Oct 24: Building Innovative Products w/Jason Hardy-Smith, VP, BrightIdea

Transcript from Oct 24, 2011: Global Product Management Talk
Jason Hardy-Smith, Vice President of Product Management at Brightidea
Building Innovative Products
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

“Collaboration and intellectual exchange
between product managers across
industries is inspiring and accelerates
productivity. I am excited to connect with
the ProdMgmtTalk community and
discuss innovative product development.”
Jason Hardy-Smith

Podcast: http://bit.ly/pEShtF
Links: http://bit.ly/qk0AwU

INTRO
Jason Hardy-Smith, Vice President of Product Management at Brightidea, Identifies Best Practices For Sourcing
New Product Ideas And Managing Innovation. There are countless proof points demonstrating that the pace of
innovation is increasing. As such, long term success relies on Product Managers embracing this rate of change
and using it to release new and better offerings to the marketplace. This talk will focus on finding the best
sources for product ideas, collaborating with Subject Matter Experts to make good products great, and identifying
the best practices for managing the innovation process.

About Speaker:
Jason Hardy-Smith is Vice President of Product Management for Brightidea. An expert in the development
lifecycle of on-demand enterprise software, Jason brings over 15 years of
expertise and vision to the Brightidea product team. Jason spent over ten years at Oracle
developing and bringing key global applications to market, including the Oracle Project Management and Oracle
SFA suites. Prior to joining Brightidea, he led the design and product management for several successful first-to-
market SaaS products, including BLUEROADS' Channel Focused Lead Referral Management. A leader,
visionary, and technology expert, Jason drives user experience, product roadmap, and product marketing of the
Brightidea suite. Jason holds an honors degree in electronic engineering from the University of Glasgow,
Scotland.

QUESTIONS FOR DISCUSSION
Q1: What makes a product or feature “innovative”?
Q2: How can Product Managers drive innovation inside their company?
Q3: Where do you get ideas/inspiration for product innovations?
Q4: Who should be involved in the product innovation process?
Q5: How do you know if an idea is worth investing in?
Q6: How do you prioritize product ideas?
Q7: How can product managers “sell” innovative ideas internally?
Q8: How do you measure the “innovativeness” of your products?
Q9: Will product co-creation with customers become the norm?

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@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1


ProdMgmtTalk Welcome @JasonHardySmith @StefanieM @nickcoster @cindyfsolomon

cindyfsolomon Please retweet: Oct 24 resources #ProdMgmttalk w/@jasonhardysmith @brightideahq
http://t.co/1wIshTcL #innochat #ecosys #futrchat #innovatrs

ProdMgmtTalk This is awesome! hashtagify.me - explore the #hashtagspace http://t.co/5zAYzYEx @cindyfsolomon
#prodmgmttalk

brainmates RT @ProdMgmtTalk: Pre-talk has begun with @jasonhardysmith @stefanieM @nickcoster
@cindyfsolomon #Prodmgmttalk 3:54pm

JasonHardySmith Excited to be chatting on ProdMgmtTalk with @stefanieM and @nickcoster 3:54pm

StefanieM Ditto! RT @JasonHardySmith: Excited to be chatting on ProdMgmtTalk with @stefanieM @cindyfsolomon
@nickcoster #prodmgmttalk 3:55pm

scharnell RT @StefanieM: RT @ProdMgmtTalk: Resources to prepare for todays talk: http://t.co/4615zIs8
#Prodmgmttalk 3:57pm

ProdMgmtTalk Starting! Please introduce yourself: where you're tweeting from, your involvement w/product
management when you come in!#prodmgmttalk 4:00pm

StefanieM Hi follow #prodmgmttalk'ers! looking forward to discussing building innovative products with the group
4:01pm

brainmates Nick Coster, tweeting for @brainmates in Sydney. Tweeting from my iPad from a university cafeteria.
Fingers crossed.#Prodmgmttalk 4:02pm

lmckeogh Larry checking from Boulder for a little bit #prodmgmttalk 4:02pm

JasonHardySmith Pleased to be participating on #prodmgmttalk, tweeting from Financial District in San Francisco
from the Brightidea offices 4:02pm

kamaltahir Mondays 4:00 PM PT #prodmgmttalk w/ @prodmgmttalk co-hosts @cindysolomon @brainmates
http://t.co/0VuyW8TK 4:03pm

johnnewbury_ John, calling in from Leicestershire, United Kingdom #Prodmgmttalk 4:04pm

brainmates Looking forward to hearing about people's ideas around product innovation and the role of #
prodmgmt #Prodmgmttalk 4:04pm

ProdMgmtTalk Q1: What makes a product or feature “innovative”? #prodmgmttalk 4:05pm

kamaltahir Pleased to attend my 1st #prodmgmttalk from Chicago. Senior prod mgr fr Digital and marketing products
for Experian http://t.co/0VuyW8TK 4:05pm

brainmates RT @ProdMgmtTalk: Q1: What makes a product or feature “innovative”? #Prodmgmttalk 4:05pm

brainmates A1 It solves a market problem in a new way that creates value for the user and the product
supplier. #Prodmgmttalk 4:06pm

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lmckeogh RT @brainmates: A1 It solves a market problem in a new way that creates value for the user and the
product supplier. #prodmgmttalk 4:06pm

ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 please answer using A1, A2, A3 #prodmgmttalk 4:06pm

ProdMgmtTalk RT @lmckeogh: RT @brainmates: A1 It solves a market problem in a new way that creates value for
the user and the product supplier.#prodmgmttalk 4:06pm

StefanieM Q1: It's about doing something first - something that creates value #prodmgmttalk 4:06pm

lmckeogh A1: Innovation comes in many flavors - value, product, service, etc. It helps to add a qualifier to what you
are "innovating"#prodmgmttalk 4:07pm

kamaltahir #prodmgmttalk A1- at minimum level innovation provides an improvment incremental to requirements
based prod evolution http://t.co/0VuyW8TK 4:07pm

rkelly976 RT @ProdMgmtTalk: Starting! Please introduce yourself: where you're tweeting from, your involvement
w/prod mgt when you join! #prodmgmttalk 4:07pm

rkelly976 RT @ProdMgmtTalk: Q1: What makes a product or feature “innovative”? #prodmgmttalk 4:08pm

kamaltahir #prodmgmttalk A1- at highets level it creats brand new avenues for needs not currently addressed or
recognized http://t.co/0VuyW8TK 4:08pm

CindyFSolomon @jasonhardysmith agrees with @lmckeogh #prodmgmttalk http://t.co/ZnvqR9DT 4:09pm

ProdMgmtTalk Welcome @rkelly976 #prodmgmttalk 4:09pm

ProdMgmtTalk Today's questions: http://t.co/mtHoZWFU Resources http://t.co/gBFmYDYJ #prodmgmttalk 4:10pm

kamaltahir #prodmgmttalk A1- realize before market/users/buyers that a need exists & is not being met. innovation vs
evolution http://t.co/0VuyW8TK 4:10pm

ProdMgmtTalk A1 is very broad question - must define innovation first #prodmgmttalk 4:10pm

StefanieM Q1: initially, many ideas sound good. but it often takes deeper insights, diff't perspectives to identify the
innovative ones #prodmgmttalk 4:11pm

brainmates A1 when talking about 'product' innovation it needs to have an impact on the market. Internal innovation
can be indirect.#Prodmgmttalk 4:11pm

JasonHardySmith @kamaltahir I believe you can also be innovative with existing products by introducing new
features #prodmgmttalk 4:12pm

ProdMgmtTalk Q2: How can Product Managers drive innovation inside their company? #prodmgmttalk 4:12pm

johnnewbury_ A1: Or existing product, existing features, thought of and used in a completely different
way #Prodmgmttalk 4:12pm

brainmates RT @ProdMgmtTalk: Q2: How can Product Managers drive innovation inside their
company? #Prodmgmttalk 4:13pm

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ProdMgmtTalk @jasonhardysmith says "The best product managers like to control evrything about product, but don't
have all the answ" #prodmgmttalk 4:13pm

kamaltahir @JasonHardySmith I agree, but are you reacting i.e. evolving or creating i.e. innovating..4:13pm

lmckeogh A2: PM's can drive prod innovation by listening to customers, understanding their problems & bringing them
back to be solved #prodmgmttalk 4:13pm

brainmates A2 Think beyond the 'core' product and explore the total product experience from the customers
perspective. #Prodmgmttalk 4:13pm

ProdMgmtTalk RT @kamaltahir: @JasonHardySmith I agree, but are you reacting i.e. evolving or creating i.e.
innovating..#prodmgmttalk 4:13pm

Beta_Boy #prodmgmtalk A2: Think like a customer with ideas that are not constrained by internal politics or technical
issues

ProdMgmtTalk RT @johnnewbury_: A1: Or existing product, existing features, thought of and used in a completely
different way #Prodmgmttalk#prodmgmttalk

Beta_Boy @ProdMgmtTalk A1 innovation can be a leap forward or a gradual step, the former being much harder to
sell!

brainmates A2 cont. find pain points and eradicate them in ways that make them smile. #Prodmgmttalk 4:14pm

CindyFSolomon We're broadcasting live on the air! Listen in now at http://t.co/yI70WimA #BlogTalkRadio
#prodmgmttalk 4:14pm

lmckeogh @brainmates : Agree, it helps to have a holistic perspective. Often you limit yourself by not seeing the
forest for the trees #prodmgmttalk 4:14pm

rkelly976 RT @brainmates: A1 when talking 'product' innovation, needs to have impact on market. Internal innovation
can be indirect. #Prodmgmttalk" 4:14pm

Beta_Boy @ProdMgmtTalk A1 Innovative product or feature answers or solves a previously unknown (to the
customer) need or issue

kamaltahir #prodmgmttalk A2- prod mgrs should think beyond 'product' and more on the needs it is helping
with. http://t.co/0VuyW8TK 4:15pm

StefanieM A2: prod mngrs should function as connection points. Bring stakeholders together, create greater sum out
of individ insights #prodmgmttalk 4:15pm

ProdMgmtTalk RT @rkelly976: RT @brainmates: A1 when talking 'product' innovation, needs to have impact on
market. Internal innovation can be indirect. #Prodmgmttalk" 4:15pm

ProdMgmtTalk RT @kamaltahir: #prodmgmttalk A2- prod mgrs should think beyond 'product' and more on the needs
it is helping with. http://t.co/0VuyW8TK 4:15pm

lmckeogh RT @StefanieM: A2: prodmgrs function as connection points. Bring stakeholders together, create > sum
out of individ insights #prodmgmttalk 4:16pm

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ProdMgmtTalk RT @lmckeogh: RT @StefanieM: A2: prodmgrs function as connection points. Bring stakeholders
together, create > sum out of individ insights #prodmgmttalk 4:17pm

StefanieM agree with @nickcoster: sometimes prod mngers need to forget about the product itself and see beyond
it #prodmgmttalk 4:17pm

ProdMgmtTalk @jasonhardysmith talking about leveraging the wisdom of the crowds to help PMs listen & understand
key points, mrkt direction #prodmgmttalk 4:18pm

StefanieM A2: Getting customer insights and market knowledge is crucial. Collective innovation can help get broad
knowledge quickly #prodmgmttalk 4:18pm

KristenJohansen Repeat after me, everyone: What. Problem. Are. You. Trying. To. Solve. #prodmgmttalk 4:18pm

ProdMgmtTalk Q3: Where do you get ideas/inspiration for product innovations? #prodmgmttalk 4:18pm

rkelly976 A2: forget the box, look outside your company & industry. How did pant zipper come about? Old
shipping/freight bags #prodmgmttalk 4:19pm

ProdMgmtTalk @jasonhardysmith draws from conversations, complaints heard, all channels for datapoints to
extrapolate for solution & ideas #prodmgmttalk 4:19pm

johnnewbury_ A2: Essential for PM's to to establish an environment that allows innovation to seed and
develop. #prodmgmttalk 4:19pm

ProdMgmtTalk RT @rkelly976: A2: forget the box, look outside your company & industry. How did pant zipper come
about? Old shipping/freight bags #prodmgmttalk 4:19pm

kamaltahir #prodmgmttalk wisdom of crowds is good, groupthink of a mob is not. have to be careful, all opinions are
not equal http://t.co/0VuyW8TK 4:20pm

ProdMgmtTalk RT @KristenJohansen: Repeat after me, everyone: What. Problem. Are. You. Trying. To.
Solve. #prodmgmttalk 4:20pm

ProdMgmtTalk RT @johnnewbury_: A2: Essential for PM's to to establish an environment that allows innovation to
seed and develop. #prodmgmttalk 4:20pm

Janelletnoble RT @JasonHardySmith: @kamaltahir I believe you can also be innovative with existing products by
introducing new features #prodmgmttalk

JasonHardySmith Inspiration for new daily ideas can come from anywhere. But as a prod mnger you need a process
and tools to achieve results.#prodmgmttalk 4:20pm

ProdMgmtTalk "Ideas are starting point -must build a biz case around them & compare ideas to validate & determine
actions" @jasonhardysmith #prodmgmttalk 4:21pm

kamaltahir #prodmgmttalk A3- no set formula, talking, reading, observing, wargaming, blue ocean, crowdsourcing,
based on need http://t.co/0VuyW8TK 4:21pm

lmckeogh A3: medical marijuana and acid flash backs are great for generating innovative ideas. Just kidding
... #prodmgmttalk 4:21pm

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JasonHardySmith @kamaltahir - agree. we have concept of weighting comments and votes based on status / type of
user #prodmgmttalk 4:21pm

lisaw1 RT @ProdMgmtTalk: "Ideas are starting point -must build a biz case around them & compare ideas to validate
& determine actions"@jasonhardysmith #prodmgmttalk 4:22pm

BrightideaHQ RT @JasonHardySmith: Inspiration for new ideas can come from anywhere. As a prod mnger u need a
process/ tools to get results. #prodmgmttalk 4:22pm

ProdMgmtTalk RT @BrightideaHQ: RT @JasonHardySmith: Inspiration for new ideas can come from anywhere. As a
prod mnger u need a process/ tools to get results. #prodmgmttalk 4:23pm

kamaltahir @JasonHardySmith #prodmgmttalk very familiar with your tools, used them successfult at Nielsen in
former role. excellent product 4:23pm

brainmates RT @ProdMgmtTalk: Q3: Where do you get ideas/inspiration for product innovations? 4:23pm

ProdMgmtTalk Join us now at http://t.co/Ukm318J0 automatically appends hashtag or http://t.co/ZnvqR9DT

johnnewbury_ A3: Agree with the consensus - the inspiration can come from anywhere. Keeping up to date with
latest technologies helps.#prodmgmttalk 4:24pm

ProdMgmtTalk @brainmates Discussing biz case building process to determine potential of innovative
idea #prodmgmttalk 4:24pm

CindyFSolomon RT @johnnewbury_: A3: Agree with the consensus - the inspiration can come from anywhere.
Keeping up to date with latest technologies helps. #prodmgmttalk 4:24pm

CindyFSolomon RT @kamaltahir: @JasonHardySmith #prodmgmttalk very familiar with your tools, used them
successfult at Nielsen in former role. excellent product 4:24pm

ProdMgmtTalk Did we welcome you already @JohnsonTC ?! #prodmgmttalk 4:25pm

brainmates A3 imagine impossible solutions to common problems. Ask "what if" we could solve them. Explore the
results. #Prodmgmttalk4:25pm

Beta_Boy RT @brainmates: A3 imagine impossible solutions to common problems. Ask "what if" we could solve
them. Explore the results.#Prodmgmttalk 4:26pm

StefanieM Right, Then do it! RT @brainmates: A3 imagine impossible solutions to common problems. Ask "what if" we
could solve them.#Prodmgmttalk 4:27pm

JohnsonTC I think so. Happy to be lurking, uh, learning. RT @ProdMgmtTalk: Did we welcome you
already @JohnsonTC ?! #prodmgmttalk 4:27pm

brainmates A3 I prefer to look at hard customer problems before exploring technologies to address them. Value
problems first. #Prodmgmttalk 4:28pm

CindyFSolomon asked @jasonhardysmith how to handle all the info being generated by sourcing the crowd for
input #prodmgmttalk 4:29pm

StefanieM @brainmates A3 - agreed. The first question should always be "Why?" before "How" 4:29pm
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brainmates A3 re biz cases - problem value is the core of a business case. 'What is it worth' before 'how much will it
cost'. #Prodmgmttalk 4:29pm

ProdMgmtTalk Recognize which ideas have a lot of interest, comments, questions to get a pulse 4:31pm

JasonHardySmith Innovation mgmt tools should help you to process high volumes of ideas faster - that's where their
real value lies #prodmgmttalk 4:31pm

brainmates A3 Read science fiction where big jumps in the impossible have been made. 1/2. #Prodmgmttalk 4:32pm

rkelly976 A2/A3: get rid of budget/biz case for a moment and dream! May not get it all, but will get innovation
flowing #prodmgmttalk 4:32pm

ProdMgmtTalk Q4: Who should be involved in the product innovation process?#prodmgmttalk 4:32pm

brainmates A3. ..Create products in these futures, then work out how to get there. 2/2 #Prodmgmttalk 4:32pm

brainmates RT @ProdMgmtTalk: Q4: Who should be involved in the product innovation process? 4:32pm

JohnsonTC A3: When i asked Harlan Ellison where got his ideas, he replied, "Schenectady." #prodmgmttalk 4:33pm

ProdMgmtTalk A4: When trying to source ideas, anyone who cares: prospects, cust, internal stakeholders, SMEs,
external consultants, etc.#prodmgmttalk 4:33pm

ProdMgmtTalk RT @JohnsonTC: A3: When i asked Harlan Ellison where got his ideas, he replied,
"Schenectady." #prodmgmttalk

johnnewbury_ A3 - I'm not sure a problem has to exist - my iPad is an absolute innovation, but did it really solve a
problem for me... #prodmgmttalk 4:33pm

StefanieM @rkelly976 stepping away for a moment sure helps initially, but to get results you need to know how to
make your dreams real #prodmgmttalk 4:34pm

ProdMgmtTalk RT @johnnewbury_: A3 - I'm not sure a problem has to exist - my iPad is an absolute innovation, but
did it really solve a problem for me... #prodmgmttalk 4:34pm

kamaltahir #prodmgmttalk A4- anyone w/ stake in the need that is being solved. varying roles though, like pigs &
chicken in scrum http://t.co/0VuyW8TK 4:34pm

brainmates RT @JohnsonTC: A3: When i asked Harlan Ellison where got his ideas, he replied,
"Schenectady." http://t.co/isQAbn3o ha ha! #Prodmgmttalk 4:34pm

ProdMgmtTalk RT @kamaltahir: #prodmgmttalk A4- anyone w/ stake in the need that is being solved. varying roles
though, like pigs & chicken in scrum http://t.co/0VuyW8TK 4:34pm

JohnsonTC A3: Ideas for innovation come from a mindset of thinking of/looking for the novel, the undone,
unfinished #prodmgmttalk http://t.co/2XQss6B9 4:35pm

ProdMgmtTalk @jasonhardysmith A4: depending on new product, idea or existing prod determines where to source
ideas. New Product=anywhere #prodmgmttalk 4:35pm

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StefanieM @johnnewbury_ "problem" - same as "need" are loosely defined terms. Maybe ask if there is "demand" for
a solution? #prodmgmttalk 4:36pm

brainmates A4 - Ideas can come from anywhere but you have to look for innovation that will make a difference. It
requires hard work.#Prodmgmttalk 4:36pm

ProdMgmtTalk How do you define stakeholders - @cindyfsolomon includes customers as stakeholders

ProdMgmtTalk RT @brainmates: A4 - Ideas can come from anywhere but you have to look for innovation that will
make a difference. It requires hard work. #Prodmgmttalk 4:36pm

rkelly976 A4: Fish are always the last to know they're in the water. Get someone not so close to it
involved #prodmgmttalk 4:37pm

lmckeogh RT @rkelly976: A4: Fish are always the last to know theyre in the water. Get someone not so close to it
involved #prodmgmttalk 4:37pm

StefanieM Customers are stakeholders that sometimes - most of the time? - don't even know they have a stake until
it's presented to them #prodmgmttalk 4:38pm

brainmates @lmckeogh innovation happens when the fish leave the water.. And live. #Prodmgmttalk 4:39pm

ProdMgmtTalk Q5: How do you know if an idea is worth investing in? #prodmgmttalk 4:39pm

johnnewbury_ A4: Gather input and share ideas with all possible stakeholders, but keep core team small - able to
drive the idea forward. #prodmgmttalk 4:39pm

brainmates RT @ProdMgmtTalk: Q5: How do you know if an idea is worth investing in? #Prodmgmttalk 4:40pm

ProdMgmtTalk @jasonhardysmith A5 as a PM you've talked so many people - get a feel for what is wanted, idea of
costs - gather lots of data#prodmgmttalk 4:40pm

ProdMgmtTalk RT @johnnewbury_: A4: Gather input and share ideas with all possible stakeholders, but keep core
team small - able to drive the idea forward. #prodmgmttalk 4:40pm

johnnewbury_ @StefanieM Sure, 'demand' works for me. #prodmgmttalk 4:41pm

lmckeogh A5: Have an independent methodology to weigh all the options available. Often stakeholders get attached
to their idea #prodmgmttalk 4:41pm

brainmates A5 we need to articulate how value has been created, and what the customer might exchange to have the
problem/need addressed.#Prodmgmttalk 4:41pm

jasonhardysmith A5 depends on size & scope of investment to determine how much due process & buy in req before
drive forward#prodmgmttalk 4:41pm

CindyFSolomon RT @lmckeogh: A5: Have an independent methodology to weigh all the options available. Often
stakeholders get attached to their idea #prodmgmttalk 4:42pm

lmckeogh A5: After you've collected ideas & vetted options turn them back to the stakeholders and let them select the
best #prodmgmttalk 4:42pm

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JasonHardySmith A5: identify and combine the relevant data points from key stakeholders 4:42pm

kamaltahir #prodmgmttalk A-5. strategic need, profitability, ability to be a leader, set barriers to entry are some
factors http://t.co/0VuyW8TK 4:42pm

ProdMgmtTalk RT @kamaltahir: #prodmgmttalk A-5. strategic need, profitability, ability to be a leader, set barriers to
entry are some factors http://t.co/0VuyW8TK 4:43pm

ProdMgmtTalk RT @JasonHardySmith: A5: identify and combine the relevant data points from key
stakeholders #prodmgmttalk

JasonHardySmith @ lmckeogh - Agree, can get attached to ideas and want to drive forward regardless of
feedback #prodmgmttalk 4:43pm

brainmates RT @lmckeogh: A5: Have an independent methodology to weigh all the options available.
Goto http://t.co/WICmO45P #shamelessplug #Prodmgmttalk 4:43pm

lmckeogh A5: Using a smaller data set & knowledgeable constituents you'll arrive at a solution they are invested in
seeing be a success #prodmgmttalk 4:43pm

kamaltahir #prodmgmttalk a5- and ability to execute :) if you cant do it well, grow capabilities, sell idea, but dont do it
badly http://t.co/0VuyW8TK 4:44pm

ProdMgmtTalk RT @lmckeogh: A5: Using a smaller data set & knowledgeable constituents you'll arrive at a solution
they are invested in seeing be a success #prodmgmttalk 4:44pm

brainmates A5 - if we can identify value creation then we want to understand makret size. #Prodmgmttalk 4:45pm

JasonHardySmith @lmckeogh - can you elaborate on "smaller data set"?#prodmgmttalk 4:45pm

CindyFSolomon RT @brainmates: A5 - if we can identify value creation then we want to understand makret
size. #Prodmgmttalk 4:46pm

ProdMgmtTalk Q6: How do you prioritize product ideas? #prodmgmttalk 4:46pm

lmckeogh @JasonHardySmith : id-ing similarities and combining among the ideas #prodmgmttalk 4:46pm

JasonHardySmith @kamaltahir - Agree on ability to execute: technologically feasible, budget, resource availability,
skillsets, time, etc. #prodmgmttalk 4:47pm

brainmates @kamaltahir Describe customer value in prioritisation before worrying about delivery. 4:47pm

StefanieM A6: Leveraging the "wisdom of the crowds" as a starter helps accelerates the process 4:47pm

brainmates RT @ProdMgmtTalk: Q6: How do you prioritize product ideas?#Prodmgmttalk 4:47pm

kamaltahir #prodmgmttalk A6- prioritize based on factors noted earlier, weights of factors change based on strategic
need http://t.co/0VuyW8TK 4:48pm

JohnsonTC A6: Where does passion, intuition or Jobs-like bloody-mindedness factor into the
process? #prodmgmttalk http://t.co/2XQss6B9 4:48pm

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brainmates A6 initially priorities on the potential to create value for the customer that will create value for the
business... #Prodmgmttalk 4:48pm

ProdMgmtTalk Q6: How do you prioritize product ideas? A: Det. if new product or existing is it mrktable, risky, beta,
rank/score on factors #prodmgmttalk 4:49pm

kamaltahir @brainmates #prodmgmttalk sure, but as soon as you think its worth it make sure you can do it otherwise
its wasting time 4:49pm

StefanieM Agreed. RT @kamaltahir: #prodmgmttalk A6- prioritize based on factors noted earlier, based on strategic
need http://t.co/8gpL4uon 4:49pm

ProdMgmtTalk RT @JohnsonTC: A6: Where does passion, intuition or Jobs-like bloody-mindedness factor into the
process? #prodmgmttalk http://t.co/2XQss6B9 4:49pm

ProdMgmtTalk RT @StefanieM: Agreed. RT @kamaltahir: #prodmgmttalk A6- prioritize based on factors noted
earlier, based on strategic need http://t.co/8gpL4uon 4:49pm

lmckeogh A6: similar to determining which ideas to invest in. Distill and ask a customer advisory board #prodmgmttalk
4:49pm

rkelly976 A5 just Proj Mgr here...do standard biz case/portfolio methods work for innovation? Would a separate/riskier
budget work best #prodmgmttalk 4:50pm

brainmates A6 (cont) then explore prioritize on technical feasibility and cost. If the opportunity is big enough the cost
may be worth it #Prodmgmttalk 4:50pm

lmckeogh A6: if it is truly a green field opp then I spend time to create and fill out a Kano model. Helps in many
ways #prodmgmttalk 4:50pm

ProdMgmtTalk RT @lmckeogh: A6: if it is truly a green field opp then I spend time to create and fill out a Kano model.
Helps in many ways #prodmgmttalk -4:51 PM Oct 24th, 2011

StefanieM A6: Use a pre-defined process - helps formulate business cases and get a method to the
madness #prodmgmttalk -4:52 PM Oct 24th, 2011

lmckeogh A6: Sorry, actually would use the Kano model for product features not to vet product ideas. Use Cost-
Benefit analysis instead #prodmgmttalk -4:52 PM Oct 24th, 2011

CindyFSolomon RT @lmckeogh: A6: Sorry, actually would use the Kano model for product features not to vet product
ideas. Use Cost-Benefit analysis instead #prodmgmttalk -4:53 PM Oct 24th, 2011

johnnewbury_ A5/A6 - Same for both, develop the methodology and then score the idea. Strategic 'fit; scores highly
in larger organisations #prodmgmttalk -4:53 PM Oct 24th, 2011

ProdMgmtTalk RT @johnnewbury_: A5/A6 - Same for both, develop the methodology and then score the idea.
Strategic 'fit; scores highly in larger organisations #prodmgmttalk -4:53 PM Oct 24th, 2011

StefanieM @lmckeogh what is a "Kano model"? #prodmgmttalk -4:54 PM Oct 24th, 2011

lmckeogh RT @johnnewbury_: A5/A6 - Same for both, develop the methodology & score. Strategic fit scores highly in
larger organisations #prodmgmttalk -4:54 PM Oct 24th, 2011

_______________________________________________________________________________________________




lmckeogh @StefanieM : homework... http://t.co/VissBSWT#prodmgmttalk -4:55 PM Oct 24th, 2011

johnnewbury_ A6: I guess we've all had to say no to a good idea at some stage, just because it didn't fit, or wasn't
right time. Hard call. #prodmgmttalk -4:55 PM Oct 24th, 2011

ProdMgmtTalk RT @lmckeogh: @StefanieM : homework... http://t.co/VissBSWT #prodmgmttalk -4:55 PM Oct 24th,
2011

StefanieM Will check it out! RT @lmckeogh: @StefanieM : homework... http://t.co/uNvtUB6Y #prodmgmttalk -4:55
PM Oct 24th, 2011

lmckeogh @johnnewbury_ : yes, had to pull back from some that were before their time. Trick is to know it and
detach. Newton example #prodmgmttalk -4:56 PM Oct 24th, 2011

StefanieM @johnnewbury_: A6: and saying no to a good idea gets harder the further you go along in the
process. #prodmgmttalk -4:56 PM Oct 24th, 2011

ProdMgmtTalk @nickcoster & @jasonhardysmith Discussing identifying market opportunity fast, then go deeper
validation of metrics rise top #prodmgmttalk -4:57 PM Oct 24th, 2011

rkelly976 Gotta drop all. Thx for letting a proj mgr hang out in a prod mgr chat. #prodmgmttalk -4:57 PM Oct 24th,
2011

lmckeogh True RT @StefanieM: @johnnewbury_: A6: and saying no to a good idea gets harder the further you go
along in the process.#prodmgmttalk -4:57 PM Oct 24th, 2011

lmckeogh I've gotta run, thanks for the chat #prodmgmttalk -4:57 PM Oct 24th, 2011

StefanieM @rkelly976 Thanks for joining! #prodmgmttalk -4:57 PM Oct 24th, 2011

JohnsonTC Have to run, too. Thanks for the chat #prodmgmttalkhttp://t.co/2XQss6B9 -4:59 PM Oct 24th, 2011

ProdMgmtTalk have discussed Q7,8 @jasonhardysmith answering Q7: How can product managers “sell” innovative
ideas internally?#prodmgmttalk -4:59 PM Oct 24th, 2011

ProdMgmtTalk "Product co-creation will become more and more common place" #prodmgmttalk -5:00 PM Oct 24th,
2011

StefanieM RT @ProdMgmtTalk: "Product co-creation will become more and more common place"
#prodmgmttalk #brightideaHQ -5:00 PM Oct 24th, 2011

kamaltahir RT @StefanieM: RT @ProdMgmtTalk: "Product co-creation will become more and more
commonplace" #prodmgmttalk #brightideaHQ -5:01 PM Oct 24th, 2011

ProdMgmtTalk Thank you very much @jasonhardysmith @StefanieM for your participation! #prodmgmttalk -5:02 PM
Oct 24th, 2011

StefanieM Thanks for having us! RT @ProdMgmtTalk: Thank you very much @jasonhardysmith @StefanieM for
your participation!#prodmgmttalk -5:02 PM Oct 24th, 2011

_______________________________________________________________________________________________




ProdMgmtTalk Please blog about your insights to today's talk to be reposted at http://t.co/89nt0ATG #prodmgmttalk -
5:03 PM Oct 24th, 2011

CindyFSolomon Thank you to our newcomers & oldtimers (!) who joined in today! #prodmgmttalk -5:04 PM Oct
24th, 2011

ProdMgmtTalk Global Product Management Talk Speaker Schedule http://t.co/RrgV9wRq #prodmgmttalk
http://t.co/ZnvqR9DT -5:04 PM Oct 24th, 2011

ProdMgmtTalk Join us next week for Jeremy Horn @theproductguy Products;Their Managers; & Search For The Best
Product Person TBPP 2011 #prodmgmttalk -5:05 PM Oct 24th, 2011

ProdMgmtTalk Follow us on LinkedIn http://t.co/78wulBDs Join LinkedIn group http://t.co/2SwZRb9y
#prodmgmttalk -5:06 PM Oct 24th, 2011

ProdMgmtTalk Today's stats: 234 tweets generated 259,871 impressions, reaching an audience of 44,345 followers
#prodmgmttalk -5:07 PM Oct 24th, 2011

CindyFSolomon Nominate who you think should be The Best Product Person of 2011 (second annual international
award) http://t.co/rXKVe4eN #prodmgmttalk -5:09 PM Oct 24th, 2011

CHempfield RT @ProdMgmtTalk: Today's stats: 234 tweets generated 259,871 impressions, reaching an audience of
44,345 followers #prodmgmttalk -5:10 PM Oct 24th, 2011

ProdMgmtTalk Today's Top tweeters @stefaniem @lmckeogh @kamaltahir @jasonhardysmith @rkelly976
@johnnewbury @johnsontc @brightideahq 5:12 PM Oct 24th, 2011

cydharrell also good #UX talk “@KristenJohansen: Repeat after me, everyone: What. Problem. Are. You. Trying. To.
Solve. #prodmgmttalk” -5:16 PM Oct 24th, 2011

ProdMgmtTalk Thanks for (Re)Tweets! @kamaltahir @JohnsonTC @lmckeogh @johnnewbury_ @rkelly976
@Beta_Boy @LisaW1 @CHempfield @Janelletnoble 5:17 PM

CindyFSolomon Excellent! @JasonHardySmith @StefanieM @Kitjer@cydharrell @KristenJohansen @insitevc @An
dreaMeyer@abildgren @sharnell #prodmgmttalk -5:20 PM Oct 24th, 2011

ProdMgmtTalk Join us again next week! @siamand7 @creativesage @ckollm #prodmgmttalk -5:22 PM Oct 24th,
2011

JasonHardySmith @ProdMgmtTalk @cindyfsolomon Thanks much for the opportunity to participate #prodmgmttalk -
5:23 PM Oct 24th, 2011

Today's stats:
234 tweets generated 259,871 impressions, reaching an audience of 44,345 followers

Global Product Management TalkTM is a weekly mini-product camp Socratic discussion (on Twitter)
of pre-posted questions (on Facebook) with live audio of thought leader and co-hosts commenting (on
Blogtalkradio). Visit our website blog http://bit.ly/eOFmB6 for more information about weekly speakers, talk focus, &
resources http://www.prodmgmttalk.com
_______________________________________________________________________________________________



Oct 24: Building Innovative Products w/Jason Hardy-Smith, VP, BrightIdea

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