1. Oyster on the Go, can save your day so go and get yours today
Oyster on the Go
Aaran Karia, Hakrishan Matta, Jasvinder Singh,
Ivneet Chawla
Featherstone High School

2. Target Audience: Forgetful Oyster Card users
Size of Market Affected: Roughly 4 million

3. Problem Video
http://www.youtube.com/watch?v=AsmAbwbewjI

4. Problem Statement
During periods of hurry, people tend to forget
things. One of the most popular items forgotten is
the oyster card. Forgetting important items such
as an oyster card could lead to consequences
(i.e. Missing the Bus, Getting late to key
appointments; such as job interviews.)

5. Oyster on the Go
Oyster on the Go  tap their phone on the card
reader.
Using NFC to communicate with the barrier
Open or close the barrier

6. Our Proposal
Step 1
Check balance
Purchase day or travel card / from oyster
balance
When we spoke with
Visual check on the bus
Barclays regarding the
complexity of creating
Step 2
this application for
NFC technology with full App
security purposes. We
Data targeted advertising based on location
also came up with
Frequently taken journeys
alternatives:
Real time services disruption

7. How can mobiles solve this
problem?
=

8. App Design – Mock Up
Registration
Zip Oyster Adult Oyster
Oyster Selection

9. Business Model Canvas

10. Most sales are in
September
because more
CASH FLOW CHART young adults get
issued oyster
cards in this month
PICTURE£24,136,77
OF FLOW CHART
REQUIRED
Planning to Advertise on
Electricity supplied Broadband supplied Google Closing Bank
by British Gas by O2 Adwords, Youtube, TV Balance of
and London Transport

11. Summary
1) What did we solve?
Our application solves the forgetting your oyster card problem.
2) How does our app solve the problem?
Our application allows oyster card users to use their phones as
oyster cards if they forget their oyster cards or just want to have
something less to carry.
3) Why does our app solve this problem?
Our application connects with oyster card terminals through the use
of NFC which allows customers to use their phones as oyster cards.

12. http://www.theoysterapp.weebly.com