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CR and Sustainability 
A participatory research initiative 
Ideosync Media Combine 
May 2014
Context 
• Sustainability an 
increasing concern for 
CR stations in the region 
• Performance and Review 
initiatives putting further 
pressure on CR to show 
sustainability 
• Need to build greater 
understanding on 
correlations between 
performance indicators 
and long term 
sustainability
The Sustainability Puzzle 
India 
Africa 
Latin America 
Nepal 
South East Asia Australia 
Thinking on sustainability has emerged 
from diverse global experiences 
The United 
States 
Europe
Case studies 
Need to take the ‘financial stability bull’ by the 
horn 
Parameters that 
impact 
sustainability 
Initial work on drawing 
correlations between 
desired principles, 
actual everyday practice 
and financial 
sustainability 
1 2 
4 3 
Sustainability 
strategies used by 
different CR 
stations and 
defining Key 
Station 
characteristics 
Discussions on 
community 
participation, capacity, 
management, 
planning, technology 
CR-PAS 
CAMECO 
Mostly focused on 
analyzing policies from 
a media rights 
perspective – few look 
at direct co relations 
with long term 
sustainability for CR 
Research on Sustainability 
Policies and 
enabling 
environments
Sustainability 
definition/s 
What needs to be 
sustained? 
Foundations 
How do the beginnings 
define the future 
Co-relations 
How are the multiple 
aspects of sustainability 
linked – are there direct 
correlations? 
Model 
Does the development 
model for sustainability 
serve the CR agenda well? 
Some resonating questions 
Prioritizing
Key objectives of this research 
Evidence-based, Participatory 
Evolve a set of 
indicators for 
sustainability for CR 
Examine the relational 
understanding 
between good practice 
parameters and 
financial sustainability 
Support advocacy for CR’s right to public 
funds for planning and core operations 
Evolve a definition of 
Sustainability through a 
process of participatory 
engagement with CR 
stations from the region
HarvestPlus Bio-fortified Pearl Millet intervention in Maharashtra 
Key Research Questions 
How do CR stations in the region understand sustainability? 
What are the things they want to sustain? 
What are community radio operating costs and how 
are these costs met? 
How does station programming reflect the needs of the 
community? How does the station assess these needs? 
How is the relationship between the station and community 
mutually beneficial and how are these benefits perceived and 
articulated? 
What accountability and audit mechanisms are in practice?
Methodology: Purposive selection of CR 
Institutions 
Large NGO 
Small NGO 
Educational 
Cooperative 
Geography 
Regional 
diversity 
Age 
Number of 
years since 
inception
Bio-fortified Pearl Millet intervention in Maharashtra 
Tools 
In depth Interviews with Key 
respondents 
Participant Observation 
Mind Maps 
Methods 
Weekly Diaries 
Significant good Practice 
stories 
Self Administered Survey 
Budgets and monthly 
expenses 
Qualitative 
Participatory Quantitative
Sample Mind Map
Sample Diary expected every week from CR stations
… what C4SC should result in! 
The Analysis Approach 
Confidentiality 
of raw data 
Participatory 
analysis of codes 
and significances 
of stories for 
drawing 
correlations 
Draw parallels and 
resonances in the 
region 
4. Work towards 
creating a 
community 
owned 
movement
Dissemination of Research findings 
Get… 
…people… 
…talking 
about it! 
Establish processes whereby the findings may be 
reflected on by the CR community

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CR and Sustainability - Research methodology

  • 1. CR and Sustainability A participatory research initiative Ideosync Media Combine May 2014
  • 2. Context • Sustainability an increasing concern for CR stations in the region • Performance and Review initiatives putting further pressure on CR to show sustainability • Need to build greater understanding on correlations between performance indicators and long term sustainability
  • 3. The Sustainability Puzzle India Africa Latin America Nepal South East Asia Australia Thinking on sustainability has emerged from diverse global experiences The United States Europe
  • 4. Case studies Need to take the ‘financial stability bull’ by the horn Parameters that impact sustainability Initial work on drawing correlations between desired principles, actual everyday practice and financial sustainability 1 2 4 3 Sustainability strategies used by different CR stations and defining Key Station characteristics Discussions on community participation, capacity, management, planning, technology CR-PAS CAMECO Mostly focused on analyzing policies from a media rights perspective – few look at direct co relations with long term sustainability for CR Research on Sustainability Policies and enabling environments
  • 5. Sustainability definition/s What needs to be sustained? Foundations How do the beginnings define the future Co-relations How are the multiple aspects of sustainability linked – are there direct correlations? Model Does the development model for sustainability serve the CR agenda well? Some resonating questions Prioritizing
  • 6. Key objectives of this research Evidence-based, Participatory Evolve a set of indicators for sustainability for CR Examine the relational understanding between good practice parameters and financial sustainability Support advocacy for CR’s right to public funds for planning and core operations Evolve a definition of Sustainability through a process of participatory engagement with CR stations from the region
  • 7. HarvestPlus Bio-fortified Pearl Millet intervention in Maharashtra Key Research Questions How do CR stations in the region understand sustainability? What are the things they want to sustain? What are community radio operating costs and how are these costs met? How does station programming reflect the needs of the community? How does the station assess these needs? How is the relationship between the station and community mutually beneficial and how are these benefits perceived and articulated? What accountability and audit mechanisms are in practice?
  • 8. Methodology: Purposive selection of CR Institutions Large NGO Small NGO Educational Cooperative Geography Regional diversity Age Number of years since inception
  • 9. Bio-fortified Pearl Millet intervention in Maharashtra Tools In depth Interviews with Key respondents Participant Observation Mind Maps Methods Weekly Diaries Significant good Practice stories Self Administered Survey Budgets and monthly expenses Qualitative Participatory Quantitative
  • 11. Sample Diary expected every week from CR stations
  • 12. … what C4SC should result in! The Analysis Approach Confidentiality of raw data Participatory analysis of codes and significances of stories for drawing correlations Draw parallels and resonances in the region 4. Work towards creating a community owned movement
  • 13. Dissemination of Research findings Get… …people… …talking about it! Establish processes whereby the findings may be reflected on by the CR community