Presents the concept of Advance Family Planning's SMART strategy to Advocacy and gaining Quick Wins in Family Planning. The SMART concept involves setting objectives that are Specific, Measurable, Attainable, Relevant, and Time-bound.

1. AFP SMART
A Guide to Quick Wins
 January 2016

2. Advocacy is not for cowards
 Advocacy can be long a and discouraging.
 The desperation for a sense of progress
often leads activists to label activities as
successes.
 There is need to identify Key “battles” that
have to be won in order to win the “war”
 These wins will give a sense of progress
towards the overall aim of an Advocacy
Strategy.

3. Putting it Together
3
Landscape
Assessment
SMART Objectives
Identification of
SMART objectives
needed to alter the
landscape to produce
effective quick wins
Quick Win
Achievement
Documentation &
Monitoring using the
Results Cascade &
Decision Tree
Evidence of Impact
Validating results
using evidence and
reviewing the
landscape for
change

4. Overview
 The 3 phases essential to ensuring
success
Phase 1
Build
Consensus
Phase 2
Focus Efforts
Phase 3
Achieve
Change

5.  Goal
 Long-term outcome to describe the overall
mission or purpose of a project, usually
supported by several objectives
 Objective
 Brief statement of intent describing the
specific outcome sought.
Definitions and Key Concepts

6. What is a Quick Win?
 The discrete, critical policy or funding
decision that must occur in the near
term to achieve a broader goal.
 A SMART objective increases the
likelihood of achieving a Quick Win
 Part of incremental change that leads
to impact
 A quick win must have a credible link
to the intended result to be effective
 It requires exploiting opportunities
for action that have the highest
potential for impact in the near
term
Government
establishes
separate
budget Line
for F.P. in
Health
Budget.

7. Types of Quick Wins
Funding
District budget for village and workplace family
planning interventions increases by 54% from
$190,000 to $293,000 by December 2016
Policy
National family planning guidelines are amended
to allow community-based distribution of
contraceptive injectables by mid-March 2016
Visibility
Government announces Family Planning 2020
(FP2020) commitment at the International
Conference on Family Planning on January 2016

8. The Secret to a Quick Win
Focus our energy and attention on
opportunities for action that have
the highest potential for impact in
the short term and
contribute to the long
term result.

9. Our Goal and Objectives
 What do we hope to achieve in the long term?
 What are the short-term SMART objectives of our
advocacy?
 What do we do first?
Long-term Goal
Placeholder
2 3
4 5 6
7 8 9

10. Step 2—Set SMART Objective
What are we trying to accomplish and what can we do now?
Specific
indicates what will be achieved and by
what means
Measurable
framed with quantitative or qualitative
descriptors
Attainable is within reach
Relevant
contributes to the overall goal of your
advocacy efforts
Time-bound sets a specific date for achievement
2 3
4 5 6
7 8 9

11. Think Incrementally - Many SMART Objectives
to Reach One Goal (Example 1)
Objective 1
Lusaka DMO
sets aside
adequate
finances for FP
commodities by
October 2016.
Objective 2
Chawama
Clinic assigns
officer to
monitor and
order FP
commodities by
October 2016.
Objective 3
Chawama
Clinic assigns
space to store
FP
commodities
by November
2016.
Objective 4
Chawama Clinic
signs MOU with
PPAZ to supply FP
commodities by
December 2016.
NOW
Chawama Clinic has no
FP commodities
GOAL
Chawama Clinic has a steady
supply of FP commodities
2 3
4 5 6
7 8 9

12. Using the commitments agreed upon, Set your
own Smart Objective
Objective 1 Objective 2 Objective 3 Objective 4
NOW
What’s the problem
GOAL
What is the Desired Picture
2 3
4 5 6
7 8 9