Walk through some examples of how to "marry" SEO basics and Social Media best practices. Webinar originally presented during Dealer Marketing Magazine's webinar series on March 5, 2013.

1. A Cohesive Social Media
Strategy That Makes Sense
Christine Rochelle
@CLRochelle

4. Video
YouTube (owned by Google)
Vine (owned by Twitter)
Bookmarking Sites
Digg
Reddit
StumbleUpon
Photo-sharing
Instagram (owned by Facebook)
Flickr (owned by Yahoo!)
Business check-ins/Reviews
FourSquare
Yelp
In a League of Their Own (also a good movie)
Twitter
Facebook (can check-in to locations)
Pinterest (bookmark photos)
Blogging
Wordpress
Blogger
Tumblr
Wish they were Facebook
Google+ (Google, of course!)
MySpace (owned by Justin Timberlake)
Get Professional
LinkedIn
Email marketing

6. Video
YouTube (owned by Google)
Vine (owned by Twitter)
Bookmarking Sites
Digg
Reddit
StumbleUpon
Photo-sharing
Instagram (owned by Facebook)
Flickr (owned by Yahoo!)
Business check-ins/Reviews
FourSquare
Yelp
In a League of Their Own (also a good movie)
Twitter
Facebook (can also check-in to locations)
Pinterest (bookmark photos)
Blogging
Wordpress
Tumblr
Blogger
Wish they were Facebook
Google+ (Google, of course!)
MySpace (owned by Justin Timberlake)
Get Professional
LinkedIn
Email marketing

7. Get Organized
Content calendar
Consistent message Get
Get Optimized
Di gi t a
Know your keywords l!
Use keywords in videos, blogs, content, title/alt
elements, & social hashtags
Get Visual
Gain attention span through social friendly images
Use video to present your team as experts in field
Get Social
Understand your markets on each network
Switch up titles/descriptions when sharing links
Get ROI
Report on metrics using Google Analytics
organic search
referrals
2/18/13

8. Get Organized….or Go Home.
 Content calendar is a must
 Plan for consistent
messages to be delivered
across all channels
2/18/13

9. Get Optimized: SEO Basics
Step 1: Use the Google Keyword Tool
Find your keywords
Step 2: Optimize your meta data
Keep it short META
Use your keywords TITLE
Engaging descriptions=higher CTR
META
DESCRIPTION
2/18/13

10. Anchor text –
phrase “SEO
SEO Basics Basics” links
to another
Step 3: Build a blog blog
On-site or Wordpress
Post min. 2x month
“title” of the
Step 4: Build your linking roads link is “SEO
3-4 links per post Basics” to
to inventory, specials show Google
Use alt and title elements how to identify
what the link
is about

11. Keyword
Focus:
Jackson Oil
Change
1st link:
Anchor text: oil
change
Link to: Service
Dept page on
main site
Title element:
oil change
jackson

12. Get Visual: Instagram is Your Photo Friend
• Create social-friendly
photos with Instagram
• Use within your blog
and social networks
• Get creative! Think of
Instagram as joining an
art community!
• Use hashtags with
your keywords
2/18/13

13. Get Visual: Create a How-To on YouTube
• How-to video of the oil
change/service
• Embed in blog, use for
additional content on
social
• Keep it short
• Use keywords in title,
description
• Link to related
blog/page in
description, not just root
domain
2/18/13

14. Get Social: Share on Google+ Use hashtags for
keywords
Original keyword
focus:
Jackson oil change
Same meta
title and meta
description
mentioned in
SEO basics that
is visible in
Google Search

15. Get Social: Post an offer on Facebook
• Post a link to your same blog
on Facebook
• Add an image of a coupon
related to the blog
• Start a conversation – ask
what kind of offers they would
like to see next
• Post from 1pm-6pm for best
CTRs

16. Get Social: Tweet it up
• Post blog/offer to Twitter,
ask for Retweet (“Please
RT”)
• Twitter mining – search
for users in your area
talking about servicing
their car, send them the
offer directly
• Use hashtags of
keywords to get found
• Your activity on Twitter
should be HIGHER than
Facebook, due to how the
feeds work
2/18/13

17. Get Social: FourSquare
reflects current deals/offers

18. Get Social: Email
• Filter your CRM by
customers who haven’t
serviced their car recently
or due for an oil change
• Send email only to that list
with current oil change
coupon
• Keep email short, to the
point, and with engaging
headline
• Allow them to print coupon
or display it on
smartphone
2/18/13

19. Get ROl: Google Analytics
• Referrals
• Organic search
• Track popular
keywords
• Measure traffic
spikes vs. email
campaigns,
social offers
2/18/13

20. Get Organized
Content calendar
Consistent message Get
Get Optimized
Di gi t a
Know your keywords l!
Use keywords in videos, blogs, content, title/alt
elements, & social hashtags
Get Visual
Gain attention span through social friendly images
Use video to present your team as experts in field
Get Social
Understand your markets on each network
Switch up titles/descriptions when sharing links
Get ROI
Report on metrics using Google Analytics
organic search
referrals
2/18/13

21. Questions?
Christine Rochelle
Christine@pcgmailer.com
@CLRochelle
2/18/13