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Digitize, Socialize and Optimize: The New Way to Market

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Presentation by Ann Lewnes, SVP Global Marketing at Adobe. Dated June 8, 2010.

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Digitize + Socialize + Optimize = The New Way to Market Ann Lewnes | Senior Vice President, Global Marketing 2010 Adobe Systems Incorporated. All Rights Reserved.
The Old Way to Launch… 2010 Adobe Systems Incorporated. All Rights Reserved.
The New Way to Launch… 2010 Adobe Systems Incorporated. All Rights Reserved.
Social Builds Buzz 1,000,000 followers in social media universe 37,000+ during the 30 minute launch event 450+ unique blog entries in one week 2010 Adobe Systems Incorporated. All Rights Reserved.
Virtual Goes Viral 2010 Adobe Systems Incorporated. All Rights Reserved.
New Social Channels 2010 Adobe Systems Incorporated. All Rights Reserved.
Tracking Social 2010 Adobe Systems Incorporated. All Rights Reserved.
Social Gets Results 2010 Adobe Systems Incorporated. All Rights Reserved.
Optimizing with Omniture 2010 Adobe Systems Incorporated. All Rights Reserved.
Optimizing for Results Implemented Omniture solutions on Adobe.com and online store Significantly increased response rate to special offers 5% increase in revenue per visitor 2010 Adobe Systems Incorporated. All Rights Reserved.
CS5 Launch Results To Date 1M+ 952K+ Followers product trials in Social Media Universe (57% over CS4) (72% over baseline) >1000 articles, reviews 12% increase and blogs world wide in site visits and 6% increase in site-to-store conversions (versus CS4) 25% 20X e-mail over CS4 in Adobe.com pre-orders 6X search 661K 10X display ROI views of Virtual Launch on revenue generating event in 2 weeks communications (300% over CS4) 2010 Adobe Systems Incorporated. All Rights Reserved.
This Stuff Works 2010 Adobe Systems Incorporated. All Rights Reserved.
2010 Adobe Systems Incorporated. All Rights Reserved.

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Digitize, Socialize and Optimize: The New Way to Market

  • 1. Digitize + Socialize + Optimize = The New Way to Market Ann Lewnes | Senior Vice President, Global Marketing 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 2. The Old Way to Launch… 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 3. The New Way to Launch… 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 4. Social Builds Buzz 1,000,000 followers in social media universe 37,000+ during the 30 minute launch event 450+ unique blog entries in one week 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 5. Virtual Goes Viral 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 6. New Social Channels 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 7. Tracking Social 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 8. Social Gets Results 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 9. Optimizing with Omniture 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 10. Optimizing for Results Implemented Omniture solutions on Adobe.com and online store Significantly increased response rate to special offers 5% increase in revenue per visitor 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 11. CS5 Launch Results To Date 1M+ 952K+ Followers product trials in Social Media Universe (57% over CS4) (72% over baseline) >1000 articles, reviews 12% increase and blogs world wide in site visits and 6% increase in site-to-store conversions (versus CS4) 25% 20X e-mail over CS4 in Adobe.com pre-orders 6X search 661K 10X display ROI views of Virtual Launch on revenue generating event in 2 weeks communications (300% over CS4) 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 12. This Stuff Works 2010 Adobe Systems Incorporated. All Rights Reserved.
  • 13. 2010 Adobe Systems Incorporated. All Rights Reserved.