Mobile social network - From members to measurable community targets
From Olivier Chouraki, MobiLuck founder and CEO, earned a software engineering degree (CNAM 1994) after 10 years of evening lessons. Before creating MobiLuck he worked for 20 years in software and consulting for various companies: DSA (automotive), Egor (recruitment), Havas (advertising), Micropole (software house), PricewaterhouseCoopers and Deloitte Consulting (with a focus on Customer Relationship Management). He founded MobiLuck in 2003 and created a Bluetooth messaging application that became one of the first and most popular mobile application for smartphones. In 2007, he launched the web-based service that is now one of the largest and fastest-growing location-based mobile social network with 1.2 million members worldwide and several thousand new members everyday. http://mobiluck.com/
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Mobile social network - From members to measurable community targets
- 1. People and Places close to me Olivier Chouraki, CEO Mobile Monday Switzerland December 2009, the 7th
- 3. Metrics? what for? which ones? Communicating Reporting Monitoring Optimizing Forecasting December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network 3
- 4. Our main business processes Acquisition Retention Monetization Advertising Users Advertising Virality Loyalty revenues SEO Traffic Subscriptions Conversion Usage Sales December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network 4
- 5. Acquisition and Conversion By source/campaign, by day, by country Visits Cost per visit Registration rate Acquisition cost December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network 5
- 6. Virality Invitations sent Per month, per active user Per channel, per type Click rate Registration rate Cost per registration December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network 6
- 7. Users and Loyalty User value Anonymous visitors Unique visitors New members Active members Returning members Paying members Members 80% 20% India 50% Inactive members United States 20% Europe 10% Middle East 10% December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network 7
- 8. Retention Active users Return rates For new members, returning members and inactive members By month, by country Churn Technical performances Page build time Downtime December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network 8
- 9. Traffic Usage Page Views Per active user Per visitor/member Visits Per visit Messages sent By day, by country, Photo uploads by page Status update Unique Visitors Other accounts By day, by month Searches Visits … Duration, PV December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network 9
- 10. Advertising revenues Impressions, CPM, CPC, CPA, CTR... Analysis by Country, Network, Device, Provider, Page, Position Key Performance Indicators Ad spaces, Fill rate, Ad impressions Clicks, Click Through Rate, C/PV Cost Per Click Revenues, eCPM December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network 10
- 11. Thank you! Try it now Visit m.mobiluck.com on your mobile or www.mobiluck.com on your PC December 2009, the 7th Mobile Monday Switzerland – The Metrics of a Mobile Social Network 11