1. Dynaymic Design_Aesthetics of change
PDF of the talk
www.visualcontext.net/clients/dynamic-design

2. Alain Leclerc von Bonin
Born in 1973 in Switzerland.
Passion: creative work, playful exploration, art, technology, science...

3. Alain Leclerc von Bonin
Born in 1973 in Switzerland.
Passion: creative work, playful exploration, art, technology, science...
1994 A-levels in science subjects, Schaffhausen
1999 ESAG graphic design studies, Paris

4. CI agencies
1999 Fourth Room, London
2000 Interbrand, Zurich

5. CI agencies
1999 Fourth Room, London
2000 Interbrand, Zurich
“You can not do this like that. This is a too subtle and complex design. Another
designer can not just reproduce it so easily.”

6. CI agencies
1999 Fourth Room, London
2000 Interbrand, Zurich
“You can not do this like that. This is a too subtle and complex design. Another
designer can not just reproduce it so easily.”
Designer CI manual Designer Medium

7. Internet agency
2000-2005 Netvertising
Collaboration with programmers, first experiments with generative design

8. Internet agency
2000-2005 Netvertising
Collaboration with programmers, first experiments with generative design
Computer code is useful for designing complex processes

9. Internet agency
2000-2005 Netvertising
Collaboration with programmers, first experiments with generative design
Computer code is useful for designing complex processes
Designer Programmer Code Medium

10. Design Studio
2005-VisualContext
Collaboration with designers, programmers, agencies...
concept, design and art direction for corporate design, corporate communication,
graphic design, websites, user interfaces, video, game design, cross media
communication, information graphics, data visualization...

11. Design Studio
2005-VisualContext
Collaboration with designers, programmers, agencies...
We want to make modern media and communication strategies accessible to
companies and allow for state of the art design processes.

12. Horizon21
Represent the horizon of the future
Vagueness and uncertainty replace a monolithic story
Collaboration with Richard Feurer

19. Chance
Designer Programmer Code Visual
world

20. Namics
Create an individual aesthetics from change
Collaboration with Jürg Lehni, Raffael Koch

27. Video
animated
Designer Programmer Video filter visual
world
Visual
world

28. Material Archiv
Processes and tools shaping a design
Collaboration with Christoph Flury, Christoph Schifferli, Pepe Jürgens, Daniel Burckhardt

38. kg/m³ +
W/(mK) - W/(mK) +
kg/m³ -

39. Knowledge Knowledge Knowledge
of Materials of Materials of Materials
Designer Programmer Processes
Database online Tool
Material Collection Material Collection Material Collection

40. Zurich Instruments
Visualise an action
Collaboration with Beat Hostetter

48. Product
Designer Programmer Code Pattern

49. Static design dress

50. Static design dress
Dynamic design action

51. Static design dress
Dynamic design action
Business processes
Databases
User inputs

52. Static design dress
Dynamic design action
Business processes
Databases
User inputs
Design with an interface

53. Current topics

54. Algorithmic design
MoMA: Design and the Elastic Mind

55. Non linear narrative structure

56. Responsive design
Design that adapts autonomously

57. Viewpoint of the reader
Amanda Cox:New York Times

58. Atelier Pfister
Collaboration with Bruno Mettler, Reto Senn
Come up with a new concept for the product catalog

59. Which piece of furniture will look good in my flat?

70. Product Retail 3D
info range of furniture
goods
Designer Programmer Application
Visualisation
iPhone
User

71. Change
A company is not a static and isolated entity, but embedded in a network of
persons, actions and technologies. Change and processes are traces of life.

72. Thank you
Alain Leclerc von Bonin
contact@visualcontext.net
Twitter:
@visualcontext
PDF of the talk
www.visualcontext.net/clients/dynamic-design