Weitzman ECHO on COVID-19 - November 17th 2021

1. Community Engagement Pathways
November 17th, 2021

2. 47,221,549 cases on 11/15/21 with 764,363 deaths
https://coronavirus.jhu.edu/us-map
COVID-19 in the United States: TOTAL

3. COVID-19 Hot Spots
https://www.nytimes.com/interactive/2021/us/covid-cases.html

4. https://www.nytimes.com/interactive/2020/us/coronavirus-us-cases.html
New Reported Cases – United States

5. https://www.nytimes.com/interactive/2020/us/coronavirus-us-cases.html

6. Game changers?!
• Pfizer: Paxlovid
– Strongly effective in preventing severe
COVID when given to high-risk
unvaccinated patients soon after they
started showing symptoms
• Merck: Molnupiravir (Lagevrio)
– Inhibits virus replication

7. Paxlovid
• Paxlovid (PF-07321332 + ritonavir)
– SARS-CoV-2 protease inhibitor
– Take at first sign of infection or
awareness of an exposure
– Help avoid severe illness
– 89 percent if started within 3 days of
symptoms
• Fourth or fifth day, the pill reduced the risk
of hospitalization or death by 85 percent

8. Molnupiravir
• Lagevrio (Molnupiravir)
– Nucleoside derivative N4-hydroxycytidine –
introduces copying errors during viral RNA
replication
• Incorporates NHC-TP into newly made
RNA instead of using real cytidine (C)
• About 50 percent effective when given
within five days of the onset of
symptoms

9. COVID-19 Vaccinations across the Nation
https://covid.cdc.gov/covid-data-tracker/#vaccinations

10. COVID-19 Boosters Across the Nation
https://covid.cdc.gov/covid-data-tracker/#vaccinations

11. Percent Fully Vaccinated by State for the Total Population
https://covid.cdc.gov/covid-data-tracker/#vaccinations_vacc-people-fully-percent-total

12. Trusted Resources
• Johns Hopkins:
https://coronavirus.jhu.edu/map.html
• CDC:
https://www.cdc.gov/coronavirus/2019-ncov/index.html
https://emergency.cdc.gov/coca/calls/2020/
• WHO:
https://www.who.int/emergencies/diseases/novel-coronavirus-2019
• Others:
https://www.nytimes.com/interactive/2021/us/covid-cases.html
https://www.thelancet.com/coronavirus
https://covidactnow.org/

13. Researching Communities Ahead
Are there gaps in community-based
service organizations in the area or
communication with them?
(Make connections with them ahead)
Are there gaps in healthcare or other
services in the community being
served? Labs, specialists, etc.
(Can we make connections ahead?)
Are there gaps in resources that can be
referred to in the community being
served? Food, housing, etc.
(Can you develop a community resource
list ahead of the outreach?)
Are there other gaps like supplies,
household items, etc. that can be
brought to outreach events?
(Prepare list and bring items if possible)
Basic Community
Needs
Assessment
Remember to ask questions and provide information in a culturally
sensitive manner!

14. Hidden Populations
Individuals Experiencing:
• Intimate Partner Violence
• Housing/Food Insecurity
• Lack of Insurance
• Lack of US legal Status
• Justice Involved
• Migrant/Seasonal Farm
Workers
• Substance Users

15. Use Existing Resources
• Request participation in established
community events/activities
• Request increased communication with
housing case managers, soup kitchen outreach
staff, CHW’s
• Join Community Care Team meetings
• Actively participate in committees, consortia,
and networks that work with your target
population

16. What is Different with the Booster?
• The messaging is less urgent
– especially in CT
• It is harder to determine
who needs them – are you
vaccinated?
• Competing priority of getting
kids vaccinated versus
getting booster
• Complacency
• Convenience – mass vax
sites are closed

17. Messaging for 5-12 Year Old Families
• You control the tone of the conversations – be
upbeat, positive and calm.
• It may take several conversations to engage adults in
vaccinating children.
• Consistency is important in setting the tone for child
vaccinations.
• Use Culturally relevant/humble information.
• Location is important.

18. Words Matter
Outreach to 5-12 Year old Families
• Interchange COVID-19 and Coronavirus
• Who are your adults?
• Can I speak to the adults who care for you at home?
• Vaccines are a type of medicine that prevent certain
kinds of sickness.
• May I give you some information about…….

19. What parents are telling us:
• If the shot is available when we tell them about it, then they
are more likely to get it for their child.
• Having to come back many times for their own shot was a
deterrent for parents to get child vaccinated.
• Feel child is protected if the adults in family are vaccinated.
• Perception that kids are less likely to be affected by COVID-19.
• Some parents were uncomfortable having it done in school
because they wanted to be present.

20. Successful Locations for Families
• Schools and School Based
Health Centers
• Churches
• Civic Organizations
• Grocery Stores
• Barber Shops/Hair Salons
• YMCA and YMCA Afterschool
programs
• Food Pantries/Food
Banks/Shelters
• Community Events/Fairs
• Public Housing

21. Schools
• Key Partners: Schooling and Nursing staff
• Parental consent
• Saturday clinics for younger children

22. Obtaining Parental Consent

23. Partnerships with Municipalities
• Equity in access to vaccine
• Addressing questions about vaccine
• Using social media as a tool for communication and
education
• Neighborhood leaders in faith-based communities

24. Partnerships with Small Businesses
• Small businesses as trusted messengers
• McDonald’s franchise partnership

25. CT’s Commitment to Vaccinating Youth

26. Resources
• White House Covid Vaccination Outreach Toolkit:
https://wecandothis.hhs.gov/community-based-organizations-toolkit
• Pfizer Kids Outreach:
https://madetosave.org/resources/what-now-pfizer-eua-5-11/