Mobile convention-london-hailo
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Mobile lessons from the back of a taxi
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Mobile convention-london-hailo
- 1. Mobile lessons from the back of a taxi
- 2. Me.
- 3. Me.
- 4. You?
- 5. Hailo.
- 6. Customers.
- 7. Technology.
- 9. Social.
- 10. Questions ?
Notas do Editor
- Discussing Engagement as a drive of Consideration, Retention and Frequency.
- A home screen speaks a thousand words. Born in Zim. Moved to London in 1992. Tesco Mobile… 5% battery.
- Graduated 15 years ago. First years were nursery slope. Ubisoft - learnt consumer marketing. ITV - learnt the media landscape. SEGA - learnt mobile. Hailo - learning about customers.
- More about you? Who has never taken a cab or taxi? Who has never used an app to call a cab or taxi? Who has never used Hailo to call a cab or taxi?
- Founder business. Good a technology. Two customers, Drivers and Passengers.
- Invest a lot in understanding our customers. Understanding trends… daily, weekly, monthly, annually. Understanding their landscape... physically, digitally, culturally. Pick out Seasonality. Plug in to local calendars and events. We eat our own dog food, by speaking to drivers as passengers. Doing usability testing on new and existing customers.
- [insert PwH screenshot] Lessons from Starbuck Pay With Hailo - Push to Nudge
- Strategic partnerships to drive engagement, frequency, retention. Iberia Plus Travelex
- Importance of tone of voice. Importance of employing local teams. Local’s understand culture, tone of voice, city dynamics.