1. © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE

2. OUTLINE OF TODAY’S LECTURE
1. The Nature of Business Communication
2. Aims of ES2002
© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE

3. THE NATURE OF BUSINESS COMMUNICATION
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4. BUSINESS TODAY
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5. BUSINESS TODAY
 Doing business is essentially persuasive
 Good leadership requires good
communication skills
© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE

6. What is business communication?
Essentially persuasive:
 communication in increasingly more culturally
diverse contexts
 communication to achieve complex business aims
Some implications are….
© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE

7. IMPLICATIONS
The heightened need for:
Intercultural and interpersonal communication
skills
Responsible, caring and ethical leadership
© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE

8. AIM OF ES2002:
BUSINESS COMMUNICATION
© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE

9. AIM OF THE COURSE
To learn how to communicate effectively in
business contexts
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10. How can you communicate effectively?
Learn how to communicate
clearly
appropriately, and
persuasively
© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE

11. TWO KEY QUESTIONS
What is your message? (content)
How will you deliver it? (delivery)
How do you accomplish clear, appropriate and
persuasive content and delivery?
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12. MAIN APPROACH
FOCUS ON THE
AUDIENCE
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13. ESSENTIAL SKILLS
Critical thinking skills
Intercultural communication skills
Interpersonal communication skills
Feedback skills
Listening skills
© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE

14. CONTEXTS OF LEARNING
Group Teaching (GT)
Report Writing (RW)
Formal Oral Presentation (FOP)
Individual Presentation (FIPD)
Oral Interaction in meetings and
discussion (FIPD)
Oral Interaction in giving feedback (OIR)
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15. © 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE
TEACHING STYLE
Different teaching styles, but
the same objectives for all
lessons
The same assessment rubrics
Conduct of regular meetings
and norming exercises

16. CONCLUSION
To communicate effectively in business contexts, you
must deliver your content and message clearly,
appropriately and persuasively
A keen understanding of your audience is crucial in
effective business communication
Such keen understanding is developed through
intercultural and interpersonal awareness and skills
© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE

17. THANK YOU
Enjoy the semester!
© 2012 Centre for English Language Communication NATIONAL UNIVERSITY OF SINGAPORE