Chinese social media landscape beyond the superlative statistics
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Chinese social media landscape beyond the superlative statistics
- 1. The China Social Media Landscape
- 2. Blogs Diary: “About Me” BBS Community: “About Topics” SNS Network: “About Relationships” 221 Million 117 Million 176 Million Social Media In China
- 3. Why is it so significant in China? The need for fellowship The need to be entertained
- 4. Why is it so significant in China? The need to be heard The need for a trusted source
- 5. Why is it so significant in China? The need to keep informed The need be me
- 6. What are they talking about?
- 7. A place of fellowship..
- 8. Fubai (FB): offline car club meetings Focus FB Football Game
- 10. Where the most unlikely people become famous.. People never tire of looking at my face, and my physique gives men nose- bleeds.” -Fu Rong Jie Jie “I’d rather cry in my BMW” -Ma Nuo
- 12. A place to make a statement
- 13. Where RMB 13 billion exists in virtual currency..
- 14. Where companies can engage with their fans…
- 16. And sometimes they say it better than we can
- 17. Where the company doesn’t have to be the bad guy.. Li Qing Microsoft MVP
- 18. But things can also go wrong….
- 19. Where a whole new language exists… • 1414 —— 意思意思。 3166 —— 撒由那拉，再见。(日语) 3q —— Thank you,谢谢你。 4242 —— 是啊是啊。 555 —— wuwu,呜呜呜(哭) 。 7456 —— 气死我咯。 8147 —— 不要生气。 84 —— 不是。类似的还有：848 (不是吧)。 • 848 —— 不是吧。 886 —— 拜拜喽！ 88 —— bye bye,白白，拜拜，再见。 9494 —— 就是就是。
- 20. Where companies can engage in profitable relationships…
- 21. How can we do better? • Quality not quantity • Take the “Media” out of Social • Be a part of it, don’t control it • Build a super fan base
- 23. Your brand as a rock band 1. Own your own database 2. Talk to them via an e Newsletter 3. Communicate Regularly 4. Include links to places you want your fans to go
- 24. Thank you