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Football	
  in	
  CHINA	
  




                      connecting solutions
2011	
  Chinese	
  Super	
  League	
  
                                                       Season from March to November




C	
  :	
  Champion	
  
Q	
  :	
  Qualified	
  for	
  Champions	
  League	
  
P	
  :	
  Relegated	
                                                                  connecting solutions
CSL	
  Audience	
  
•  CCTV5,	
  one	
  of	
  the	
  biggest	
  TV	
  
     channels	
  in	
  China,	
  is	
  broadcas?ng	
  
     3	
  matches	
  of	
  the	
  Chinese	
  Super	
  
     League	
  per	
  week.	
  The	
  results	
  in	
  
     terms	
  of	
  audience	
  are	
  very	
  good.	
  
	
  
•  Un?l	
  the	
  2010	
  season,	
  the	
  CSL	
  
     was	
  only	
  broadcast	
  on	
  Provincial	
  
     Channels.	
  Now,	
  the	
  League	
  has	
  a	
  
     huge	
  impact	
  on	
  the	
  country	
  as	
  it	
  
     is	
  covered	
  on	
  Provincial	
  and	
  
     Na?onal	
  Channels.	
  




                                                              connecting solutions
OFFER	
  1	
  
                                                                Official Marketing Partner of the Chinese Super League

     This	
  Partnership	
  would	
  include	
  :	
  
     	
  
     •  Official	
  Marke?ng	
  Partner	
  Title	
  of	
  CSL	
  
     •  LED	
  Time	
  in	
  every	
  stadium	
  of	
  the	
  League	
  (4	
  minutes	
  of	
  
          exposi?on	
  per	
  match)	
  
     •  LEC	
  Time	
  (the	
  biggest	
  one	
  of	
  the	
  Stadium	
  facade)	
  in	
  every	
  
          stadium	
  of	
  the	
  League	
  (30	
  seconds	
  of	
  exposi?on	
  per	
  match)	
  
     •  Your	
  logo	
  will	
  be	
  present	
  during	
  the	
  press	
  conferences,	
  in	
  
          magazines,	
  in	
  CSL	
  official	
  website,	
  etc.	
  
     •  CSL	
  Company	
  will	
  provide	
  from	
  30	
  to	
  50	
  ?ckets	
  for	
  clients	
  per	
  
          match	
  
     •  You	
  are	
  allowed	
  to	
  choose	
  one	
  city	
  to	
  make	
  an	
  event,	
  and	
  
          home	
  players	
  will	
  join	
  the	
  event.	
  

                                                           Sponsorship	
  Offer	
  
                                                                              	
  
                             (someAmes	
  possibility	
  of	
  deals	
  cash	
  +	
  products)	
  
                                                                                              	
  
     	
  
     	
  
     	
                                                   pcoZng@cci-­‐media.com	
  
     	
  
     	
  
     	
  
*	
  This	
  proposal	
  is	
  subject	
  to	
  availability	
  and	
  change	
  of	
  sales	
  policy	
  from	
  the	
  clubs.	
  VAT	
  not	
  included.   connecting solutions
OFFER	
  2	
  
                                                                                              Advertising Time in LED around Fields




      Every	
  Minute	
  of	
  LED	
  Exposi?on	
  for	
  the	
  whole	
  
                                     season	
  
 	
  (which	
  means	
  in	
  all	
  stadiums	
  for	
  all	
  the	
  games).
                                                                            	
  
                                                                         	
  
         AdverAsing	
  Offer	
  (per	
  minute	
  in	
  all	
  
                Chinese	
  stadiums)	
  :  	
  
                                                   pcoZng@cci-­‐media.com	
  




*	
  This	
  proposal	
  is	
  subject	
  to	
  availability	
  and	
  change	
  of	
  sales	
  policy	
  from	
  the	
  clubs.	
  VAT	
  not	
  included.   connecting solutions
SHANGHAI	
  SHENHUA	
  FC	
  
          Shanghai	
  :	
  More	
  than	
  23	
  million	
  inhabitants,	
  located	
  in	
  
          Eastern	
  China.	
  
          	
  
          Stadium	
  :	
  Hongkou	
  Football	
  Stadium	
  
          Capacity:	
  35,060	
  
          	
  
          Founded	
  in	
  1993,	
  it	
  is	
  one	
  of	
  the	
  first	
  Chinese	
  professional	
  
          clubs	
  and	
  the	
  most	
  successful	
  club	
  in	
  China	
  so	
  far.	
  
          A3	
  Champions	
  Cup	
  Winners	
  (1)	
  	
  
          League	
  ?tles	
  First	
  Division	
  A	
  Champions	
  (2)	
  	
  
          Cups	
  Chinese	
  FA	
  Cup	
  Winners	
  (1)	
  	
  
          Chinese	
  Super	
  Cup	
  Winners	
  (3)	
  	
  
          	
  
          Type	
  of	
  AdverAsing:	
  Electronic	
  LED	
  Board	
  all	
  over	
  the	
  
          field	
  
          Total	
  adverAsing	
  minutes	
  per	
  match:	
  1	
  minute	
  
          	
  
          Commercial	
  Offer:	
  18	
  matches	
  -­‐	
  	
  69	
  200	
  €	
  *	
  
                                                              pcoZng@cci-­‐media.com	
  




                                                                                                          connecting solutions
*	
  Costs	
  of	
  produc-on	
  are	
  not	
  included.
Your	
  personal	
  Contact	
  
	
  
Dr.	
  Patrick	
  CoZng	
  
CCI	
  MEDIA	
  	
  
A	
  Business	
  Unit	
  of	
  CCI	
  CoZng	
  Consul?ng	
  Ltd.	
  
Zurich	
  –	
  Fribourg	
  –	
  Madrid	
  –	
  London	
  	
  
	
  
	
  
pcoZng@cci-­‐media.com	
  /	
  pcoZng@cci-­‐media.ch	
  	
  
Direct:	
  +41	
  79	
  555	
  37	
  25	
  or	
  +41	
  43	
  541	
  40	
  00	
  
	
  
www.cci-­‐media.com	
  /	
  www.cci-­‐media.ch	
  
www.cci-­‐coZng.com	
  /	
  www.coZngconsul?ng.com	
  




                                                                                    connecting solutions

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Football sponsorship offers china

  • 1. Football  in  CHINA   connecting solutions
  • 2. 2011  Chinese  Super  League   Season from March to November C  :  Champion   Q  :  Qualified  for  Champions  League   P  :  Relegated   connecting solutions
  • 3. CSL  Audience   •  CCTV5,  one  of  the  biggest  TV   channels  in  China,  is  broadcas?ng   3  matches  of  the  Chinese  Super   League  per  week.  The  results  in   terms  of  audience  are  very  good.     •  Un?l  the  2010  season,  the  CSL   was  only  broadcast  on  Provincial   Channels.  Now,  the  League  has  a   huge  impact  on  the  country  as  it   is  covered  on  Provincial  and   Na?onal  Channels.   connecting solutions
  • 4. OFFER  1   Official Marketing Partner of the Chinese Super League This  Partnership  would  include  :     •  Official  Marke?ng  Partner  Title  of  CSL   •  LED  Time  in  every  stadium  of  the  League  (4  minutes  of   exposi?on  per  match)   •  LEC  Time  (the  biggest  one  of  the  Stadium  facade)  in  every   stadium  of  the  League  (30  seconds  of  exposi?on  per  match)   •  Your  logo  will  be  present  during  the  press  conferences,  in   magazines,  in  CSL  official  website,  etc.   •  CSL  Company  will  provide  from  30  to  50  ?ckets  for  clients  per   match   •  You  are  allowed  to  choose  one  city  to  make  an  event,  and   home  players  will  join  the  event.   Sponsorship  Offer     (someAmes  possibility  of  deals  cash  +  products)           pcoZng@cci-­‐media.com         *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 5. OFFER  2   Advertising Time in LED around Fields Every  Minute  of  LED  Exposi?on  for  the  whole   season    (which  means  in  all  stadiums  for  all  the  games).     AdverAsing  Offer  (per  minute  in  all   Chinese  stadiums)  :   pcoZng@cci-­‐media.com   *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 6. SHANGHAI  SHENHUA  FC   Shanghai  :  More  than  23  million  inhabitants,  located  in   Eastern  China.     Stadium  :  Hongkou  Football  Stadium   Capacity:  35,060     Founded  in  1993,  it  is  one  of  the  first  Chinese  professional   clubs  and  the  most  successful  club  in  China  so  far.   A3  Champions  Cup  Winners  (1)     League  ?tles  First  Division  A  Champions  (2)     Cups  Chinese  FA  Cup  Winners  (1)     Chinese  Super  Cup  Winners  (3)       Type  of  AdverAsing:  Electronic  LED  Board  all  over  the   field   Total  adverAsing  minutes  per  match:  1  minute     Commercial  Offer:  18  matches  -­‐    69  200  €  *   pcoZng@cci-­‐media.com   connecting solutions *  Costs  of  produc-on  are  not  included.
  • 7. Your  personal  Contact     Dr.  Patrick  CoZng   CCI  MEDIA     A  Business  Unit  of  CCI  CoZng  Consul?ng  Ltd.   Zurich  –  Fribourg  –  Madrid  –  London         pcoZng@cci-­‐media.com  /  pcoZng@cci-­‐media.ch     Direct:  +41  79  555  37  25  or  +41  43  541  40  00     www.cci-­‐media.com  /  www.cci-­‐media.ch   www.cci-­‐coZng.com  /  www.coZngconsul?ng.com   connecting solutions