Paul Noble, the Chief Executive Officer, discusses how his company launched in 2013 and has provided over 250,000 customers loans between £1k to £5k over 12 to 24 months with APRs from 35.9% for those unable to get bank loans. He emphasizes the importance of providing a good customer experience not just during acquisition but also if customers fall behind on payments, and how data sharing can help lenders support each other and customers who may have borrowing from multiple lenders.