2. CROSSBORDER’S BACKGROUND
• Founded in 1996 in San Diego
• Crossborder Group Inc. (1996, US)
• Crossborder NS, S de RL de CV (2007, Mexico)
• Strategically located in Otay Mesa and with a
branch office in Tijuana.
• Leader in US-Mexico market research and
strategic consulting
• Highly regarded by regional groups and US media
for accurate, balanced perspectives on border and
bi-national issues.
4. CROSSBORDER COMUNICA SPECIALIZES IN:
• Strategic Communications & Public Relations (English)
• Website creation, design and management
• English and Spanish Media Outreach, especially utilizing Social
Media such as:
• Surveys and focus groups
• Border Promotional Services and Research
• We’ve delivered nearly 40,000 pieces of
marketing literature to border crossers.
• Marketing and Market-entry Assistance
5. SELECTED CORE PRACTICE AREAS
Marketing • Brand Messaging and Positioning
• Integrated Marketing
Communications • Category Creation
and PR • Press Releases
• Media Liasons
• Social Networking through Twitter, Facebook,
Bi-Lingual Social Linkedin
Media • Website Creation, Design, and Management
• Blogger Outreach and Integration
• Search Engine Strategies
At Border • On the Border Marketing Literature
Promotional Disbursement
Services & • Border Surveys and Field Research
• Regional Event Planning
Bi-National Event • Media Advisories
Planning
6. CROSSBORDER COMUNICA’S EXPERTISE
Primary Practice Areas
English Language Bi-Lingual Social
Communications Media
Expertise
Industrial and
Media Outreach
Regional
& PR
Marketing
At Border
Hands On Promotional
Bi-National Event
Approach: Planning
Services
7. THE CLIENT: TIJUANA INNOVADORA
Prominent Figures in
The Conference
a14 day conference
Business leaders assembled
a conference and expo in
Tijuana, with various
globally known keynote
speakers; and CEO’s from
various industries located
in the Baja California
mega-region.
The purpose: to display the
many facets of technology,
industry, and culture of
Tijuana to the world while
injecting an element of Speakers included Former Vice-
Civic Pride into Tijuana. President Al Gore (upper left), Carlos
Slim (upper right), Jimmy Wales & Biz
Stone (center), Astronaut Jose
Hernandez (left), Tetsuo “Ted” Agata,
Sr. Director for Toyota, Nobel Prize
Winner Dr. Mario Molina, and many
other Scientists, CEO’s, and Artists . . .
8. THE CLIENT: TIJUANA INNOVADORA (CONCLUSION)
The Challenge Crossborder Comunica’s Solution
T.I. needed complete Bi- Crossborder utilized social media to
lingual Media outreach to maintain coverage in English &
maintain interest for an Spanish. Live Twitter feeds for
international audience. keynote speakers were constant, and
shared onto Facebook.
Key facts about Tijuana
Facts about Tijuana were twittered
(“Did you know?”) were
in accordance with speaker themes.
needed to be researched &
presented to the Media, & WordPress blogs were created daily.
posted in Twitter/Facebook Crossborder coordinated with U.S.
feeds. journalists & scheduled key speaker
To facilitate participation interviews in order to promote the 14
and coverage by Int’l day civic event.
journalists, coordination of
logistics & agendas were
Result: T.I. conference was a huge
needed, including success! The Int’l media covered the
interviews with Event event and was given a positive and
Speakers, Tijuana Civic and refreshing view of Tijuana.
Business leaders. Meanwhile, it boosted civic pride
amongst the locals in Tijuana.
9. THE CLIENT: TIJUANA EDC
The Challenge Crossborder Comunica’s Solution
Crossborder created a new core
Renew market portfolio marketing piece called, “It’s Time
to stimulate investment for Tijuana” using testimonials,
in Tijuana. professional images and new
New information, facts, research data highlighting Tijuana.
messages and a new
look were researched Media Outreach has been continuous
and promoted. since 2009 with topic specific
informational sheets.
Make Tijuana known as
the “Gateway” to North Included marketing materials were
America. custom made for potential Chinese
investors.
12. THE CLIENT: BCM
The Challenge Crossborder Comunica’s Solution
Complete re-branding of 18 month re-branding effort
Vertek Int’l to BC included: corporate identity change,
Manufacturing. portfolio upgrades, integrated
marketing materials, brochures,
Production of new sales sheets & a 1-800 number.
marketing materials.
New website with direct form
New website, & submittals, and affiliated online
advertising to promote blogging website.
new image.
A focused media outreach and
Promotional campaign to aggessive advertising campaign.
raise awareness of their
services.
13. SAMPLE MEDIA TARGETS
We connect clients with the most powerful reporters
and producers in the industry….
National
Regional
Business
Television
14. FOR MORE INFORMATION:
www.CrossborderBusiness.com
1-888-4XBORDER or Answers@CrossborderBusiness.com
