HOW TO CONVERT YOUR "STARTUP" INTO "ESTABLISH BUSINESS" IN 3 MONTHS

1. STARTUP GUIDE
Schooling
Made us
Gentleman!
And the same we do
for your Startup
Business...
We Help Startups..... to Start

2. INDIA's No. 1 & Premium
Startup Consultancy
Company
5000+Subscribers, 4.8/5 Rating, 50+ Professionals
Start Like a Pro...With us

3. CONTENTS
THE BASICS
Startup Consulting Session1
Naming of Your Startup3
RAW JOURNEY
Logo & Slogan5
Protect Your Creativity6
Business Premises7
THE NEXT LEVEL
Marketing Plan11
Social Media Presense12
Networking13
Trust Building Certification9
Legal Structure of Business2
Web Presense4
Compliances14
Corporate profile10
Team Planning15
Funding16
Business Liecences8
CA Hemant Gupta
Founder & Director

4. 01WORKSHOP FOR STARTUP
ENTERPRENUER
"A STARTUP IS AN ORGANIZATION
FORMED TO SEARCH FOR A
REPEATABLE AND SCALABLE BUSINESS
MODEL"
MINIMUM VIABLE
PRODUCT
FIVE MANTRAS
80% Startups failed last year, which is a bleak statistic for
aspiring entrepreneurs. This consulting sessions is dedicated to
those who have just started, or would like to start a new business.
Your dream of becoming a successful entrepreneur can become a
reality, but it's going to take hard work. Start your path to success
by attending this consulting sessions and learning how to develop
and execute a winning startup module. Agenda is:
1. How to validate your business idea?
2. How to create prototypes business model of your idea?
3. How you choose the best legal structure of your startup?
4. How to create a magnetic web presence?
5. How to create creative logo and slogan for your startup?
6. How to protect your creative?
7. How to choose right banking partner?
8. How to choose consultant for compliances for your startup?
9. How to create good corporate profile?
10. How to create a good marketing plan?
11. How to create good social media presence of your startup?
12. How to create good business networking?
13. How to choose office space that suits to your audiences?
14. How to create performing team?
15. How to gain trust of your audiences in your business?
CUSTOMER
ACQUISITION PLAN
FIRST
SELL BEFORE YOU
BUILD
EVALUATE
CUSTOMER
ACQUISITION COST
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BIGGEST PAIN
HOW TO CONVERT YOUR "STARTUP" INTO "ESTABLISH
BUSINESS" IN 3 MONTHS

5. 02LEGAL STRUCTURE OF
YOUR STARTUP
"THE TYPE OF BUSINESS STRUCTURE YOU CHOOSE CAN HAVE AN
IMPACT ON MULTIPLE ASPECTS OF YOUR BUSINESS, INCLUDING THE
DEGREE OF CONTROL YOU HAVE, TAXES, POTENTIAL PERSONAL
LIABILITY, COMPLIANCES AND RELATED COSTS, ABILITY TO RAISE
FUNDS AND YOUR EXIT STRATEGY. HENCE, THIS IS A VERY IMPORTANT
CHOICE WHICH CAN BE CRITICAL TO THE LIFE AND SUCCESS OF YOUR
BUSINESS!"
PROPRIETORSHIP
LEGAL STRUCTURE TYPE
There is no clear-cut answer as to which legal structure is more suitable. That
would depend on what you want from your business, and how you want it.
Therefore, you have to ask yourself certain questions before you proceed with
comparing different legal structures:-
1. How much of funding will you need for the business, other than your own
investment? Can you arrange it privately, or would you need external
assistance?
2. What do you want your ownership share to be? If you are willing to share
the ownership and profits, how much of it and with whom? Your relatives and
acquaintances? Or complete outsiders?
3. How much control do you want to retain over your business decisions and
management?
4. Are you too focused on presenting a strong image to outsiders?
5. Are you okay with bearing higher tax, ongoing administration and
compliance costs and more paperwork for the sake of other benefits?
6. Do you plan to up your business scale significantly in coming years? How
much growth potential do you look forward to?
7. Will you also need significant amounts of outsider funding to carry out your
expansion plans?
8. Do you want the business to continue the way it is, in case something
unfortunate happens to you?
9. How much ease of transferability do you want?
PARTNERSHIP
ONE PERSON
COMPANY(OPC)
LIMITED LIABILITY
PARTNERSHIP(LLP)
Company Registration
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PRIVATE LIMITED
COMPANY

6. 03NAMING YOUR
STARTUP
"IN A COMPETITIVE ENVIRONMENT,
DISTINCTION & MEMORABILITY IS
EVERYTHING"
EASY TO
REMEMBER
NAMING PRO-TIPS
STATUTORY NAME
APPROVAL
Test 1 :- Whether the name is prohibited? Certain terms,
such as those indicating governmental association, are
either downright prohibited or allowed only after special
approvals.
Test 2 : Whether a Company with same name exists? This
would involve conducting a search on Ministry’s database
to ensure that your proposed name does not entirely
resemble that of an already existing company.
Test 3 : Whether the name is actually a ‘distinct name’?
Some additional principles may deem a name as non-
distinguishable, even if it does not completely resemble
another company’s name.
Test 4 : Whether a Trademark is registered with the
proposed name? This would involve conducting a search
on Trademark Department’s database to ensure that
there is no registered trademark with the same name in
concerned business class.
UNIQUE &
DISTINCTIVE
BRANDABLE
DESCRIPTIVE
OF YOUR
BUSINESS
Name Approval From MCA
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7. 04
WEB PRESENCE
"YOUR WEBSITE IS THE WINDOW OF
YOUR BUSINESS. KEEP IT FRESH, KEEP IT
EXCITING"
GIVES YOU
VISIBILITY
WEBSITE BENEFIT
All websites for startups should be:
1. Have a solid domain name. The competition for good
domain names is getting fierce, so be a little flexible, but
use good sense!
2. Responsive, agile, easy to use with well-constructed
pages.
3. Optimized for mobile visitors, as mobile browsing has
now surpassed desktop browsing.
4. Branded with your business logo, taglines and colors,
but not be excessively graphic either. A clean layout is
required for offering better visibility.
5. Informative, engaging and creative. Incorporate an
FAQ section into it.
6. Frequently updated with news, updates and
promotional offers.
7. Accurate; consumers will want accurate product
information and full details of your services, without
which they may take their business elsewhere.
8. Created with the business and target audience in mind.
Banks and nightclubs can never have similar looking
websites!
9. Encourage some curiosity and interest.
10. Be convincing. Including testimonials is
recommended.
11. Be secure.
ESTABLISHES
YOUR
CREDIBILITY
BOOSTS YOUR
SALES
STRENGTHENS
YOUR IMAGE
Landing Page Creation
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8. 05
LOGO & SLOGAN
"THINK YOUR TAGLINE AS THE BIGGEST
CLUE, IN THE SMALLEST AMOUNT OF WORDS,
INTO WHAT YOU DO & HOW PEOPLE CAN
BUY OR HIRE YOU"
BRAND
CREATION
IT HELPS IN Logo:
1. It must capture the essence of the business. You
cannot be a financing institution and have a glittery and
gaudy logo!
2. It has to be memorable and impactful.
3. The color scheme should be bold and eye-catching, but
not overwhelming or awkward. Strong but simple is the
key
4. Don’t use design tools that enable easy copying (eg.
Clip Art).
5.Analyze the logos of your competitors and decide how
you will differentiate yours from them.
6. Don’t be a blind trend follower. That defeats the
primary purpose of a logo: giving you an identity.
Slogan
1. Be reflective of your business mission/ give a tiny
glimpse of what you promise to deliver.
2. Be customer focused and attempt to evoke emotions.
3. Be short and simple, so that it is easily memorable. No
need to use complex and uncommon words that are likely
to require a reference to the dictionary!
4. Be distinct from others in the industry.
ESTABLISHES
YOUR IMAGE
BRAND
RECOGNITION
EASY TO
MEMORIZE
Logo Designing
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9. 06
PROTECT YOUR
CREATIVITY
"WE ARE STRONGLY BELIEVES THAT
INTELLECTUAL PROPERTY RIGHTS NEED TO
BE PROTECTED"
TRADEMARK
INTELLECTUAL
PROPERTY RIGHTS
Trademarks cover an image or word or distinctive mark
which individuals or businesses used to identify their
products to consumers. These can be used to protect
elements of your brand, from a brand name to a logo to a
tagline.
Copyrights protect the authors of original works – for
example a book, image, or musical piece. Copyright can
also include the right to adapt or modify the work,
distribute copies of the work, and display or perform the
work (if it’s a live art piece) in public. Pieces of IP that
should be protected by copyrights include books, articles,
white papers, and other original pieces of writing, as well
as art and music.
Patents are the exclusive rights granted to inventors of
new devices or processes. The inventors, through the
patents, have the sole right to manufacture or use those
devices or processes. Examples for using a patent might
include the development of unique software or a new
handheld device. Patents are valid when there’s a true
differentiating factor to the technology – an innovation –
and it prevents competitors from simply copying your
product.
SERVICE
MARK
COPYRIGHT
PATENT
Trademark Registration
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10. 07
BUSINESS PREMISES
"PICKING THE CORRECT OFFICE AREA AND
DESIGN IS EXTREMELY VITAL TO THE
ACHIEVEMENT OF YOUR BUSINESS"
ATTRACTING
TALENT
IT HELPS IN
When Vishal Gaba launched Movified, a social engagement
platform for movies, he initially chose to work from home.
However, as the team expanded, the need for office space
became apparent. Since he didn’t want to spend time on
setting up an office from scratch, he thought of hiring a co-
working space.
“It’s necessary for the team to brainstorm together as it
yields better ideas. I believe that working from a co-working
space is not just a fad but necessity of startups. Firstly, a co-
working space gives an office area without making a large
dent in your pocket. Secondly, you are flocked by techies,
startups, and entrepreneurs; and their help is readily
available there. Thirdly is networking with these available
talents."
Research shows that startups who work in a co-working
space are four times more likely to succeed than those who
don’t. Working in these spaces ensures one will always be
surrounded by like-minded, talented individuals and teams
which can really benefit you in the short and long term.
CLIENT
MEETINGS
TEAM-
BUILDING
INVESTORS
Virtual Office
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CO-WORKING SPACES OR
VIRTUAL OFFICES

11. 08
BUSINESS LICENCES &
TAX REGISTRATION
"TAXATION IS THE PRICE WHICH CIVILIZED
COMMUNITIES PAY FOR THE OPPORTUNITY OF
REMAINING CIVILIZED & PRIMARILY BUSINESS HAS
TO COLLECT THE TAXES"
APEEDA
Tax Structure in India.
Question 1 : What are you doing in Business?
Ans. : Selling the Goods.
Tax : PAY SALES TAX!
Question 2 : From where are you getting Goods?
Ans. : From other State/Abroad
Tax : PAY CENTRAL SALES TAX, CUSTOM DUTY & OCTROI
Question 3 : What are you getting in Selling Goods?
Ans. : Profit.
Tax : PAY INCOME TAX!
Question 5: How do you distribute profit ?
Ans : By way of dividend
Tax : PAY DIVIDEND DISTRIBUTION TAX
Question 6 : Where you Manufacturing the Goods?
Ans. : Factory...
Tax : PAY EXCISE DUTY!
Question 7 : Where are you taking your client for Lunch &
Dinner?
Ans. : Hotel
Tax : PAY FOOD & ENTERTAINMENT TAX
Question 8 : Have you taken or given any Services?
Ans. : Yes
Tax : PAY SERVICE TAX
Question 9 : Have you purchased House?
Ans. : Yes
Tax : PAY STAMP DUTY & REGISTRATION FEE
Question 10.: Any Additional Tax?
Ans. : Yes
Tax : PAY EDUCATIONAL, ADDITIONAL EDUCATIONAL &
SURCHARGE ON ALL THE CENTRAL GOVT.'s TAX
Question 11: Delayed any time Paying Any Tax?
Ans. : Yes
Tax : PAY INTEREST & PENALTY
Question 12: Having Employees?
Ans. : Yes
Tax : PAY PF , ESI & TDS
Question 13: Dealing in Cash?
Ans. : Yes
Tax : PAY CASH HANDLING CHARGES
FSSAI
NBFC-RBI
GOODS &
SERVICE TAX
LABOUR
WELFARE
IMPORT
EXPORT CODE
DOT LIECENCE
Service Tax Registration
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80G-12AA
FCRA
PF/ESI

12. 09
TRUST BUILDING
CERTIFICATION
"APPROXIMATELY 90 PERCENT OF NEW PRODUCTS FAIL AND
IF A STARTUP CAN’T GAIN AT LEAST A PORTION OF THE
CREDIBILITY THAT AN ESTABLISHED COMPANY HAS, IT
COULD EASILY FIND ITSELF AMONG THAT SAD MAJORITY"
ISO
CERTIFICATION
Think about the startup entrepreneur who is trying to
convince a team of stakeholders and investors to pursue a
new and innovative idea without a proven concept. Or the
entrepreneur who runs into production problems and needs
his business partners to extend credit for a few days, weeks
or even months.
Sure, there are many great characteristics that can be
attributed to successfully maneuvering these situations, but
having the credibility will help the entrepreneur to encash
instantly.
Basically all startups are born from a person or group of
people and an idea. Young organizations require customers
and it can only be attracted if credibility is gained at the
nascent stage.
CREDIT RATING
REVIEWS
FROM
CUSTOMERS
OR CLIENTS
ISO Certification
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BUSINESS = TRUST
THE TWO SIDES OF A COIN
HOW TO GAIN TRUST

13. 10
CORPORATE PROFILE
"CORPORATE PROFILE IS A
SOUL OF YOUR COMPANY SO
KEEP IT PURE."
COMPANY
PROFILE
TYPE OF PROFILE The word “profile” itself means a face, a portrait, a
description or we can say a story! A profile explains the
entire story hidden behind pictures, representations and
brief descriptions. It is the face of something which gives
the small idea of bigger plans.
That is why, each corporate also needs its profile. A torch
that can throw light on its vision and mission is what a
corporate profile means. No matter if your business is small
or large, long term or short term, your idea always needs to
be recognized and corporate profile gives you this
recognition.
As we make individual profiles on various social sites, show
our interests and achievements, likewise a business also
needs to have its profile that can show its objectives, its
activities, its values and its interests. A corporate profile is
a collection of all this information, organised in a way so
that you can be empowered to get more value from this data.
Your corporate profile builds an image on viewer’s mind and
provides answer to hundreds of queries already. It is an
attractive way to pull customers towards your business,
bend people towards your idea, create the goodwill,
increase the credibility, grow with your values and
ultimately achieve your vision and mission.
PRODUCT
LEAFLET
VIDEO
PROFILE
Corporate Profile Writing
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14. 11
MARKETING PLAN
"“LISTEN TO YOUR CUSTOMERS, NOT
YOUR COMPETITORS BECAUSE THE AIM
OF MARKETING IS TO KNOW AND
UNDERSTAND THE CUSTOMER."
PRODUCT
THE FOUR "P"
The marketing plan includes information such as the product
or service offered, pricing, target market, competitors,
marketing budget and promotional mix
Marketing is as important as the product or service you
provide. Without marketing, consumers and clients can't
find out. If you can't be found, you don't make money.
A marketing plan is a tool you need to use daily to help you
reach your market and your profit goals. As you make your
marketing plan, focus on what you need to understand and
reach your market
Like a business plan, a marketing plan is a living, breathing
document. Analyzing your results and changing your
marketing strategies is an important task in keeping your
marketing plan up to date and having it fulfill it's purpose in
helping reach your business goals. Many factors can impact
your marketing results and choices including market
conditions, demand for your product or service, pricing
issues, and new marketing methods (i.e. a new social media
platform). It's important you keep aware of all of this and
adjust your marketing plan accordingly.
PRICE
PLACE
PROMOTION
Corporate Profile Writing
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CUSTOMER ACQUISITION PLAN
FIRST NOT BUSINESS PLAN

15. 12
SOCIAL MEDIA
PRESENCE
"IF YOU DON'T HAVE A SOCIAL MEDIA
PRESENCE, YOUR COMPANY IS AT A
COMPETITIVE DISADVANTAGE."
FACEBOOK
No matter what you sell and who you sell it to, using social media
as a marketing tool can help you grow your brand and pad your
wallet. Lacking social profiles on platforms such as Facebook,
Twitter, Instagram, LinkedIn, and Pinterest would be a strategic
miss for those companies looking to reach greater exposure in
the digital market. Handling a strong social media presence is an
efficient way to build your company’s reputation and showcase
your business. By regularly updating your prospects on all the
brand and social happenings, they subconsciously start to view
your company as an authority. From a marketing perspective, it
delivers the best chances for brands to create a massive
community of loyal and active customers. It delivers instant
information in the digital marketplace, thus giving businesses
the ability to advertise their products, going beyond distance.
Social media marketing is one of the most affordable ways to
brand your business. Promoting your products on social media
platforms will increase your return on investment (ROI). With a
strong social media strategy you can achieve business miracles in
the market.
LINKEDIN
YOU TUBE
PININTEREST
One Social Media Palteform
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A CREATIVE IDEA PLUS A FRESH NETWORK IS
THE BEST WAY TO GO FROM ZERO TO
MILLIONS
POPULAR PLATEFORMS

16. 13
NETWORKING
"THE RICHEST PEOPLE IN THE WORLD
LOOK FOR AND BUILD NETWORK,
EVERYONE ELSE LOOKS FOR WORK."
OPERATIONAL
NETWORKS
TYPE OF NETWORK
Business Networking is a skill and a low cost method of
marketing that is used to build new business contacts
through connecting with other like minded individuals.A
business network of contacts is both a route to market for
you, and a marketing method.
1. Generation of referrals/Increased business:-This is
probably the most obvious benefit and the reason most
business owners decide to participate in networking
activities and join networking groups.
2.Opportunities:-With a motivated group of business owners
comes an abundance of opportunities! There are always lots
of opportunities that come from networking and in fact this
is where the benefits of business networking are huge!
3.Connections:-Business networking can benefit your
business in so many ways “
4.Advice:-Having like-minded business owners to talk to
also gives you the opportunity to get advice from them on
all sorts of things related to your business or even your
personal life and obtaining that important work-life
balance.
PERSONAL
NETWORKS
STRATEGIC
NETWORKS
Helping in Networking
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IT’S NOT WHAT YOU KNOW,
BUT WHO YOU KNOW”

17. 14
COMPLIANCES
"IT TAKES LESS TIME TO DO
THINGS RIGHT THAN TO EXPLAIN
WHY YOU DID IT WRONG."
INCOME TAX
With demands for improved Credibility and increased
transparency, there has never been a better time to embed
compliance into a company’s culture. Viewed broadly,
increasingly strict compliance requirements are part of an
array of steadily growing business. Companies need to
recognize that compliance requirements can be used
strategically. Because compliance affects every part of a
company. Although Private Limited Company is the most
popular form of starting a business, there are various
compliances which are required to be followed once your
business is incorporated. Managing the day to day
operations of your business along with complying the
corporate laws can be little taxing for any entrepreneur.
Hence, it is essential to take help of a professional and also
understand such legal requirements to ensure timely
fulfillment of compliances, without any levy of interest or
penalty.
GST
LABOUR LAW
ROC & MCA
Proprietorship Compliances
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TDS
PF/ESI
MAINTENANCE
OF BOOKS &
REGISTERES
SAFETY BEGINS WITH
COMPLIANCE

18. 15
TEAM BUILDING
"YOU DON’T BUILD A BUSINESS.YOU
BUILD PEOPLE, AND THEN PEOPLE
BUILD YOUR BUSINESS."
HIRING
HOW
The combination of a great idea, a solid business model, and
high financial resources are not enough to achieve success.
Hiring the right team is therefore extremely important for
any start up business, since it is the team that plays a vital
role in understanding and executing the founder's vision.
The thought process is of founder however converting the
idea into reality is entirely on the shoulders of good team
members.A successful startup in one sentence is simple:
Great people build great products, get great customers and
eventually will build a great company. As simple as it
sounds, doing it right is incredibly difficult. You will face a
lot of challenges in the early days of your start up and the
more successful you are, the bigger your team gets, the
harder it gets to keep your team members aligned and your
start up on track. The one thing that you should keep in
mind is that at the end of the day, everything, good or bad is
caused by the people in your team.
FIRING
ORIENTATION
TRAINING
Talent Hunt
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INVESTORS INVEST IN PEOPLE,
NOT IDEAS
CORDINATION

19. 16
FUNDING
"WITHOUT THE FUNDS TO PAY
FOR YOUR STARTUP, IT WILL
REMAIN JUST A GOOD IDEA."
ANGEL
INVESTMENT
When would you require funding depends largely on the nature
and type of the business. But once you have realized the need
for fund raising, below are some of the different sources of
finance available for Indian business:
1. Self-funding, also known as bootstrapping, is an effective
way of startup financing, specially when you are just starting
your business.
2. Crowdfunding is one of the newer ways of funding a business.
It’s like taking a loan, pre-order, contribution or investments
from more than one person at the same time by mentioning the
goals of his business, plans for making a profit, how much
funding he needs and for what reasons, etc
3. Get angel Investment-Angel investors have helped to start
up many prominent companies, including Google, Yahoo and
Alibaba. Angel investors are individuals with surplus cash and a
keen interest to invest in upcoming businesses.
4. Get Venture Capital-Venture capitals are professionally
managed funds who invest in companies that have huge
potential. Venture capital investment may be appropriate for
small businesses that are already generating revenues.
5. Raise money through bank loans, bank provides two kinds of
financing for businesses. One is working capital loan, is the
loan required to run one complete cycle of revenue generating
and other is funding which would involve the usual process of
sharing the business plan and the valuation details, along with
the project report, based on which the loan is sanctioned.
6. Get business loan from Microfinance Providers -
Microfinance is basically access of financial services to those
who would not have access to conventional banking services. It
is increasingly becoming popular for those whose requirements
are limited and credit ratings not favoured by bank.
7. Non Banking Financial Corporations (NBFCs) are
corporations that provide Banking services without meeting
legal requirement/definition of a bank
8. Govt Programs that Offer Startup Capital: Government
backed ‘Pradhan Mantri Micro Units Development and
Refinance Agency Limited (MUDRA)‘ starts with an initial
corpus of Rs. 20,000 crore to extend benefits to around 10
lakhs SMEs. You are supposed to submit your business plan and
once approved, the loan gets sanctioned. You get a MUDRA
Card, which is like a credit card, which you can use to purchase
raw materials, other expenses etc. Shishu, Kishor and Tarun are
three categories of loans available under the promising scheme.
VENTURE
CAPITAL
BANK LOAN
MUDRA LOAN
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CROWDFUNDING
BOOTSTRAPPING
MICROFINANCE
PROVIDERS
NBFC

20. NEUSOURCE STARTUP MINDS INDIA LIMITED
Corporate Office:
A - 96, Shankar Garden, Opp. Vikaspuri P.S., Vikaspuri,
New Delhi -110018 (India)
Ph. +91-11-46061463 ; +91-9540003546
E mail: info@neusourcestrartupminds.com;
Website: www.neusourcestartupminds.com
NEVER START A
BUSINESS
JUST TO MAKE MONEY
START A BUSINESS TO
MAKE A DIFFERENCE