Internship in Accounting and Controlling @ Pensionskassse
Berolina VVaG (Germany)
September ‘12 - June ‘16 | BSc. in Business Administration and Management (Spain)

19. What is SPEAK?
2.

20. What is
SPEAK?
SPEAK is an impact
venture that connects
migrants, refugees and
locals living in the same
city through language
and culture exchange
experiences.

21. Language
groups1 Community-
organized events2
The SPEAK Experience
Buddies and participants
meet in spaces provided by
our partners to learn and
share languages and
cultures.
Ambassadors organize regular
cultural events in their cities,
connecting newcomers and locals.

22. SPEAK works
through an
Online2Offline
model (O2O).
Online
in-house platform
Offline
crowdsourced space
Enrollments, payments,
schedules and
educational content are
managed through
SPEAK’s web portal.
Buddy-led learning
courses, events and social
integration happen
face-to-face in
crowdsourced spaces.

23. build meaningful
relationships
Integrating migrants, refugees
and expats through language
and events.
Because of our focus on building informal learning environments, newcomers
not only break their language barrier but build a vital support network.
Enrolling in groups or events helps participants:
learn languages in an
informal and effective way

24. It’s all about
community building
and engagement!

25. Being a Community Experience
Specialist @ SPEAK
3.

26. Develop the SPEAK
methodology deployed in
language groups and events.
Design and deliver
trainings and workshops
for community members.
Adapt the user journey to
different community
personas.
Onboarding and being the
main point of contact for
community members.
Ensure that the SPEAK
community has the best
experience possible.
Being a Community Experience Specialist at SPEAK

27. Key areas:
(1) Importance of feedback from community members -- Main benefits:
● Gathering relevant information.
● Establish meaningful connections with community members.
● Community members feel that their opinions and ideas count and their engagement
increases.
● Identify committed users.
(2) Understanding the main pain points -- Distinguish isolated experiences from widespread
problems and patterns.
(3) Prioritize improvement areas and act consequently.
Develop the SPEAK
methodology deployed in
language groups and events.
Adapt the user journey to
different community
personas.
Responsibilities:
Being a Community Experience Specialist at SPEAK

28. Key areas:
(1) Be concise and don’t overload community members with too much information.
● Communicate whatever is key and relevant for their experience.
● Encourage them to ask questions and to add comments.
● Let them know that we’re here to help in case they need to reach out in the future.
(2) Take seriously the questions and concerns that community members raise -- If many
users have the same question about the same issue, this is a sign that something needs to
be done.
.
Design and deliver trainings and
workshops for community
members.
Adapt the user journey to
different community
personas.
Responsibilities:
Being a Community Experience Specialist at SPEAK

29. Key areas:
Empower community members to organically help and support each other:
● Create communication channels for community members to
interact and support each other.
● Shared platform for buddies to exchange materials and ideas for
their sessions.
● Host regular and open workshops for community members.
SPEAK founders (SPEAK’s social franchise model) playing a crucial role in
nurturing and supporting the community in the different SPEAK cities.
Being the main point of contact for
community members.
Responsibilities:
Being a Community Experience Specialist at SPEAK

30. Some numbers and future steps
4.

31. ● Approximately 10.000 new users joining the SPEAK experience since the lockdown
(March 2020) until today.
● SPEAK is now in 26 cities from 12 different countries (including 3 new cities during the
lockdown - Madrid, Dublin and Faro).
.
Numbers:
● SPEAK is now offering new language levels to allow participants to progress in the
language they want to learn:
○ New guides for buddies and materials
○ New topics and content
○ Community members playing an important role on this.
● Hybrid model (both offline & online)
Future steps:

32. Summary
5.

33. ● Gather relevant feedback
○ Any interaction with the community can result in extremely valuable feedback.
○ Make community members feel that their opinions count and their voices are heard.
● Prioritize areas of improvement.
○ Don’t get distracted by isolated experiences and focus on recurring patterns.
● Empower and encourage the community members to contribute with their own ideas.
○ Open the ground for the community to share knowledge.
○ Let the community expand the network organically.
● Identify key and committed ‘players’ and mobilize them to expand your initiatives.
○ Community members are key for the delivery of the SPEAK experience.
● Be there for your community!
Summary | Key actions to keep your community motivated, engaged and happy!

34. Questions, Comments, Feedback?
Thank you for listening! - Now it’s
your turn :)
6.

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