1. OTAs & Hotels Relationship

2. What do we mean by OTAs ?
Flight tickets
Room nights
Car rental OTAs
Cruise tickets
Train tickets
Packages

3. OTAs’ Positives impacts
Hotels:
- Large visibility (national & international)
Customers:
- Lower costs / Package / Reviews
- Comparision tools
- Easy & quick acces
- All informations on the same place (rates, contact, pictures, video, activities, transportation etc...)
OTAs:
- Large panel of customers / Large visibility
- Big Profits

4. OTAs’ Negatives impacts
Hotels:
- Costly (commission rates)
- Hard to manage availability
- Hard to control all the hotels’ information advertised
- Competion among other hotels
OTAs:
- Staying in touch with all the members (hotels, airlines etc...)
- Thrive for the best rates
Customers:
- Sort true and false information
- Getting lost with too many information

5. Costs of reseller channels vs. Hotels direct booking
OTA 1 rate OTA 2 rate Hotel direct rate
Not always
applied but this is the
strategy to adopt in order to
Commissionable keep a good relationship Free of charge
booking (around between all the actors (OTAs / booking
20%)
Customers / Travel
industry)

6. Tips to improve Hotel’s OTAs Placement
Offer competitive rates
Ensure Inventory Availability
Solicit Positive reviews
Work WITH and not AGAINST OTAs
Control the hotel information given online
Redesign your own website

7. « With OTAs, everyone « Without a doubt, OTAs
save time & money » play a key role in bringing
customers to hotels »