Digital Catapult: It's only social media...right?
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The document discusses the Digital Catapult, a UK organization that aims to accelerate economic growth through data-driven innovation. It focuses on four areas: sharing closed data between organizations, sharing personal data securely, sharing content and licensed data more simply, and sharing Internet of Things data. The document also provides tips on effectively leveraging social media, including understanding your audience, working in real-time, adapting content, avoiding trolling or neglecting accounts. It recommends free tools like SocialBro, Hootsuite, Google Docs, Bitly and Social Mention to help manage social media presence.
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Digital Catapult: It's only social media...right?
- 1. DIGITAL CATAPULT It’s only social media…right? Sade Laja Head of Digital Engagement and Content @Sadelaja1 | @DigiCatapult
- 2. Here to accelerate economic growth and productivity for the UK 1 A not-for-profit, private limited company2 Completely neutral3 THE DIGITAL CATAPULT IS
- 3. OUR MISSION Developing breakthroughs for the UK’s data sharing movement Data driven innovation has the potential to create $300bn of economic value in the next decade (Mckinsey 2011)
- 4. sharing closed data between organisations sharing personal data in a way that’s secure and trusted sharing content and licensed data more simply sharing data generated across the Internet of Things OUR FOUR FOCUS AREAS
- 5. “We don’t have a choice on whether we DO social media, the question is how well we DO it” - Erik Qualman
- 6. THE LANDSCAPE • 2 billion active social media users worldwide • Social media accounts for 28% of all media time spent online • 80% of year-on-year growth of LinkedIn
- 7. PROOF IS IN THE PUDDING
- 10. CONTENT IS KING
- 11. DOS AND DONT’S
- 12. Take the time to understand your audience and the type of content they like 1 Work in real-time2 Adapt and be willing to change3 DO
- 13. Feed the trolls1 Neglect your social media accounts2 Be fake3 DON’T
- 14. Social Bro (www.socialbro.com/)1 Hootsuite (www.hootsuite.com)2 Google Docs (https://www.google.com/docs/about/)3 FREE TOOLS TO HELP YOU GET STARTED
- 15. Bitly (https://bitly.com/)4 Social Mention (www.socialmention.com)5 Google Alerts (https://www.google.com/alerts)6 FREE TOOLS TO HELP YOU GET STARTED
- 16. Open calls Hack days Showcase opportunities and so much more THANK YOU! @DigiCatapult
Notas do Editor
- In 2010, hermann hauser was responsible for a report for government that investigated why we have such amazing academia and intellectual capability, yet as a nation we consistently fail to commercialise this IP. For example, sir tim berners lee invented the internet – yet it was silicon valley that has reaped the economic rewards. As a result of this report, Innovate UK funded a set of organisations called catapults, and in 2013, the digital catapult was launched. So what are we? See bullet one. The economic and productivity opportunity for the UK from digital is huge. We have this oportunity, the Digital Catapult is here to make sure we do not miss the next chance to reap the economic rewards Importantly, we are quite a unique organisation – not only are we are not for profit and private limited company but we are completely neutral. We do not compete with other organisations, we are here to bring organisations together and work together, we are here to help businesses in our focus areas succeed and ultimately make the UK a better place to live.
- So what is our mission. Press mission button. We are here to get stuff done – we don’t just talk about things, we take action to fix real problems. We are here to kickstart and spark the breakthroughs that we identify to help the UK create a data sharing movement. As this statistic demonstrates – there is huge economic and quality of life potential around data driven innovation, we want to make this potential a reality. In terms of sharing data – we focus on sharing proprietary data. The ODI does an incredible job around making data open – we are here to look at the really tricky data, the data that has huge potential, but there are blocks to making it shareable.
- And these are our four areas of focus, which we will explain a bit more about and what we are doing in these areas.
- *How times have changed *Since its early days, where platforms were finicky and critics insisted that social marketing was not a viable marketing strategy *We’re now witnesses to an era with rock-solid platforms *Useful advertising options, and plenty of free opportunities to make our content public.
- *Consider the big picture: if you’re a business the debate is no longer, “should I be using it”, it’s how do I make use of it. *Let’s be clear, it’s not a silver bullet to all your marketing woes, but it is one of the best tools you can have in your arsenal, so leverage it. *Quite often if you’re a busy small business it’s not the first thing on your list. But actually it shouldn’t be an afterthought. It’s a fantastic way to reach your key influencers, gauge the mood music of your target audience and respond and react in real time. *I’ve had read tangible things/leads happen, which have started purely over social media.
- *One of the things you will quite often get internally is: but it’s only social media **Social media marketing has always been a weird animal. By definition, it’s incredibly fast paced, it changes all the time, what’s hot today isn’t necessarily what people will be using tomorrow – MySpace anyone? *And that’s fine and understandable. So, it’s about showing its value and worth and bringing the naysayers around to your way of thinking *Pulling out the key influencers relevant to your business and saying, look they’re playing in this space, we need to be there too *To work well in a business it does need buy in from the top, so it pays to take the time to understand the whys of social media. (Money saver; If used correctly, safer than people realise; can enhance internal comms too) *Getting colleagues’ buy-in can sometimes take time, but stick at it *If you run a social media campaign, you need to be able to share its results with colleagues, so they feel like they’re part of the journey
- *Once you’ve got that buy-in you need to work your staff and get them to help you spread the word. *Getting them to share content at the same time: one so they are aware of what is happening; two so they can help create a groundswell if you are launching something or have an announcement *Make it easy for them because they are busy. Regular email out to them with pre-prepared tweets. This will help you tap into their extended network too and also shows cohesion from an external perspective *Use them, because they are your best asset. Reward them when they help you out because they are doing YOU a favour. I usually find donuts and such like work a treat.
- *Interesting when I speak to some businesses because it’s difficult to know where to start and what channels to use. *It’s not about jumping on every social media channel and then shouting into to avoid. Far better to select 3 channels, take the time to “feed the machine” and manage it well, than select 6 and do a half baked job. *Choose the right channels that work for your business. Start small and commit to being consistent and discovering your brand’s tone of voice. *Hone in on your target audience and work out where they ‘play online’ and the types of content they like
- Content is King: *Social media on its own doesn’t do anything. *To be successful and build an online following you need to have great content underpinning this. *Whether its sharing other people’s content, creating blog posts, videos or infographics you need to have a variety of content. *Start off small: set yourself some targets and start getting content out there, so you can bring your audience on a journey. *If your content isn’t good, it’s unlikely people will want to follow you.
- Social Bro: Excellent for your Twitter strategy. Helps you to understand and segment your audience. Hootsuite: Fantastic social media management tool Google Docs: This will help you with with planning your content, either on your website or social media. It needn’t be more painful mapping out your content so that you can plan ahead and importantly share with your peers. Cool thing about it is being able to update in real time. (No personal information).
- Bitly: URL shortening service, so you can customise your links. But also has some decent analytics to show how many clicks you have had on your content. Social Mention: Good place to start for a free sentiment analysis tool. Raidan 6 is the ultimate, more comprehensive tool, but expensive. Google Alerts: Often overlooked, but a great tool. I have alerts set up for my name, my company name, and topics of interest to me. This is invaluable for finding bloggers that have linked to my posts, so I can go to their blog and thank you in the comments – a practice I highly recommend.