The case is Fudan professor Zou shared during CIC IWOM panel on The new sharing economy powered by online social network. He shared the case of Zipcar to explain the theory of sharing economy is the key cause of the success of social media.
CIC IWOM panel:Fudan professor Zou on The new sharing economy powered by online social network
1. The New Sharing
Economy Powered by
Online Social Network
Deqiang Zou, Ph.D.
School of Management, Fudan University
November 15, 2010
From Social Media to Social Business
25. 2~6
About 150
• a store
assistant
• a call center
employee
• the person
who wrote the
online hotel
review
• the person
who answered
your forum
question
• the person
who
commented
on your
YouTube
video
• the person
who you
bought from
on eBay