Reach Engineers with GlobalSpec's Industry Intelligence

globalspec.com/advertising
Deep industry intelligence, customized marketing
programs and measurable campaign performance
for a smarter way to reach engineers
2023
MEDIA KIT

AUDIENCE PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.
Reach Smarter
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies
promote their products and grow their businesses.
Our audience of engineers and technical professionals rely on the GlobalSpec family of brands as their trusted
resource for content, community, and engagement at all stages of the research, design, and purchasing process.
We deliver deep industry intelligence, customized marketing programs, and measurable campaign performance.
For more information or a personalized media review, call 800-261-2052, email sales@globalspec.com
2.7 minutes
AVERAGE TIME SPENT
2.9 million
MONTHLY PAGE VIEWS
ACROSS GLOBALSPEC
PLATFORM
27%
REPEAT VISITORS
8.9 million+
REGISTERED USERS ACROSS
GLOBALSPEC PLATFORM
1.4 million
UNIQUE VISITORS A MONTH
ACROSS GLOBALSPEC
PLATFORM

Worldwide Reach
The GlobalSpec family of brands reaches engineers and technical professionals from around the globe,
representing the finest minds in the world. These highly educated, motivated, and engaged users are pragmatic
thinkers charged with solving some of the most urgent problems in the technical, manufacturing and
mechanical sectors. Learn more about this audience, plus the reach and engagement that GlobalSpec delivers.
Americas
61.9%
Oceania
2.3%
Europe
13%
Africa
2.8%
Asia
20%
Source: Omniture, Google Analytics
REGISTERED USERS BY REGION:
Americas: 5,483,000+
EMEA: 1,716,000+
APAC: 1,625,000+
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com
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Audience Profile
ORGANIZATION SIZE
ROLE GLOBALSPEC USERS PLAY IN
PURCHASING DECISIONS
GLOBALSPEC USERS BY AGE
Under 100 employees
(small business)
42%
Evaluation &
Recommend Purchases
27%
101-500 employees
(midsize business)
23%
Approve
requisitions
Not involved in
purchasing process
501-1000 employees
(midsize business)
15%
Make purchases directly
26%
6%
7%
1001+ employees
(large business)
20%
Specify purchases
34%
18-34 years old
48%
35-54 years old
35%
55+ years old
17%
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Registered Users (Industry)
Average work experience of
registered users is 15–19 years.
850,000+
ENGINEERING/TECH DESIGN SERVICES
643,000+
ELECTRONICS
502,000+
INDUSTRIAL MACHINERY/TOOLS & EQUIPMENT
845,000+
GENERAL MANUFACTURING
596,000+
AUTOMOTIVE
481,000+
AEROSPACE & DEFENSE
411,000+
OIL & GAS
248,000+
COMMUNICATIONS - DATACOM/WIRELESS
173,000+
TRANSPORTATION
340,000+
BUILDING & CONSTRUCTION
235,000+
MEDICAL EQUIPMENT/INSTRUMENTATION
129,000+
FOOD & BEVERAGE
273,000+
CHEMICALS, PLASTICS & RUBBER
199,000+
HVAC, FIRE CONTROL, SAFETY
217,000+
GOVERNMENT
122,000+
AGRICULT./FORESTRY
404,000+
EDUCATION
243,000+
INSTRUMENTATION & CONTROLS
165,000+
BIOTECH/PHARMACEUTICALS
325,000+
UTILITIES/ENERGY
217,000+
FABRICATED METALS
122,000+
PAPER, PRINT & TEXTILE
265,000+
CONSUMER PRODUCTS/ELECTRONICS
174,000+
SEMICOND. & ELEC. COMPONENTS
203,000+
COMPUTERS, SYSTEMS & PERIPHERALS
68,000+
PACKAGING
MACHINERY

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1,545,000+
738,000+
493,000+
639,000+
710,000+
694,000+
632,000+
589,000+
473,000+
355,000+
Registered Users (Job Function)
ENGINEERING - DESIGN
ENGINEERING - CONSULTING
ENGINEERING - PROCESS & PRODUCTION
290,000+
ENGINEERING -
FACULTY, STAFF, STUDENT
ENGINEERING - OTHER
MARKETING/SALES
TECHNICAL SUPPORT/SERVICES
MANUFACTURING
PURCHASING
RESEARCH & DEVELOPMENT
GENERAL CORPORATE MGMT.
293,000+
MAINTENANCE/FACILITIES
MANAGEMENT
232,000+
ARCHITECT/BUILDER/
CONTRACTOR
170,000+
QUALITY CONT/
ASSURANCE
169,000+
PROJECT
MANAGEMENT
3.7 Million
REGISTERED
ENGINEERS
90% of users are involved in
the purchasing of goods
and services.

GlobalSpec Solutions Matrix
Brand
Awareness
Thought
Leadership
New Product
Information
Website
Traffic
Contacts &
Inquiries
Content
Promotion
    
Newsletter
Advertising     
Display
Advertising   
Webinars     
White Paper
Promotions      
Content Marketing    
Videos    
Custom Email     
We develop and refine our products to align with what industrial marketers are looking to accomplish.
Consider your campaign goals and find the solutions below that target those requirements.
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Product Discovery

AUDIENCE PRODUCT
DISCOVERY
NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
VIDEO CUSTOMER CARE
Product Discovery
Our Product Discovery Platform is designed to
help you get maximum exposure to the important
decision-makers within the industries you’re
targeting. Our product catalogs make it easy for
our audience to discover new products and services.
Through a cross-channel solution, we can promote
your company brand, products, and services to
generate demand.
Your product discovery program will include a
robust company profile that incorporates product
categories and listings, links to your website,
technical articles, press releases, videos, social
media channels, and product announcements to
promote your new product releases and other news.
Benefits:
• Increased brand exposure to our audience
• Generate nurture-ready contacts
• Unearth real-time marketing insights
• Stand out amongst your competition with
priority ranking
• Extend your reach with guaranteed inclusion
in product alerts
• Catch prospects while they’re actively
searching
Extend the reach and impact of your
product discovery platform with our
exclusive newsletter bundles.
“Our products are
listed there, very
nicely and organized,
and the leads that
are generated from
the program have
been very successful
both on the
domestic side and
international side.”
Mario Mazzotta
Director of Business
Development
Kaman Precision
Products

PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT MARKETING CUSTOM EMAIL
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Newsletter Advertising
64 4.3 Million+ 4.3% 15.6%
NEWSLETTER TITLES
15.6%
NEWSLETTER
OPEN RATE
4.3%
NEWSLETTER
CLICK-THROUGH RATE
4.3 million+
NEWSLETTER
SUBSCRIPTION
64
NEWSLETTER
TITLES
AUDIENCE
GlobalSpec newsletters are
anything but average, run-of-the-
mill communications. These 64+
titles are well-crafted, well-respected
resources that our audience relies
on as a key resource throughout all
stages of their buying cycle.
Each newsletter is delivered to a list
of opted-in subscribers consisting
of engineering and technical
professionals seeking technical
articles, product news, educational
opportunities, and industry updates.
With a highly targeted selection of
newsletters, you can reach the right
audience efficiently and effectively.
Cyndi Rude
Marketing Agent and Sales Administrator
S. Himmelstein and Company
“Newsletters provide us with a lot of leads, which is something we’re always
looking for. GlobalSpec always provides the best customer service and the
biggest offerings of different products. I would highly recommend GlobalSpec.”
Take advantage of
our Special Edition
Newsletters by
featuring in one
of our “Best of”
newsletters; where
you can position
your message
among the most
engaging articles
highlighting the top
industry trends
and technologies.

Newsletter Advertising
NEWSLETTER NAME SUBSCRIBERS ISSUES/YEAR
5G & Digital Networking 130,000+ 12
Acoustics & Audio
Technology
31,000+ 4
Aerospace Technology 35,000+ 24
Alternative & Renewable
Energy
93,000+ 12
Appliance Technology 21,000+ 6
Automotive Technology 47,000+ 20
Careers & Education 62,000+ 12
Chemical Manufacturing 38,000+ 12
Coatings & Surface
Engineering
59,000+ 12
Components for RF &
Microwave
24,000+ 6
Connected Electronics 28,000+ 4
Construction Equipment 33,000+ 6
Data Acquisition 36,000+ 6
Defense & Security
Technology
23,000+ 12
Display Technologies 26,000+ 6
Electrical Components 90,000+ 12
Electronic Components 61,000+ 26
Electronic Design Solutions 46,000+ 12
Electronic Test Equipment 40,000+ 12
Electronics360 88,000+ 52
Engineering in Motion 77,000+ 52
Environmental Technology 33,000+ 6
Factory Engineering 34,000+ 12
Fastening, Joining &
Assembly
43,000+ 12
Fluid Control 47,000+ 12
Food & Beverage
Technology
19,000+ 12
Healthcare Engineering 20,000+ 26
HVAC 44,000+ 12
Hydraulics & Pneumatics 54,000+ 12
Industrial IoT 48,000+ 18
Industrial MRO 20,000+ 4
Industrial Processing
Equipment
68,000+ 18
Innovators & Makers 65,000+ 12
Lab Equipment 44,000+ 12
Light & Laser 47,000+ 12
Machining & Metal Working 51,000+ 12
Manufacturing Technology 122,000+ 52
Material Handling & Logistics 48,000+ 12
Materials Solutions 52,000+ 12
Mechanical Components 78,000+ 12
Mechanical Power
Transmission
37,000+ 4
Military & Ruggedized
Electronics
13,000+ 6
Motion Control Components 42,000+ 12
Motors & Drives 66,000+ 12
Oil & Gas Technology 32,000+ 12
Polymer & Composit
Materials
52,000+ 6
Power Grid Technology 43,000+ 18
Power Supplies & Devices 34,000+ 12
Process Technology 116,000+ 24
Product Design Software 41,000+ 6
Quality, Test & Measurement 52,000+ 20
Robots & Automation 35,000+ 12
Scientific Instruments 33,000+ 4
Semiconductor
Manufacturing
20,000+ 12
Sensing Technologies 76,000+ 24
Shock, Vibration & Noise 24,000+ 4
Software Engineering &
Programming
82,000+ 6
Specs & Techs 732,000+ 52
Structural & Civil Engineering 64,000+ 12
Transportation Technology 39,000+ 18
Water & Wastewater Systems 27,000+ 12
Wire & Cable Technology 37,000+ 12
Wireless Technology 40,000+ 12
Subscriber data as of November 2022
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AUDIENCE

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Display Ads
1.4 Million 2.9 Million 2.2%
AVERAGE CTR FOR
WELCOME ADS/24 MONTHS
MILLION PAGE VIEWS
ACROSS PLATFORMS
UNIQUE VISITORS A MONTH
“GlobalSpec is giving the ability to reach a Global audience
through one channel, I don’t have to go to local publications
and only focus on one market. I can work with Karri and we can
develop a strategy to reach customers …just having that one
contact and reaching a worldwide audience is one of the major
advantages of GlobalSpec.”
George Haubner
VP Sales & Marketing
Dataforth Corporation
AUDIENCE
Display ads on our web properties allow you to
connect with engineers and technical professionals
across multiple industries and disciplines, where they
are searching for critical content, information, tools,
and more.
GlobalSpec offers several advertising solutions that
can accomplish the goals of your marketing campaign,
such as exposing your brand to the right target
audience, shining a spotlight on a product offering,
advertising an editorial piece and more. With our
robust ad options, you can stand out amongst the
valuable content on our site while also corresponding
with the topics that are relevant to your target audience.
The Engineering360 Ad Network gives you the
opportunity to deliver your message to a broad, yet
specialized audience across dozens of websites for
just one buy. Run your campaign across our entire
highly-targeted network, or select from one of the
industry-specific channels we have available. You’ll save
time and resources by efficiently reaching this select
audience across many sites with a single buy.

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Webinars
Webinars are a great tool for developing
thought leadership and creating credibility or
for providing in-depth product information in
an interactive setting. Partner with GlobalSpec
for hands-on, full-service project management
to guide you through planning and executing
your webinar. We will reach the audience
you’re looking to target through a multichannel
marketing plan to build a list of registrants.
“In terms of total registration and
engagement, GlobalSpec is absolutely
killing it for our webinars.”
Joel Frank
Digital Media Buyer & Strategist
Allen-Bradley/Rockwell Automation
200+ Webinars 56% 88,600+ 83%
70%
OF B2B MARKETERS AND
SALES LEADERS HAVE USED
WEBINARS FOR CONTENT
MARKETING PURPOSES IN
THE LAST 12 MONTHS**
OF ENGINEERS VIEW
WEBINARS AS VALUABLE*
CONTACT LEADS FROM
WEBINARS
CONVERSION RATE FROM
REGISTRANT TO ATTENDEE
IN 2022
AUDIENCE
*2022 State of Marketing to Engineers Report
**2021 Manufacturing Content Marketing Report

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White Paper Promotion
Turn your content marketing into a lead-generating machine. Provide
your target audience with the information they are looking for and
position yourself as a thought leader by promoting your white paper
to our robust audience.
Designed to help industrial marketers who have created valuable
content, but need help getting that content in front of engineers.
Benefits:
• Create industry authority by providing your research and
valuable information to a targeted audience of engineering
professionals who are looking for relevant educational content.
• Generate valuable, qualified sales contacts and improve upon
your lead nurture strategy.
• Raise awareness and visibility of your company’s products and
services.
• Increase your return on investment by placing your content in
a contextually relevant environment.
AUDIENCE
When asked to fill out a form before obtaining
a piece of content, engineers reported
white papers as the most valued option.*

PRODUCT DISCOVERY NEWSLETTERS DISPLAY ADS WEBINARS WHITE PAPERS CONTENT
MARKETING
CUSTOM EMAIL
VIDEO CUSTOMER CARE
Content Marketing
GlobalSpec offers a suite of content marketing services
that help you connect to your audience in a way they can
relate to—through valuable industry intelligence.
We have assembled an accomplished content services
team of technical writers and editors that have worked in
the industrial space for decades. They know how to write
to audiences who understand strategic topics and tactical
issues to sway decision-makers and change how engineers
manage their jobs.
We want our solution to meet your goals. Work with our
content services team to develop your editorial calendar
in a way that works for you. We handle everything from
content direction to writing, production, and project
management. Content can range from a short article
to an advanced white paper.
Benefits:
• Worry-free project management: a dedicated
project editor, technical writer and a support team
will handle all project development.
• Compelling content: a content piece that includes
at least one supporting image that will be
exclusively yours to publish and market.
• Audience targeting: publishing on one of our
platforms, plus editorial placement in at least one
GlobalSpec newsletter.
AUDIENCE
Our brands:Techni-Tool | Jensen Tools
YOUR ROADMAP TO SOLDERING SUPPLIES
An interactive index of essential soldering equipment and terminology

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Video
Video is becoming increasingly important in the industrial marketing space.
With the majority of engineers watching videos for work-related purposes,
and the majority of industrial marketers finding their largest return from video
investment—it’s important to make video a staple part of your marketing mix.
Whether you’re looking to adapt existing content into a short and engaging
video or create one that involves a more complex solution; GlobalSpec will work
with you from the script writing and storyboarding phase through the animation,
design, and production of your marketing video.
Looking for a longer video with a more technical solution? Ask about our basic
and custom video packages.
“It was very well received, it was
well put together, and we have
used it multiple times across a
myriad of other platforms and
our social media efforts as well
as on our own local website. I
would recommend GlobalSpec
all day, every day. They’re a
leader in their industry, they are
king of data and data is really
important in my industry and in
my company. They deliver leads
and lead gen opportunities.
They are ahead of marketing
trends, they stay ahead of
opportunities to really reach out
and serve our audiences where
we need to reach.”
Cami Marsh Page
Global Marketing Manager
ESPEC North America
52% 42% 96%
OF ENGINEERS WATCH
VIDEOS FOR WORK
PURPOSES*
OF ENGINEERS REPORT THAT PRODUCT
DEMO VIDEOS ARE THE MOST USEFUL
CONTENT WHEN RESEARCHING A
SIGNIFICANT WORK PURCHASE*
OF INDUSTRIAL MARKETERS
SAW THE LARGEST RETURN
FOR THEIR INVESTMENT
FROM VIDEO*
Turnkey video package:
Perfect for introducing a new
product to the market, we will
work with you and coordinate
the production of a 1-minute
video to highlight unique selling
points, form factors, technical
details, etc. Your video will
then be featured in a targeted
newsletter of your choice.
AUDIENCE

VIDEO CUSTOMER CARE
AUDIENCE
Custom Email
Share your promotions, offers, brand, and product messaging with a
targeted audience through our custom email campaigns that allow you
to reach the right professionals in their inboxes.
Engineering360 Email List Rental
Build awareness and drive demand among a specific audience. This program allows you
to share your email message to a targeted audience of Engineering360 users.
Engineering360 Co-branded Emails
Get all the benefits of a list rental product, plus introduce your message to a targeted
audience of professionals on behalf of the Engineering360 brand. Emails are delivered
in a co-branded template, from an Engineering360 email address. Additionally, the
co-brands include full contact information for all recipients who clicked.
Account-based Marketing (ABM)
Place your campaign in front of specific companies by working with GlobalSpec on your
ABM campaign. We’ll help narrow your target audience down from an industry focus to
a company focus. Provide us with a list of your target accounts and we’ll match it to the
largest industrial audience, representing the finest engineering minds in the world.
15%
AVERAGE EMAIL
CLICK TO OPEN RATE
$0.22
AVERAGE COST-PER-EMAIL
LIST RENTAL
Attract Leads
Personalize & Engage
Score
Leads
Land & Expand Relationships
Personalize & Engage
Identify
Accounts
Traditional
Marketing
Account-Based
Marketing

VIDEO CUSTOMER CARE
Client Services/Customer Care
Real-Time Reporting and Optimization
It’s not enough to deliver the right audience and digital media
strategies that allow you to grow your business. GlobalSpec
also understands the need for dedicated support to ensure
your success in today’s competitive digital marketplace.
GlobalSpec’s comprehensive measurement tools allow you
to review your campaign performance in real-time. Using our
reporting dashboard, you can access up-to-date information
about your channels, contacts, inquiries, and engagement—
then adjust your program to achieve the maximum ROI.
Nurture Ready Contacts
Your Client Services dashboard allows you to instantly download
and forward your contacts and inquiries, track your brand
exposure activity, and review your account quickly and easily.
Robust contact information makes proving the ROI of your
marketing programs easier than ever.
Dedicated Customer Support
Our customer care team will partner with you to help get your
program started; you’ll be assigned to a rep that will assist you
every step of the way to ensure your satisfaction. We keep it
simple so you can quickly benefit from increased visibility and
reach across a variety of innovative branding, awareness, and
engagement solutions.
AUDIENCE
“We were immediately contacted by a customer
support agent, got us involved, taught us how to
use the portal and was very supportive all along
the way. …The data reporting is something that
is very useful to us and we do use those metrics
in everything that we do to try and make sure
we’re using our marketing budgets in the right
way. …I would recommend GlobalSpec. We find
it to be a good way to generate leads and to
educate our readers with the content we think
they’re looking for.”
Earl Foster
VP Sales
Sealevel Systems, Inc.

globalspec.com/advertising
For more information about GlobalSpec:
Visit: globalspec.com/advertising
Call: 800.261.2052
Email: sales@globalspec.com
Fax: 518.880.0250
257 Fuller Road
Suite NFE 1100
Albany, NY 12203-3621

Reach Engineers with GlobalSpec's Industry Intelligence

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