Ever tried to quantify your creative operations and attribute value to the content you produce? Or display the business impact of your marketing-produced efforts in an executive summary? Yeah...it can be painful. Adding an analytics layer to your digital asset management breaks through that blind spot to offer marketers and creative leaders full transparency into the performance of their assets.

1. Measure the performance
of your content with some
DAM analytics
Learn how to become data-driven by
asking the right questions

2. 1. Understand why you should
become data-driven
2. Learn what questions DAM
analytics can answer for you no
matter what department you work
in

3. What are the common challenges
with business intelligence?

4. Measure the performance of your content with some DAM analytics
Common challenges with BI (Business
Intelligence)
• Too much time & effort to address analytical requests from
business units
• Difficult to translate vague business requests into clear analytical
answers
• Speed the time to respond to new analytics requests
• 63% of organizations still use spreadsheets for more than half of
their decisions*
• 70% of data does not get transformed into ROI*
* Systems of Insight: Next Generation Business Intelligence. Boris
Evelson, Principal Analyst of Forrester

5. How can my organization get better
at analyzing data?

6. Measure the performance of your content with some DAM analytics
You need the right analytics platform
• Access to all your data
• Easy to use & designed for business users
• Everything you need should be in one place
• Drill into your custom business logic
• Adapt to different people, different data
• Fast, intuitive

7. The quicker you get insights to your
questions, the more questions you
ask, the more data-driven you
become

8. 53.3% of organizations have the data
they need, but they don’t know what
to make of it

9. “Data-driven organizations
experience a 27% year-on-year
increase in revenue, compared to 7%
for other organizations.”
- The Executive’s Guide to Effective Analytics

10. Using DAM analytics when you work
in marketing operations…

11. Measure the performance of your content with some DAM analytics
Using DAM analytics in marketing ops
• Is the ROI of the DAM tool there?
• Can other tools be deaccessioned?
• Are workflows optimized?
• Do we have the data we need to understand content performance
and tool ROI?

12. Using DAM analytics when you work
as a brand manager or content
strategist...

13. Measure the performance of your content with some DAM analytics
Using DAM analytics in brand
management and content strategy
• Are there topic gaps in our DAM library?
• Do people utilize our brand style guide?
• Does the company go to Google for our logo or do they go to our
DAM library?

14. Using DAM analytics when you work
as a designer or creative...

15. Measure the performance of your content with some DAM analytics
Using DAM analytics in design and
creative services
• What are all the creative workflow approvals we have open right
now?
• What’s the status of each job?
• How many approvals did we complete last quarter compared to
this quarter? Or year over year?

16. Using DAM analytics when you work
as a content manager or DAM
manager...

17. Measure the performance of your content with some DAM analytics
Using DAM analytics in content services
• Are people using the DAM platform?
• Are we continually ingesting newly created content into our DAM
library?
• Are we adding more users and teams over time?
• Can people find what they are looking for?

18. Learn what DAM analytics can do
for your organization today