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Measure the performance of your content with business intelligence and digital asset management analytics

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Ever tried to quantify your creative operations and attribute value to the content you produce? Or display the business impact of your marketing-produced efforts in an executive summary? Yeah...it can be painful. Adding an analytics layer to your digital asset management breaks through that blind spot to offer marketers and creative leaders full transparency into the performance of their assets.

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Measure the performance of your content with business intelligence and digital asset management analytics

  1. 1. Measure the performance of your content with some DAM analytics Learn how to become data-driven by asking the right questions
  2. 2. 1. Understand why you should become data-driven 2. Learn what questions DAM analytics can answer for you no matter what department you work in
  3. 3. What are the common challenges with business intelligence?
  4. 4. Measure the performance of your content with some DAM analytics Common challenges with BI (Business Intelligence) • Too much time & effort to address analytical requests from business units • Difficult to translate vague business requests into clear analytical answers • Speed the time to respond to new analytics requests • 63% of organizations still use spreadsheets for more than half of their decisions* • 70% of data does not get transformed into ROI* * Systems of Insight: Next Generation Business Intelligence. Boris Evelson, Principal Analyst of Forrester
  5. 5. How can my organization get better at analyzing data?
  6. 6. Measure the performance of your content with some DAM analytics You need the right analytics platform • Access to all your data • Easy to use & designed for business users • Everything you need should be in one place • Drill into your custom business logic • Adapt to different people, different data • Fast, intuitive
  7. 7. The quicker you get insights to your questions, the more questions you ask, the more data-driven you become
  8. 8. 53.3% of organizations have the data they need, but they don’t know what to make of it
  9. 9. “Data-driven organizations experience a 27% year-on-year increase in revenue, compared to 7% for other organizations.” - The Executive’s Guide to Effective Analytics
  10. 10. Using DAM analytics when you work in marketing operations…
  11. 11. Measure the performance of your content with some DAM analytics Using DAM analytics in marketing ops • Is the ROI of the DAM tool there? • Can other tools be deaccessioned? • Are workflows optimized? • Do we have the data we need to understand content performance and tool ROI?
  12. 12. Using DAM analytics when you work as a brand manager or content strategist...
  13. 13. Measure the performance of your content with some DAM analytics Using DAM analytics in brand management and content strategy • Are there topic gaps in our DAM library? • Do people utilize our brand style guide? • Does the company go to Google for our logo or do they go to our DAM library?
  14. 14. Using DAM analytics when you work as a designer or creative...
  15. 15. Measure the performance of your content with some DAM analytics Using DAM analytics in design and creative services • What are all the creative workflow approvals we have open right now? • What’s the status of each job? • How many approvals did we complete last quarter compared to this quarter? Or year over year?
  16. 16. Using DAM analytics when you work as a content manager or DAM manager...
  17. 17. Measure the performance of your content with some DAM analytics Using DAM analytics in content services • Are people using the DAM platform? • Are we continually ingesting newly created content into our DAM library? • Are we adding more users and teams over time? • Can people find what they are looking for?
  18. 18. Learn what DAM analytics can do for your organization today

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