Transcript of Tweets. Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book, Leads Discussion Regarding Confronting Cultural Differences Of Global Product Management Issues Between India And US
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Nov 7: Challenges Of Managing Products With India w/Brandi Moore, Founder Of IndiaThink
1. Transcript from Nov 7, 2011: Global Product Management Talk
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
Challenges Of Managing Products With India
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book, Leads Discussion Regarding
Confronting Cultural Differences Of Global Product Management Issues Between India And US
Brandi says, "I am thrilled to be tweeting with
the Global Product Management community!
Our conversation will offer insights to a
community that is stepping into global
management on a daily basis and needs to
understand how India's business preferences
are very different, impacting everything that
happens during product development cycles."
Podcast: http://bit.ly/w1kegt
Links: http://bit.ly/vNx1La
INTRO
In today's globalized environment we are all expected to be ABOUT BRANDI MOORE
global Product Managers working with people from very
different beliefs about work. India and the US are almost exactly Brandi Moore is the founder of IndiaThink, a consultancy that
opposite in their business preferences. These preferences show helps low performing teams build the global competencies
up when organizing a meeting, managing a remote team, inside needed to save time, money and produce desired results across
virtual environments like wiki's, deadlines being missed, product cultures. Brandi Moore focuses on innovation in the BRIC and
deliverables being wrong, and low levels of team retention. the constraints to idea generation and sharing expected by
global managers from the US. Innovation inside India and
Each week, The Global Product Management Talk features an China is highly desired by organizations but difficult to achieve if
expert guest speaker who asks questions of the participants on cross-cultural global management is not included in the process.
Twitter in a Socratic discussion. The speaker and co-hosts Brandi has been featured in Fortune, The Christian Science
broadcast their comments over BlogTalkRadio. The transcript of Monitor, PBS Rising Voices, Outsource Magazine, and
Tweets and podcast are available after the live event. Outsourcing Center. She is the author of The Little BRIC Book:
Cracking the Code for Global Management of Projects in Brazil,
Brandi Moore joined the weekly Global Product Management Russia, India and China.
Talk on Twitter Monday, November 7, 2011. We continued beta
use of the stanzr Social Media Chat product.
MENTIONED DURING TALK
Stanzr Social Media Tool http://bit.ly/tC6BK1
Malcolm Gladwell Outliers: The Story of Success http://cnnmon.ie/vtTHwb re: culture & airline safety
BRIC countries of Brazil, Russia, India and China
The Little BRIC Book http://bit.ly/rPjlds
TWEET CHRONOLOGY
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 1
2. Transcript from Nov 7, 2011: Global Product Management Talk
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
Challenges Of Managing Products With India
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
brainmates RT @cindyfsolomon: Join in 20 minutes!http://t.co/nUlfWZtM Challenges Of Managing Products With
India#prodmgmttalk #prodmgmt #pmot -3:39 PM Nov 7th, 2011
cindyfsolomon We're live on the air! Listen in now at http://t.co/y8JeLjBK #prodmgmt #prodmgmttalk
#BlogTalkRadio -3:49 PM Nov 7th, 2011
StanzrOne Hi Everyone. Welcome to http://t.co/oCmVYo4t #prodmgmttalk -3:52 PM Nov 7th, 2011
brainmates Getting ready to speak to @indiathink &@cindyfsolomon about #prodmgmt in India #prodmgmttalk -3:52
PM Nov 7th, 2011
taariqlewis RT @cindyfsolomon: @ProductMgmtuniv Transcript of tweets & podcast will be available on-demand post
event http://t.co/ViWAMhvj #prodmgmttalk -3:53 PM Nov 7th, 2011
taariqlewis RT @StanzrOne: Hi Everyone. Welcome tohttp://t.co/dSDVaEDl #prodmgmttalk -3:55 PM Nov 7th, 2011
taariqlewis RT @cindyfsolomon: Listen here on Mondayhttp://t.co/8rKKpeIN 4:00 PM PT/7:00 PM ET #prodmgmttalk -
3:55 PM Nov 7th, 2011
cindyfsolomon Brandi Moore @indiathink is explaining what India Think addresses: virtual environments increase
complexity#prodmgmttalk -3:59 PM Nov 7th, 2011
cindyfsolomon "Everyone needs to be a global manager today, esp. people in tech" #prodmgmttalk -4:00 PM Nov 7th,
2011
cindyfsolomon Brandi Moore has worked all over the world, negotiations, requirements & much time in
India #prodmgmttalk -4:01 PM Nov 7th, 2011
cindyfsolomon We have officially begun - may be quiet on twitter stream today - so listen http://t.co/HSSG9oZu
#prodmgmttalk -4:02 PM Nov 7th, 2011
cindyfsolomon Please introduce yourself & where you are tweeting from when you come in! #prodmgmttalk -4:03 PM
Nov 7th, 2011
ErikaLAndersen Erika checking in from Salt Lake City, Utah#prodmgmttalk -4:03 PM Nov 7th, 2011
cindyfsolomon Brandi Moore is talking about cultural processing required of int'l managers not trained for crossing
cultural divides#prodmgmttalk -4:04 PM Nov 7th, 2011
cindyfsolomon Cindy here from across Bay Bridge to San Francisco! Brandi Moore is calling in from
NYC #prodmgmttalk -4:04 PM Nov 7th, 2011
indiathink Hi Everyone! #prodmgmttalk -4:06 PM Nov 7th, 2011
lmckeogh Checking in from Boulder. #prodmgmttalk -4:07 PM Nov 7th, 2011
ErikaLAndersen Now I'm tweeting from @Stanzr; haven't used this tool yet, but here goes #prodmgmttalk -4:08 PM
Nov 7th, 2011
lmckeogh Knock, knock. Didn't know I needed to be invited...#prodmgmttalk -4:08 PM Nov 7th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 2
3. Transcript from Nov 7, 2011: Global Product Management Talk
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
Challenges Of Managing Products With India
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon Welcome @ErikLAndersen - yes, we're beta testing stanzr - it will take a bit to get comfortable, but
hang in there!#prodmgmttalk -4:08 PM Nov 7th, 2011
uberkenny @cindyfsolomon So how does this @Stanzr work? Do I need to call in, or do I just listen and post stuff on
Twitter?#prodmgmttalk -4:09 PM Nov 7th, 2011
uberkenny @brainmates Yup, Got it. That But do I also need to call in? #prodmgmttalk -4:10 PM Nov 7th, 2011
cindyfsolomon Welcome @uberkenny its up to you how many channels you can handle - you can just tweet inside
stanzr. no need to call in #prodmgmttalk -4:10 PM Nov 7th, 2011
cindyfsolomon @uberkenny you can listen here:http://t.co/HSSG9oZu #prodmgmttalk -4:11 PM Nov 7th, 2011
uberkenny @cindysolomon I'm listening. And tweeting. Just haven't dialed into the bridge. #prodmgmttalk -4:11 PM
Nov 7th, 2011
cindyfsolomon @uberkenny you can call in, but I don't know if I'll be able to bridge you into talk #prodmgmttalk -4:12
PM Nov 7th, 2011
roadmapwarrior Whew finally got here - Jen from Kansas City, hi everyone #prodmgmttalk -4:12 PM Nov 7th, 2011
cindyfsolomon @uberkenny however, I'm willing to try if you want to talk with us. @indiathink is
talking #prodmgmttalk -4:13 PM Nov 7th, 2011
uberkenny @indiathink, u mentioned social media tools that improve ability to find talent in India the last 5 yrs. Hasn't
been my exp #prodmgmttalk -4:13 PM Nov 7th, 2011
cindyfsolomon here's phone number to call in (let me know if you do) GUEST CALL-IN(323) 927-2957 #prodmgmttalk -
4:13 PM Nov 7th, 2011
ErikaLAndersen Wish that US IRS (tax) could listen to @indiathink; believe US employees can do all selling/managing
from US#prodmgmttalk -4:14 PM Nov 7th, 2011
uberkenny @indiathink I find having a larger presence in India (the bigger we are) has helped us attract more
talent. #prodmgmttalk -4:15 PM Nov 7th, 2011
uberkenny @indiathink I'm in software. #prodmgmttalk -4:15 PM Nov 7th, 2011
simplybastow Checking in, a tad late to the convo. Hi all!#prodmgmttalk -4:15 PM Nov 7th, 2011
ErikaLAndersen re: IRS, I love that @indiathink's immediate response was laughter #prodmgmttalk -4:16 PM Nov 7th,
2011
cindyfsolomon @IndiaThink is answering @uberkenny comment re: attracting human capital- India employee wants
bigger brand, company w/mission #prodmgmttalk -4:16 PM Nov 7th, 2011
uberkenny @indiathink Yes, brand is key. The more our name is out there on signs, billboards, etc. The more
attractive we become. #prodmgmttalk -4:16 PM Nov 7th, 2011
cindyfsolomon @Indiathink says Indians are excited about what is happening in India & want to be part of it. Want
brand that contributes #prodmgmttalk -4:16 PM Nov 7th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 3
4. Transcript from Nov 7, 2011: Global Product Management Talk
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
Challenges Of Managing Products With India
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon @Indiathink wants longer term employment contract w/training for long haul #prodmgmttalk -4:17 PM
Nov 7th, 2011
cindyfsolomon @Indiathink says social media is a prohibiter for outsourcers #prodmgmttalk -4:18 PM Nov 7th, 2011
roadmapwarrior Are we talking about brands that make it public that Indian teams are involved? Or just big-named
brands in general? #prodmgmttalk -4:18 PM Nov 7th, 2011
errandmanagers First time here, hi everyone #prodmgmttalk -4:19 PM Nov 7th, 2011
roadmapwarrior How do Indian teams want to be recognized?#prodmgmttalk -4:19 PM Nov 7th, 2011
simplybastow Agile and cross-timezone development just don't mix. You need to be working the same hours to keep
up communication. #prodmgmttalk -4:19 PM Nov 7th, 2011
cindyfsolomon @simplybastow is answering the first question! Excellent! Welcome! #prodmgmttalk -4:20 PM Nov 7th,
2011
roadmapwarrior RT @simplybastow: Agile and cross-timezone development just dont mix. You need to be working the
same hours to keep up comm #prodmgmttalk -4:20 PM Nov 7th, 2011
ErikaLAndersen Many US gov't agencies don't understand in#prodmgmttalk -4:21 PM Nov 7th, 2011
cindyfsolomon @IndiaThink is talking about brands. Pepsi has an Indian CEO who focussed there while Coke is
struggling#prodmgmttalk -4:21 PM Nov 7th, 2011
roadmapwarrior @errandmanagers Welcome! #prodmgmttalk -4:21 PM Nov 7th, 2011
uberkenny @cindyfsolomnon Too many channels. Dialed in, but phone is several seconds behind the Webcast. Brain
hurts.#prodmgmttalk -4:21 PM Nov 7th, 2011
errandmanagers @roadmapwarrior Thank You #prodmgmttalk -4:22 PM Nov 7th, 2011
ErikaLAndersen IRS generally doesn't understand business or need for "boots on the ground". #prodmgmttalk -4:22
PM Nov 7th, 2011
cindyfsolomon @simplybastow welcome Janna from London@indiathink says Agile is best to maintain control cross
project & cross time #prodmgmttalk -4:22 PM Nov 7th, 2011
uberkenny @simplybastow I would agree with that. We blended agile and waterfall, and found it works
well. #prodmgmttalk -4:22 PM Nov 7th, 2011
cindyfsolomon @uberkenny Yes, audio best listened to afterwards while reviewing transcript #prodmgmttalk -4:23 PM
Nov 7th, 2011
brainmates Acc to @indiathink Agile tight way to maintain control over cross cultural projects #prodmgmttalk -4:23 PM
Nov 7th, 2011
cindyfsolomon @Indiathink says she worked w/group on 2 week iterations, the tighter about verifying where on
roadmap, better off #prodmgmttalk -4:23 PM Nov 7th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 4
5. Transcript from Nov 7, 2011: Global Product Management Talk
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
Challenges Of Managing Products With India
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
roadmapwarrior @uberkenny Blended how? Just short iterations? Less documentation and more
stories? #prodmgmttalk -4:23 PM Nov 7th, 2011
errandmanagers Great to know > RT @uberkenny: @simplybastowI would agree with that. We blended agile and
waterfall, and found it works well. #prodmgmttalk -4:24 PM Nov 7th, 2011
cindyfsolomon @simplybastow Brandi recognizes you have 7-8 hour time difference which is difficult #prodmgmttalk -
4:24 PM Nov 7th, 2011
indiathink @simplybastow I recommend breaking up your planning sessions into smaller sessions if
possible #agile #prodmgmttalk -4:25 PM Nov 7th, 2011
uberkenny @stanzr It would be nice if the text entry box allowed me to reply to another participant (without mispelling
their name)#prodmgmttalk -4:25 PM Nov 7th, 2011
brainmates RT @uberkenny: @simplybastow I would agree with that. We blended agile and waterfall, and found it
works well.#prodmgmttalk -4:25 PM Nov 7th, 2011
indiathink @simplybastow but agile is proven to be very powerful because of the tight control you have bc of short
windows to verify#prodmgmttalk -4:25 PM Nov 7th, 2011
lmckeogh I'm listening. Very interesting monologue. Meanwhile I am reviewing other web sites #prodmgmttalk -4:26
PM Nov 7th, 2011
roadmapwarrior @indiathink Silly question, but is it better to collaborate during their morning or
yours? #prodmgmttalk -4:26 PM Nov 7th, 2011
roadmapwarrior @lmckeogh Yo #prodmgmttalk -4:26 PM Nov 7th, 2011
uberkenny @brainmates I would agree with that, too.#prodmgmttalk -4:27 PM Nov 7th, 2011
lmckeogh Glad you made it. RT @roadmapwarrior: @lmckeogh Yo#prodmgmttalk -4:27 PM Nov 7th, 2011
cindyfsolomon @lmckeogh Ahhh, multi tasking! You can review the background resources
also http://t.co/ErIsTzf7 #prodmgmttalk -4:28 PM Nov 7th, 2011
uberkenny @indiathink Waterfall gives us the precision that solves some communication issues; agile provides the
frequent checkpoints. #prodmgmttalk -4:28 PM Nov 7th, 2011
brainmates @roadmapwarrior: @indiathink Doesn't really matter whether its your morning or theirs #prodmgmttalk -
4:29 PM Nov 7th, 2011
brainmates RT @uberkenny Waterfall gives us the precision that solves some communication issues; agile provides
the frequent checkpoints. #prodmgmttalk -4:29 PM Nov 7th, 2011
taariqlewis RT @brainmates: @uberkenny I tend to blend agile & waterfall regardless if project is cross
cultural #prodmgmttalk -4:30 PM Nov 7th, 2011
cindyfsolomon We're moving on to question 2! Join us here:http://t.co/sMZy4gzs #prodmgmttalk -4:30 PM Nov 7th,
2011
uberkenny So is this appearing in question 2? #prodmgmttalk -4:31 PM Nov 7th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 5
6. Transcript from Nov 7, 2011: Global Product Management Talk
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
Challenges Of Managing Products With India
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
taariqlewis Q2 What have you seen in reading email communications from India that confuses you? #prodmgmttalk -
4:31 PM Nov 7th, 2011
uberkenny Funny, the social media "experts" say email is dead. :P#prodmgmttalk -4:32 PM Nov 7th, 2011
lmckeogh Indian preference is to communicate indirectly.#prodmgmttalk -4:32 PM Nov 7th, 2011
cindyfsolomon Welcome into stanzr @Errandmanagers !#prodmgmttalk -4:33 PM Nov 7th, 2011
lmckeogh Indian e-mails are too nice, vaguely worded. hard to truly decipher what is at the heart of the matter. Discern
the story#prodmgmttalk -4:33 PM Nov 7th, 2011
uberkenny @indiathink When I first started working with India 5 yrs ago, hierarchy created a lot of tension in who was
CC'd and who not. #prodmgmttalk -4:33 PM Nov 7th, 2011
cindyfsolomon Brandi Moore says when reading email from India w/story in it, what would you think if heard at cocktail
party?#prodmgmttalk -4:34 PM Nov 7th, 2011
cindyfsolomon Emails from India convey information in an indirect way within a story #prodmgmttalk -4:34 PM Nov 7th,
2011
uberkenny @indiathink Today, not so much. Time working with the team, and visits to India, has broken down
hierarchy barriers.#prodmgmttalk -4:34 PM Nov 7th, 2011
errandmanagers Thanks, we are fans of Stanz ;)RT@cindyfsolomon: Welcome into
stanzr @Errandmanagers !#prodmgmttalk -4:35 PM Nov 7th, 2011
cindyfsolomon @uberkenny re: social media "experts" (they want email to be dead) #prodmgmttalk -4:35 PM Nov 7th,
2011
uberkenny @lmckeogh It takes a lot of time to learn to read between the lines. #prodmgmttalk -4:35 PM Nov 7th, 2011
roadmapwarrior @uberkenny @indiathink how often do you as prod mgr visit the team in India? #prodmgmttalk -4:36
PM Nov 7th, 2011
lmckeogh @uberkenny : yes, but it is a skill product managers need to cultivate, that listening skill. #prodmgmttalk -
4:36 PM Nov 7th, 2011
ErikaLAndersen Acc to @indiathink, India places priority on being nice rather than accurate; must read between lines
of emails#prodmgmttalk -4:36 PM Nov 7th, 2011
uberkenny @indiathink Exactly. The longer you work with the team, the more comfortable they
become. #prodmgmttalk -4:36 PM Nov 7th, 2011
roadmapwarrior RT @ErikaLAndersen: Acc to @indiathink, India places priority on being nice rather than accurate;
must read between lines #prodmgmttalk -4:37 PM Nov 7th, 2011
StanzrOne Hello @roadmapwarrior. #prodmgmttalk is being held athttp://t.co/oCmVYo4t for engagement. Please join
us there?#prodmgmttalk -4:37 PM Nov 7th, 2011
uberkenny @indiathink Personal visits have helped.#prodmgmttalk -4:37 PM Nov 7th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 6
7. Transcript from Nov 7, 2011: Global Product Management Talk
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
Challenges Of Managing Products With India
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
lmckeogh I'm working on diminishing email here. Too much. RT@uberkenny: Funny, the social media "experts" say
email is dead.#prodmgmttalk -4:38 PM Nov 7th, 2011
ErikaLAndersen RT @uberkenny: @indiathink Personal visits have helped. #prodmgmttalk -4:38 PM Nov 7th, 2011
roadmapwarrior @StanzrOne Appreciate it but it is not loading well on iPad #prodmgmttalk -4:38 PM Nov 7th, 2011
cindyfsolomon Brandi Moore @Indiathink answering Adrienne@brainmates that people schooled in India will change
when work in different cntry #prodmgmttalk -4:39 PM Nov 7th, 2011
uberkenny @lmckeogh You must do the needful, I suppose.#prodmgmttalk -4:39 PM Nov 7th, 2011
StanzrOne Thank you @roadmapwarrior! iPad buttons may be too small for now. We're working on
that. #prodmgmttalk -4:39 PM Nov 7th, 2011
cindyfsolomon I will be better able to interact with my Indian colleagues via LinkedIn now! #prodmgmttalk -4:41 PM
Nov 7th, 2011
ErikaLAndersen Found that a person's first job out of college influences the work cultures they like #prodmgmttalk -
4:41 PM Nov 7th, 2011
uberkenny @ErikaLAnderson I find that if a person worked for a while outside of India, they have a different
perspective.#prodmgmttalk -4:42 PM Nov 7th, 2011
cindyfsolomon Moving on to question 3 now! #prodmgmttalk -4:42 PM Nov 7th, 2011
uberkenny @ErikaLAndersen I find that if a person worked for a while outside of India, they have a different
perspective.#prodmgmttalk -4:42 PM Nov 7th, 2011
uberkenny Call quality is usually terrible. #prodmgmttalk -4:43 PM Nov 7th, 2011
roadmapwarrior @uberkenny Agreed #prodmgmttalk -4:43 PM Nov 7th, 2011
cindyfsolomon Q3 i.e.,How are calls with India different from US conference calls? #prodmgmttalk -4:43 PM Nov 7th,
2011
cindyfsolomon @uberkenny @Indiathink laughed at your comment!#prodmgmttalk -4:43 PM Nov 7th, 2011
errandmanagers RT @cindyfsolomon: Q3 i.e.,How are calls with India different from US conference
calls? #prodmgmttalk -4:44 PM Nov 7th, 2011
lmckeogh @Indiathink sharing impressions of the back channel dynamics associated w/ conference calls to India &
how to manage it #prodmgmttalk -4:44 PM Nov 7th, 2011
indiathink @lmckeogh Back channel dynamics - that is a perfect way to describe it! #prodmgmttalk -4:45 PM Nov 7th,
2011
uberkenny @indiathink I find people tend to speak very softly. We North Americans are louder and more
obnoxious. #prodmgmttalk -4:45 PM Nov 7th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 7
8. Transcript from Nov 7, 2011: Global Product Management Talk
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
Challenges Of Managing Products With India
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
roadmapwarrior I've noticed a desire to go figure things out offline on their own rather than discussing in depth on the
call#prodmgmttalk -4:46 PM Nov 7th, 2011
theNeedful RT @lmckeogh You must do the needful, I suppose.#prodmgmttalk http://t.co/csNTfefx -4:46 PM Nov 7th,
2011
indiathink @uberkenny excellent comment!! Guess who speaks the softest? The boss... #prodmgmttalk -4:46 PM Nov
7th, 2011
errandmanagers Yes > RT @uberkenny: @indiathink I find people tend to speak very softly. We North Americans are
louder and more obnoxious. #prodmgmttalk -4:46 PM Nov 7th, 2011
lmckeogh RT @indiathink: @uberkenny excellent comment!! Guess who speaks the softest? The
boss... #prodmgmttalk -4:46 PM Nov 7th, 2011
cindyfsolomon @Indiathink the softest speaker has the loudest stick in India - variations of course, but quietist has
most power in room #prodmgmttalk -4:47 PM Nov 7th, 2011
ErikaLAndersen Curious: Does India have Korean Airlines problem? i.e., subordinate rather crash into mountain that
contradict superior? #prodmgmttalk -4:47 PM Nov 7th, 2011
uberkenny @indiathink I also find I need to coax people into speaking. #prodmgmttalk -4:47 PM Nov 7th, 2011
cindyfsolomon @Indiathink says this translates to China as well - softest wields most power #prodmgmttalk -4:48 PM
Nov 7th, 2011
cindyfsolomon @Indiathink says someone loud & direct (US) not necessarily respected #prodmgmttalk -4:48 PM Nov
7th, 2011
cindyfsolomon Once decisions made whether you are to be paid attention, doesn't matter how your behavior
changes#prodmgmttalk -4:49 PM Nov 7th, 2011
uberkenny @indiathink Subordinates who rock the boat tend to create friction with their boss. #prodmgmttalk -4:49 PM
Nov 7th, 2011
indiathink @ErikaLAndersen great question --- this is a power distance problem and yes India has high power
distance.#prodmgmttalk -4:49 PM Nov 7th, 2011
ErikaLAndersen I'm listening #prodmgmttalk -4:49 PM Nov 7th, 2011
cindyfsolomon Its about how a culture manages power - distance betw authority & common people #prodmgmttalk -
4:50 PM Nov 7th, 2011
cindyfsolomon Ex. Norwegian culture - no power distance vs. India "giving & receiving face" like in
China #prodmgmttalk -4:51 PM Nov 7th, 2011
cindyfsolomon "Giving face" is like respect - group is important, authority is revered, unsaid agreement that boss takes
care of workers #prodmgmttalk -4:52 PM Nov 7th, 2011
cindyfsolomon Europe, Australia, US, Canada does biz quite differently than rest of the world (share similar biz
constructs)#prodmgmttalk -4:53 PM Nov 7th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 8
9. Transcript from Nov 7, 2011: Global Product Management Talk
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
Challenges Of Managing Products With India
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon In India, don't rock boat - take care of boss, communicate in subtle ways #prodmgmttalk -4:54 PM Nov
7th, 2011
ErikaLAndersen How much does language influence biz constructs? UK/America/Australia vs.
Germany/France/Norway? #prodmgmttalk-4:54 PM Nov 7th, 2011
roadmapwarrior Both if boss is in India or other country? RT@cindyfsolomon: In India, dont rock boat- take care of
boss, comm in subtle ways #prodmgmttalk -4:56 PM Nov 7th, 2011
cindyfsolomon RT @roadmapwarrior Both if boss is in India or other country? In India, dont rock boat- take care of
boss, comm in subtle ways #prodmgmttalk -4:57 PM Nov 7th, 2011
uberkenny @ErikaLAndersen I frequently have a call with French, Germans and Indians, all in English. It's like a tower
of babel.#prodmgmttalk -4:58 PM Nov 7th, 2011
cindyfsolomon @roadmapwarrior Indians will look for typical "boss" behaviors, if don't find will react as if for any
boss #prodmgmttalk-5:00 PM Nov 7th, 2011
tekzenpdm #prodmgmttalk we have a saying in India, Only Empty Vessels make more noise -5:00 PM Nov 7th, 2011
uberkenny @indiathink Looks like we lost you. :( #prodmgmttalk -5:00 PM Nov 7th, 2011
ErikaLAndersen Fr. @indiathink: English universal language; culture matters more than lng. France relationships very
important#prodmgmttalk -5:01 PM Nov 7th, 2011
uberkenny @cindyfsolomon I guess you do get cut off at the 1-hour mark. #prodmgmttalk -5:01 PM Nov 7th, 2011
cindyfsolomon We're tweeting what @Indiathink is saying#prodmgmttalk -5:01 PM Nov 7th, 2011
lmckeogh Aaawww, lost the audio. Good commentary tonight@indathink. Thanks for another excellent
session. #prodmgmttalk -5:01 PM Nov 7th, 2011
ErikaLAndersen RT @lmckeogh: Aaawww, lost the audio. Good commentary tonight @indathink. Thanks for another
excellent session. #prodmgmttalk -5:02 PM Nov 7th, 2011
uberkenny @indiathink Yes, thanks for an interesting session.#prodmgmttalk -5:02 PM Nov 7th, 2011
cindyfsolomon Sorry - broadcast shut off - but we're still recording - so watch for edited podcast #prodmgmttalk -5:02
PM Nov 7th, 2011
indiathink Your welcome!! I had a great time!! #prodmgmttalk -5:02 PM Nov 7th, 2011
indiathink If you have any questions in the future just ping me on twitter! #prodmgmttalk -5:02 PM Nov 7th, 2011
ErikaLAndersen Cool. Thanks! RT @cindyfsolomon: Sorry - broadcast shut off - but we're still recording - so watch for
edited podcast #prodmgmttalk -5:02 PM Nov 7th, 2011
cindyfsolomon Wow - hour went so fast! #prodmgmttalk -5:03 PM Nov 7th, 2011
roadmapwarrior Thanks everyone! #prodmgmttalk -5:03 PM Nov 7th, 2011
cindyfsolomon Thank you everyone for participating today! I'll post stats and unedited transcript
here: http://t.co/53wV13Eh#prodmgmttalk -5:04 PM Nov 7th, 2011
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 9
10. Transcript from Nov 7, 2011: Global Product Management Talk
Brandi Moore, Founder Of IndiaThink And Author, The Little BRIC Book
Challenges Of Managing Products With India
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr
cindyfsolomon Plan to schedule Brandi Moore @indiathink for a pure audio discussion with calling in! #prodmgmttalk -
5:04 PM Nov 7th, 2011
cindyfsolomon Join us next week for Roadmapping with @galfano @milemarker #prodmgmttalk -5:05 PM Nov 7th,
2011
brainmates Join us next week for Product Roadmapping with @galfano @milemarker #prodmgmttalk -5:06 PM Nov
7th, 2011
roadmapwarrior Roadmapping you say? I think I'd better be here...#prodmgmttalk -5:07 PM Nov 7th, 2011
cindyfsolomon Today's stats: 187 tweets generated 205,552 impressions, reaching an audience of 14,071 followers
#prodmgmttalk -5:09 PM Nov 7th, 2011
tekzenpdm @ErikaLAndersen #prodmgmttalk, Indians may look subordinate but it is the bosses who need to be
careful as power centers are distributed. -5:11 PM Nov 7th, 2011
cindyfsolomon Thank you top 5 impression makers! @cindyfsolomon @brainmates @lmckeogh @errandmanagers
@taariqlewis #prodmgmttalk -5:12 PM Nov 7th, 2011
cindyfsolomon Thankyou top 10 impression makers! @indiathink @uberkenny @erikalandersen @roadmapwarrior
@simplybastow #prodmgmttalk -5:12 PM Nov 7th, 2011
cindyfsolomon Bravo! @stanzrone @lmckeogh @suhayl.patel
@hanneshelander @ProductMgmtuniv @rkelly976 @chattalks #prodmgmttalk -5:14 PM Nov 7th, 2011
brainmates RT @ProdMgmtTalk: RT @tekzenpdm: #prodmgmttalk we have a saying in India, Only Empty Vessels
make more noise #prodmgmttalk -5:15 PM Nov 7th, 2011
cindyfsolomon @tekzenpdm please join us next week to beta test Social Media Chat Tool http://t.co/VxTvMnje
! #prodmgmttalk -5:15 PM Nov 7th, 2011
roadmapwarrior RT @tekzenpdm: #prodmgmttalk we have a saying in India, Only Empty Vessels make more
noise #prodmgmttalk -5:16 PM Nov 7th, 2011
StanzrOne RT @cindyfsolomon: Bravo! @stanzrone @lmckeogh@suhayl.patel @hanneshelander
@ProductMgmtuniv @rkelly976@chattalks #prodmgmttalk -5:28 PM Nov 7th, 2011
cindyfsolomon Challenges Of Managing Products With India: Edited @StanzrOne event page
transcript http://t.co/YFun0dUv #prodmgmttalk #prodmgmt -5:47 PM Nov 7th, 2011
cindyfsolomon Join us next week for Nov 14: Roadmapping w/Bill @Galfano President & Co-Founder, MileMarker
http://t.co/QElOEyL0 #prodmgmt #prodmgmttalk Sign in for reminders! -6:01 PM Nov 7th, 2011
Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-
posted questions with live audio of thought leader and co-hosts commenting. Blog http://bit.ly/eOFmB6
_______________________________________________________________________________________________
Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you
@prodmgmttalk #prodmgmttalk GLOBAL PRODUCT MANAGEMENT TALK http://www.prodmgmttalk.com/ 10