2. Companies create
value for customers
and build strong
customer
relationships to
capture value from
customers in return
Marketing
Brands
3. Marketing using electronic media such as the web,
email, Mobile, Interactive TV etc
Digital Marketing
Can you remember any digital marketing content?
11. The rise of social commerce
Trust complete strangers
Reviews
Blogs
Forums
12. Goals
Remain the same
Just the strategies are
different
Brand: Heart and Mind,
Thoughts and feelings
Customer: Conversion-
From awareness, trial,
purchase and repeat
brand
14. Why Inbound Marketing?
Inbound marketing- Pull, Organic, Earn their way in,
permission marketing
Outbound marketing: cold-calling, direct paper mail,
radio, TV advertisements, sales flyers, spam,
telemarketing
22. Why do you need a website?
Communicates with prospects and
customers 24/7/365
Gathers feedback
Your competitors. The sooner the
better
Your customers are there on the
web
23. Is that enough?
You need to get yourself found
You need to be visible and perform
better than your competitos
You need organic and inorganic
marketing for the job
25. Assignment
Write down 2 of your most favorite brands
Go through the digital channels and put them
on a tabular column side by side
Examine each channel and find who is the
best. Write down the reasons for the same
Pick one piece of content that interests you.
Examine why?
You will share your views in the next class
