CATA is exploiting decreasing information costs and the evolution of social networks to transition its business model. It is adding a fee-for-knowledge model to its existing fee-for-membership model in order to move customers away from passively belonging to CATA and toward gaining value through transactional knowledge sharing on CATA's social network. This new approach is paying off as major companies like BMW and governments are utilizing CATA's social network and knowledge-sharing services.

1. The Bedouin Network
Today individuals can work from any
information socket.
CATA is exploiting the evolution of
decreasing information costs
CATA is here

2. (network)
500-million people belong to social
networks
By 2011, one-half of online adults and
84% of online teens in the US will use
social networking.
Spending on social media and
conversational marketing will outpace
that of traditional marketing by 2012
One out of three uses social network
content to help make a buying decision

3. Social network leadership paying off
 CATA adding fee-for-knowledge model,
to fee-for-membership model
Moving customers away from the
passive act of belonging to CATA, to the
transactional act of gaining thru CATA
 Examples: BMW,
First Run, City of
Ottawa, Innovation Centre