1. The document discusses online media streaming and the rise of video on the web, noting that YouTube has become the second largest search engine and over a billion views per day. 2. It outlines what media streaming is and how it allows users to control playback of video files. Streaming can be used by businesses, marketers, communicators and training companies to demonstrate knowledge and ideas. 3. The document also discusses monetizing online content through advertising, syndication, sponsorships and e-commerce links. It notes the importance of protecting content through secure streaming and access controls.

1. StreamExchange Caroline Oldrey October 2009 Online Media Streaming

2. Social Media “ Social computing is not a fad. Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world” Forrester Research,Social Computing How Networks Erode Institutional Power, And What To Do About It

4. What is Media Streaming? Content Owners & Content Creators Businesses Marketeers Communicators Training Companies AUDIENCE Traditional Broadcast Analogue Distribution i.e. DVD, Tape Online Video, Internet TV Channels, Digital Signage Networks

7. What is Media Streaming? Enables users to play back the video file and control what they see using video controls. (pause, play, ffwd, rewind etc) Advanced players have options to share, embed, link, download other media, have hotspots or are interactive: surveys/hyperlinks Players can be basic – or can be customised and branded Video Players – A GUI ( graphical user interface) Flash, Silverlight, Windows Media

9. Protect content online True streams delivered to Silverlight Players Control access Secure password log in system to access premium content And how long content can be viewed for Days Hours Weeks

10. Vid e o on the web 4 out of 5 internet users will click video if it is available on your site Marks and Spencer have increased online sales by more than 30% since the introduction of video on their website and up to 90% on some products

11. An Internet TV Channel

13. StreamExchange Caroline Oldrey October 2009 Online Media Streaming