Momo #33 - Mobile at IMD
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Momo #33 - Mobile at IMD
- 1. Mobile IMD! Dr Iain Cooke, CTO, IMD International! Iain.cooke@imd.org! !
- 2. IMD – World Class Business School! ! • 300+ executive education programs per year! • 7000+ participants per year! • Program Types! – Year-long, mostly on campus (MBA)! – Year-long, mostly off-campus, distance learning (EMBA)! – Mid-length: 5 week modules on campus! – Short: 2-14 days, usually on campus! – Client company custom courses!
- 3. IMD Mobile: Oct 2012! ! ! ! ! ! ! ! ! ! !Smartphone and iPad! ! • General IMD news and “shop front” ! • Alumni directory! • ! ! ! ! !iPad only! ! • Course delivery: calendar, content, contacts, discussion forum!
- 4. iPads Have Replaced Paper in Education at IMD! ! ! ! Our Journey…! ! !
- 5. Why use iPads?! Initial Driving Factors for IMD! • We used a LOT of paper! • Up to 1000 sheets per week per person! • 50 Tonnes per year total consumption! • Longstanding desire for e-Reader solution! • Nothing really feasible until the iPad! • Total paper usage by IMD – now less than half 2009 levels!
- 6. Limitations of Paper! • Bulky, heavy, hard to handle! • Labour intensive preparation! • Cost – handling, printing, shipping! • Hard to personalize! • Hard to update and change! • Text and static graphics only! • Non-interactive!
- 7. Adding Value: Interactive and Dynamic! ! • Simple and fast distribution of documents! • Changes to schedule, changing streams! • Participant generated content! • Communication & Networking! • Multimedia Content! • Voting, Surveys! • Web and app connectivity!
- 8. Taking the Leap! • Dec 2009: Go Paperless in 2010! • Orchestrating Winning Performance! – Business education event of the year! – 6 days ! – 450+ participants! – 140 sessions! – 30 stream choices! – 1000+ pages of documentation! – Networking between participants! – Start 20 th June 2010! !
- 9. The iPad Revolution at IMD! • 26 January – iPad launch! • February – planning! • 25 March – iPad orders in USA! • 6 April – first iPads at IMD! • 1 May – 1st pilot ! • 17 May – 2nd pilot! • May - IMD App prototypes! • June! – 6 June - 3rd Pilot! – 4 June - European availability and delivery! – 20 June - deployed to 465 participants at OWP: first paperless IMD program! !
- 10. System Schematic! Programme (Course) & ! Programme Portal! Resource Management ! Web App! Web App! ! Programmes/Courses! Sessions & Times! Participants, Faculty! Documents & Materials! Rooms! Mail Server! iCal! Webservices for iPad! iPhone! Configuration! Utility! Web / Internet Systems & Services!
- 11. Usage Transitions during 2011! ! Deploy to MBAs! Exceeded 1000 installs a month! On-Campus only On or off Campus! Leading edge Normal procedure ! Pilot program with another business school!
- 12. Going Beyond Course Delivery ! ! 2011! ! ! !IMD News app on iPad (Native iOS)! 2012! ! ! !Multimedia discussion forums on iPad (Hybrid)! ! ! !IMD News on Smartphone (Web App)! ! ! !Alumni directory on Smartphone (Web App / Hybrid)!
- 13. Issues, Challenges, Decisions! Device App Ownership! Competing Licensing! Devices! Web App! Device vs! Management! One key App Native App! vs! Multiple Apps! Content Licensing! Evolution,! Who ! Compatibility! Content Pays! ! Management!
- 14. Demos!