Social media for beginners

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Social Media for Beginners presentation from Rob Welsby, Further Search Marketing as presented at the CIM Essex Digital Marketing Bootcamp Event May 2010

Tecnologia Negócios

An Introduction to Social Media www.further.co.uk

Is social media a fad? www.further.co.uk Or is it the most important shift in marketing ever?

www.further.co.uk Social media is the #1 activity on the Web.

www.further.co.uk Time to gain 50 million users 38 years 13 years 5 years 5 months

www.further.co.uk 80% of UK internet users visit social networking websites.

www.further.co.uk 25% of search results for world’s top 20 brands are links to user generated content.

www.further.co.uk 34% of bloggers post opinions on products and brands. There are 200,000,000 blogs.

www.further.co.uk 44.5 Million visitors/month

www.further.co.uk 80% of updates are not from the website.

www.further.co.uk Steven Fry has more followers than readers of ...combined! &

www.further.co.uk Results: $6,500,000 in sales (2 years)

www.further.co.uk 400 Million active users (50% of which log in each day)

www.further.co.uk 1.5 Million businesses have active pages

www.further.co.uk 78% of consumers trust peer recommendations. 14% trust adverts.

www.further.co.uk Results: Successful re-launch, 790k fans

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