The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken Dreams

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FM Signal

Speaker: Perry Evans, Founder, Closely

Negócios

!
Street!View!of!Real!Time!Marke2ng:!
The!Boulevard!of!Broken!Dreams!!
!
Perry!Evans!
CEO!@!Closely,!Inc.!!

About!Closely!
•  Our!Passion!
–  S2mulate!demand!where!&!when!it’s!most!valuable!
–  Yield!management!via!realL2me!and!social!

•  Team!from!Jabber,!MapQuest,!Local!MaQers,!…!
–  Top!pedigree!angels:!Apple,!AOL,!Google,!Intuit,!…!
–  Small!product!team!heads!down!for!15!months!
–  250+!beta!customers!

We’ve!learned!

Right!2me!is!more!
important!than!real!2me.!
!
Yield!management!breaks!
out!of!the!adver2sing!box.!!

Three!Live!Examples!
!
Adap2ng!
RealL2me!Media!to!
RightL2me!Marke2ng!

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The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken Dreams

1. ! Street!View!of!Real!Time!Marke2ng:! The!Boulevard!of!Broken!Dreams!! ! Perry!Evans! CEO!@!Closely,!Inc.!!

2. About!Closely! •  Our!Passion! –  S2mulate!demand!where!&!when!it’s!most!valuable! –  Yield!management!via!realL2me!and!social! •  Team!from!Jabber,!MapQuest,!Local!MaQers,!…! –  Top!pedigree!angels:!Apple,!AOL,!Google,!Intuit,!…! –  Small!product!team!heads!down!for!15!months! –  250+!beta!customers!

3. We’ve!built.!!!!!!!!!!!!!!!!!!!!!!!And!learned.! RealL2me!plaYorm!for!live! When!consumers!are!shopping,! social!promo2on! businesses!are!busy.! ! ! •  One!place!to!design!&!create! ! •  Integrated!distribu2on!across! Conversa2onal!marke2ng!does!not! social,!search,!LBS! resonate.!!Yield!management!does.! •  Agency!+!business!dashboard! !! •  Intui2ve!analy2cs! Small!businesses!thrive!on!demand! •  Mobile!Remote!Control! pull,!not!brand!development.! !

4. We’ve!learned! Right!2me!is!more! important!than!real!2me.! ! Yield!management!breaks! out!of!the!adver2sing!box.!!

5. Three!Live!Examples! ! Adap2ng! RealL2me!Media!to! RightL2me!Marke2ng!

The Street View of Real-Time Marketing: Lessons from the Boulevard of Broken Dreams

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