Mais conteúdo relacionado Semelhante a Cradle to Cradle Principles & Area Development (20) Cradle to Cradle Principles & Area Development1. Cradle to Cradle Chair for Innovation and Quality
Cradle to Cradle®
Principles & Area Development
Diana den Held
@ RSM SEMINAR
C2C Practical Applications in Area
Development
29 October, 2012
© 2009 - 2012 Diana den Held - Gevleugelde Woorden
2. Cradle to Cradle® Chair Team
Chair holder
Prof. dr. Michael Braungart
Katja Hansen Marleen Lodder Douglas Mulhall
© 2012 Diana den Held - Gevleugelde Woorden
3. Diana den Held
Strategist - Gevleugelde Woorden
Advisor for prof. dr. Michael Braungart since 2008
Implementation Cradle to Cradle®
Senior Researcher Cradle to Cradle Chair for Innovation and Quality
RSM - Department of Decision and Information Sciences
Book "Inspired by Cradle to Cradle; C2C practice in education"
© 2012 Diana den Held - Gevleugelde Woorden
4. This book was financed by the Dutch government
“LvDO” is financed by the
Ministry of Housing, Spatial Planning and the Environment;
Ministry of Foreign Affairs/Development Co-operation;
Ministry of Agriculture, Nature and Food Quality;
Ministry of Economic Affairs and Energy;
Ministry of General Affairs;
Ministry of Transport, Public Works and Water Management;
Ministry of Education, Culture and Science;
and by all the provinces.
The District Water Boards are also involved in the program.
Hiteq is financed by the
Ministry of Education, Culture and Science.
© 2012 Diana den Held - Gevleugelde Woorden
5. Due to recent developments,
I’m changing the main topic of my speech
C2C Principles and Area Development
© 2012 Diana den Held - Gevleugelde Woorden
6. All my (earlier) presentations can be found on
Slideshare
http://www.slideshare.net/gevleugeld
© 2012 Diana den Held - Gevleugelde Woorden
7. Cradle to Cradle basic DESIGN principles
1. Waste equals Food
(Nutrients are Nutrients)
2. Renewably sourced energy
3. Actively support diversity
© 2012 Diana den Held - Gevleugelde Woorden
8. Waste equals Food
Picture: Cow on Waste, Dhaka, Brunopress Picture: Designboom, Joeke
Beenhakker + Breg Hanssen
© 2012 Diana den Held - Gevleugelde Woorden
9. Quality problem:
people start calling every re-use of about anything C2C
This is becoming a Crap in – Crap out principle
© 2012 Diana den Held - Gevleugelde Woorden
11. Tool: ABC-X - Human Health Criteria
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Source: EPEA, C2C certification criteria 2.1.1
© 2012 Diana den Held - Gevleugelde Woorden
12. Tool: ABC-X - Environmental Health Criteria
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Source: EPEA, C2C certification criteria 2.1.1
© 2012 Diana den Held - Gevleugelde Woorden
13. Tool: ABC-X
OPTIMAL
OPTIMIZING
TOLERABLE
NOT ACCEPTABLE
NOT CHARACTERIZED
Source: EPEA
© 2012 Diana den Held - Gevleugelde Woorden
15. Design Principles Business Case: Steelcase
In 2006 launched the first
C2C product ever:
the Think Chair.
Several design awards.
In 2009 sales had increased
with 20%
= $ 500 Million.
(Publicly mentioned by Serena Borghero in 2009 in Sweden.)
© 2012 Diana den Held - Gevleugelde Woorden
16. There’s more to it, than the 3 C2C basic design principles
© 2012 Diana den Held - Gevleugelde Woorden
17. C2C organizational Charter – Guiding Principles
The organization will:
Make sure technical and biological nutrients become safely
reusable nutrients.
Measurably use renewable energy for its products and processes
via KPI‟s. Examples of renewable energy include solar thermal,
ground based and air-based heat exchange, wind, biomass, hydro
and, photovoltaic.
Actively and measurably support biodiversity according to well-
established biological tools for measuring species diversity.
Have clear intention to purchase or lease all products and services
used in the organization (amongst others: office supplies,
equipment and maintenance) according C2C criteria.
(Charter is signed by a.o. van Houtum, Mosa and Desso.)
© 2012 Diana den Held - Gevleugelde Woorden
19. The Hannover Principles (written in 1992)
Source: Michael Braungart
© 2012 Diana den Held - Gevleugelde Woorden
20. Floriade Venlo Principles (written in 2007)
Our mission is to use our Cradle to
Cradle framework as an engine for
innovation
Our Cradle to Cradle framework
means:
We are native to our place
Our waste = food
Sun is our income
Our air, soil, and water are healthy
We design enjoyment for al
generations
Our goal is a delightfully diverse,
safe, healthy and just world, with
clean air, water, soil, and power –
economically, equitably,
Source: Michael Braungart
ecologically and elegantly enjoyed.
© 2012 Diana den Held - Gevleugelde Woorden
21. The Almere Principles (written in 2008)
1. Cultivate diversity
2. Connect place and context
3. Combine city and nature
4. Anticipate change
5. Continue innovation
6. Design healthy systems
7. Empower people to make the city
Source: Michael Braungart
© 2012 Diana den Held - Gevleugelde Woorden
22. Different Area’s require different Principles
Venlo Carnaval Picture: Pieter Herngreen Defqon Festival Almere
© 2012 Diana den Held - Gevleugelde Woorden
24. Mumbai
© 2012 Diana den Held - Gevleugelde Woorden
25. Jakarta
© 2012 Diana den Held - Gevleugelde Woorden
27. How to get to context specific Principles?
© 2012 Diana den Held - Gevleugelde Woorden
28. Economy – Equity – Ecology Triple Top Line
100
80
60
Economy
Equity
40
Ecology
20
0
"current" C2C
-20
© 2012 Diana den Held - Gevleugelde Woorden
30. Open for discussion: Steps C2C area development
State ambitions, including a time frame (like: 2020)
– based on the Triple Top Line
↓
Define and publish Context Specific C2C Principles
– incorporating the 3 basic C2C Design principles
↓
Define measurable goals
↓
Develop and publish roadmap and sub-roadmaps
↓
You & your partners know exactly which steps you want to take tomorrow
to reach your C2C ambitions
© 2012 Diana den Held - Gevleugelde Woorden
31. Contact
Diana den Held
Academic Chair „Cradle to Cradle for Innovation and Quality‟
Rotterdam School of Management - Erasmus University
Decision and information Sciences
Burgemeester Oudlaan 50
T Building, Room 9-44
3062 PA Rotterdam, The Netherlands
Tel: +31 10 408 2277
dheld@rsm.nl
held@braungart.com
© 2012 Diana den Held - Gevleugelde Woorden