Aujourd'hui, nous avons la possibilité de consommer des desserts partout : boulangeries, supermarchés, stations-service, restaurants, etc. Cette étude nous permet de voir la pénétration de chaque type de points de vente en Europe et fournit des informations sur les desserts les plus consommés et sur ce qui influence le choix du dessert dans un restaurant. Une étude multi pays menée en Italie, en Espagne, au Royaume-Uni, en Allemagne, en Norvège et aux Pays Bas. Alors, qui sont les champions des desserts en Europe ?

1. European
consumer’s
favorite desserts
May 2018
2

2. Market context
3
Today, we have the option to consume desserts everywhere :
bakeries, supermarkets, petrol stations, restaurants, etc.
This study allows us to see the penetration of each type of outlets
and provides insights on the most consumed desserts and what
influences the choice of dessert at a restaurant.

3. Who does this study concern ?
Marketing teams in Foodservice
Out of Home Foodservice operators,
particularly restaurant owners
Anyone wishing to obtain information
on the dessert market
4

4. Added Values
5
In-depth examination by
type of outlet and by
consumer profiles.
The study provides an overview
of the dessert market so that
professionals can grasp the
potential and expectations of
customers.

5. Business Model
6
For restaurant chains, this
study makes it possible to
adapt or validate the offer
and the main arguments for
generating sales.
For manufacturers, this
study provides insights on
the latest trends and the
expectations of the end
consumers.

6. Purchasing process
7
3
Purchase the study by
request or purchase it
online on the CHD Expert
website
The report is delivered
in PDF format
Experts are available
to respond to your
questions
STUDY

7. 8
Experts behind the study
Nicolas Nouchi Charlotte Rondeau
Global Head of
Market Research
More than 20 years of
experience in studies
and insights in the out
of home foodservice
market.
In charge of
the study
In charge of all of our
online studies and ou
coutrny market sizing
data (FACET)

8. Next Steps ?
9
#2 #3 #4
Purchase of
the CHD
Expert study
Our experts can
present these
results to you and
support you with
a more
personalized
way to reach your
objectives and
tackle your
challenges.
The study is
available for the
following
countries: UK, DE,
SP, IT, NO, NL, and
there is also a report
available comparing
all the countries,
including France.
#1
Research
on the out of
home
consumption
dessert market

9. Places of consumption
Dessert ordering at the
restaurant
The most ordered desserts out
of home
Dessert selection criteria at the
restaurant
Summary
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10. - Your Contact -
Nicolas Nouchi
Global Head of Market Research
+33 (0)6.98.90.42.01
nnouchi@chd-expert.com
www.chd-expert.com 11