TransAmerica Life - Social Media Workshop

Getting Started
with Social Media

Chris Burdge  250.508.7761 www.bwest.ca

Credentials

 Online marketing since 1994
 McCann Erikson, Publicis, Cove-Ito (Japan)
 Fortune 500 brands: Nestle, HP, Coca-Cola
 Founded bWEST – July 2009
 Co-founded Social Media Camp 2010


Social ~ the interaction of organisms with
other organisms (people) to their collective co-
existence.

Media ~ tools used to deliver,
share & store information or data.


social networks

Social Networks You Know Online Social Networks
 Religious  Facebook
 Charity  Linkedin
 Chamber of Commerce  Twitter
 Networking Group  Pinterest
 Sports Teams  YouTube
 Book Club  Google+


Social Media Strategic Planning

1. Objectives
2. Strategy
3. Tactics
4. Measurement


Objectives

 Increase website traffic
 Generate awareness
 Build “social capital”
 …


Social Media ROI


Social Media Strategy

Content
Engagement
Management
Measurement


1. Content

− Plan compelling, valuable content
− Copy, images, video
− Follow category, customers,
prospects
− Create 5 blog “themes”


Five Themes

1. Financial planning
2. Insurance
3. Life events
4. Guest bloggers
5. Value added


2. Engagement

− Determine tools (Blog, Facebook,
Twitter, YouTube)
− Start slow, get comfortable
− Network building
− Engage … be “social”


Maximizing


Top 4 reasons to use Linkedin

1. Manage your professional identity
2. Demonstrate expertise
3. Networking / Connections
4. New business opportunities


Average user has 63 connections

What’s good…

 Little to no SPAM
 Easy to use
 Low commitment
 Manage privacy


What can you do…

1. Cr t aPr e
eae ofil
2. A Connect
dd ions
3. G /G e R
et iv ecommendaions
t
4. Goups – connect&enga
r ge


What can you do…

2. Recommendaions: giv &r e
t e eceiv
3. A er buil yourr
nsw s: d ep
4. A bl sl
pps: og, ideshae…
r


Twitter
Amicr bl
o- oggingser ice al inguser t send &r d “t eet w ae
v low so ea w s” hich r
t - sed post ofup t 140 characters in l h.
extba s o engt


What to tweet…

 Abl post/ev
og ent
 T /T 10L s. Peopl l e l s
ips op ist e ov ist
 A aquest /getfeedba
sk ion ck
 R w somet int est /useful
et eet hing er ing
 Commenton at eet
w
 @r yt at eet/quest
epl o w ion


What NOT to tweet…
 W tyou ha forbr kfa , unl it was t y awesome…
ha d ea st ess rul
(include pic)
 W tyourca ha forbr kfa , ora hingel a yourca…
ha t d ea st nyt se bout t

A aw ys r
nd l a emember t Int netnev for s,
, he er er get
and that’s a long time…


Tweet Rule

10 : 1
Value-add : Marketing


The 90 Day Challenge
Commit to doing the following for 90 days:

– Tweet every day at least 3 times, more if you’d like
– Talk about what you are passionate about
– Find people to follow in various areas; business,
hobbies, sports, passions
– Create at least 2 lists e.g. business related, hobby
related
– Retweet people who’s tweets you enjoy


The 90 Day Challenge
– Say something funny – show your sense of humor
– @reply at least once a day with either a comment
or question
– Post a few pictures to Twitter using Twitpic or
Hootsuite (or other)
– Use a few hashtags e.g. #insurance #yyj or
others related to your business
– Get to know Tweeps “IRL” by attending an event
e.g. a tweet-up


The average CND Facebook
user has 190 friends


The average CND Facebook user has
190 friends

218 (comments) X
190 (friends) =
41,420 impressions

SM Strategy Breakdown

– Management (tools & systems)
− Identify resources
− Hootsuite
− Create a System
− Work it…


SM Strategy Breakdown

1. Measurement & Monitoring
− Google analytics
− Hootsuite
− Facebook


things
you ca do
n
today


1. Listen for…

 Who’s talking about you, your organization,
events in your area
 What are they saying
 Look for opportunities to engage
 Provide customer service


2. Start a blog

 Simple & cheap
 Search engines love blogs
 Encourages repeat visits
 Foundation / hub


3. Try Something New

 Facebook contest
 YouTube account
 Foursquare promo
 Google Adwords

video ideas

 Slide Shows
 Interviews
 How-to videos
 Reviews
 Video blogs
 Commercials


social media mantras

2. Listen, listen, listen
3. Content is king…
4. Engage, engage, engage
5. Always add value
6. Answer the phone
7. Test, track & tweak
8. Overnight success, takes time…

Questions?

http://www.bwest.ca

@b_west

BwestInteractive

250.508.7761


special offer

Limited number of tickets for
Social Media Camp, June 8-9

“Early Bird” price $249 (reg.$495)

www.SocialMediaCamp.ca


TransAmerica Life - Social Media Workshop

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