5. Open journalism
“It encourages participation”
“It's open to the web … and collaborates with other material”
“It recognises that publishing can be the beginning of the
journalistic process”
“It recognises that journalists are not the only experts
“It helps form communities of interest”
11. What does this mean for
PR/communications?
Different access points to a story
Can become part of conversations with journalists
Content published not always the end point
Crowd-interrogation of information
Serving content to communities where they are
Don't just want reaction, want interaction
Thinking about stories and trends at a higher level
Timeliness still important