A recent survey of engineers conducted by CFE Media and Trew Marketing revealed a troubling norm: most of the engineers who participated admitted they find blogs to lack credibility as a content source. As a company that works with a number of engineers who design and implement secondary containment solutions in the electric utility industry, we want to do whatever we can to reverse this line of thinking. This presentation details the many benefits that blogs can provide engineering professionals if used as a resource and research tool. For more information, visit http://www.ciagent.com.

1. Why Engineers in the
Electric Utility Industry Should
R-E-S-P-E-C-T
Blogs

3. What is a blog?
• Collection of articles on a
website
• Often listed in reverse
chronological order
• Usually uses informal or
conversational writing style

4. How engineers feel
*Margin of error: +/- 3.1% at a 95% confidence level
CFE Media and TREW Marketing surveyed CFE
Media’s engineers about how they find, use and
engage with content, specifically e-newsletters, blogs,
and contact forms.
• Data collected: Oct. 10-17, 2014
• Number of respondents: 1,011*
• Incentive: drawing for $50 VISA gift card

5. How engineers feel
Yes
22%
No
78%
Yes No
CFE Media and TREW Marketing survey:
“Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014)
Only 22% of
audience
found blogs to
be a valuable
resource

6. How engineers feel
19%
12%
26%
31%
62%
74%
64%
60%
INDEPENDENT BLOGS
SUPPLIER/VENDOR BLOGS
TRADE PUBLICATIONS' BLOGS
INDUSTRY ASSOCIATION BLOGS
BLOG SOURCE CREDIBILITY*
Very credible Moderately credible
*Of engineers who identified blogs as valuable content, CFE Media and TREW Marketing survey:
“Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014)

7. How engineers feel
*Of engineers who identified blogs as valuable content, CFE Media and TREW Marketing survey:
“Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014)
80% 76% 74%
67%
56% 51%
28% 25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
CREDIBLE BLOG CHARACTERISTICS*

8. Blogs deserve R-E-S-P-E-C-T
Time to change
that point of
view – blogs are
a valuable
content type!

9. R-E-S-P-E-C-T

10. R-E-S-P-E-C-T
• More colloquial but still
professional
• Relevant stories and experiences
• Humanize companies/brands

11. R-E-S-P-E-C-T

12. R-E-S-P-E-C-T
• Insight and advice from industry
experts
• Knowledge base and research
resource
• Product information, white papers,
case studies, etc.

13. R-E-S-P-E-C-T

14. R-E-S-P-E-C-T
• Multiple points of view
• Strategies or suggestions for solving
unique problems and challenges
• Applications for use

15. R-E-S-P-E-C-T

16. R-E-S-P-E-C-T
• Ideas, instruction and reflection
• Commentary and opinions
• Read the comments

17. R-E-S-P-E-C-T

18. R-E-S-P-E-C-T
• Meet like-minded peers
• Discover new vendors, products or
projects
• Platform for interaction

19. R-E-S-P-E-C-T

20. R-E-S-P-E-C-T
• Build and develop relationships
• Tweet, share and pin valuable
content
• Sense of community

21. R-E-S-P-E-C-T

22. R-E-S-P-E-C-T
• News and updates about current
trends
• New tests, standards, guides,
tutorials
• Convenient and easy to access
around the clock

23. Recommended blogs
• Emerson: It’s Never Been Done Before
http://www.emerson.com/neverbeendone/en-us/Pages/default.aspx
• Indium Corporation Blogs
http://blogs.indium.com/
• Being Brunel: Notes from a Civil
Engineer
http://www.beingbrunel.com/

24. Who we are
C.I.Agent Solutions is a global leader in solutions for SPCC secondary
containment compliance, vault and manhole maintenance, and
hydrocarbon filtering needs. We’ve partnered with a number of
engineering firms over the years in designing and implementing
solutions for the utility industry. Our secondary containment systems, the
Barrier Boom and Polyvinyl Liner System, utilizes our C.I.Agent®
polymers which solidifies oil into a recyclable rubber-like mass on
contact and then acts as a barrier to prevent oil from leaving the
containment area.

25. Who we are
C.I.Agent Solutions
11760 Commonwealth Drive
Louisville, KY 40299
502.267.0101
www.ciagent.com