C-Change (Communication for Change) is a USAID-funded program to improve the effectiveness and sustainability of social and behavior change communication (SBCC) as an integral part of development efforts. C-Change focuses on malaria, HIV and AIDS, and family planning/reproductive health.
C-Change works with USAID and the President's Malaria Initiative (PMI) to prevent and control malaria in several PMI target countries, including Ethiopia, Kenya, Mozambique, Sao Tome and Principe, as well as others.
On September 13, 2010, C-Change and MCHIP facilitated a narrated presentation of the work of two PMI grantees, Concern Universal and HealthPartners, via a webinar. Participants included Save the Children, USAID, CDC, IFPH, and others.
For more information, please visit: http://www.c-changeprogram.org/
2. QUOTE “ Today we have begun to write the final chapter in the history of malaria. We have raised hopes and expectations of our people-we must not let them down. We cannot afford to let them down.” HE. Olusegan Obasanjo, former President of Nigeria, Abuja Summit 2000.
3. GOAL: Reduce malaria associated mortality and morbidity by 50% (form 62% at baseline to 31% morbidity and form 900 – 450 mortality) by September 2012
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10. Interventions addressing BARRIERS MASS MEDIA: Branded campaign and messages, interactive radio, uniting all malaria initiatives ADVOCACY: At national and local level to raise attention to taking charge of malaria SOCIAL MOBILIZATION Empowering communities to take charge of malaria Marketing Malaria Prevention Communities
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12. Cycle for malaria campaigns lead by DC and Secretary for Health and road shows reach out to thousands of people with malaria messages
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18. Community campaigns on ITN use using drama and demonstrations is an effective means of message dissemination to illiterate communities which are over 70% of the population
