Pemberton Holmes - June 1

Social Media
for REALTOR®s

Chris Burdge  250.508.7761 www.bwest.ca

Credentials

 Online marketing since 1994
 McCann Erikson, Publicis, Cove-Ito (Japan)
 Fortune 500 brands: Nestle, HP, Coca-Cola
 Founded bWEST – July 2009
 Co-founded Social Media Camp – 2010

Social ~ the characteristic of living organisms.
It refers to the interaction of organisms with
other organisms (people) and to their collective co-
existence.

Media ~ tools used to deliver,
share & store information or data.


social networks

Social Networks You Know Online Social Networks
 Charity  Facebook
 Religions  Linkedin
 Chamber of Commerce  Twitter
 Toast Masters  YouTube
 Sports Teams  Pinterest
 IPEN  Google+


Social Media Strategic Planning

1. Objectives
2. Strategy
3. Tactics
4. Measurement


Objectives

 Increase website traffic
 Generate awareness
 Build “social capital”
 Generate leads


Social Media ROI


Social Media Strategy

Content
Engagement
Management
Measurement


1. Content

− Plan compelling, valuable content
− Copy, images, video
− Follow category, partners,
customers, prospects
− Create 5 blog “themes”


Five Themes

1. First Home Home Buyer
2. Financing
3. Selling Your Home
4. My Community
5. Condos


2. Engagement

− Determine tools (Blog, Facebook,
Twitter, YouTube)
− Start slow, get comfortable
− Network building
− Engage … be “social”


Twitter
Amicr bl
o- oggingser ice al inguser t send &r d “t eet w ae
v low so ea w s” hich r
t - sed post ofup t 140 characters in l h.
extba s o engt


Professional Well written
Profile Image bio with link
More
followers than
following
Branded Background.
Should include phone
# and email

What to tweet…

 Abl post/ev
og ent
Tips
 T 10L s
op ist
 A aquest /getfeedba
sk ion ck
 R w somet int est /useful
et eet hing er ing
 Aw ys a v l
l a dd aue


What NOT to tweet…
 W tyourca ha forbr kfa , ora hingel a yourca…
ha t d ea st nyt se bout t
 Y L ings
our ist
 Y Open Houses
our

 A aw ys r
nd l a emember t Int netnev for s, a that’s a long
, he er er get nd
time…


Tweet Rule

10 : 1
Value-add : Marketing


The 90 Day Challenge
Commit to doing the following for 90 days:

– Tweet every day at least 3 times, more if
you’d like
– Talk about what you are passionate about
– Find people to follow in various areas;
business, sports, hobbies


Commit to doing the following for 90 days:

– Create at least 2 lists e.g. business related,
client related
– Retweet people who’s tweets you enjoy
– Say something funny – show your sense of
humor



– Reply at least once a day with either a
comment or question
– Post a few pictures
– Use a few hashtags e.g. #yyj #condo or
others related to your business
– Get to know Tweeps “IRL” by attending
an event e.g. a tweet-up


What’s new
@ facebook?


The average CND Facebook
user has 190 friends


The average CND Facebook user has
190 friends

218 (comments) X
190 (friends) =
41,420 impressions

SM Strategy Breakdown

– Management (tools & systems)
− Identify resources
− Hootsuite
− Create a System
− Work it…



1. Content
2. Engagement
3. Management
4. Measurement



1. Measurement & Monitoring
− Google analytics
− Hootsuite
− Facebook


things
you ca do
n
today


1. Listen for…

 Who’s talking about you, your
organization, your industry
 What are they saying
 Look for opportunities to engage


2. Start a blog

 Simple & cheap
 Search engines love blogs
 Encourages repeat visits
 Foundation / hub


3. Try Something New

 Facebook contest
 YouTube Branded Channel
 QR Code
 Pinterest

video ideas

 Slide Shows
 Interviews
 Behind-the-scenes
 Reviews
 Video blogs
 Commercials


social media mantras

2. Listen, listen, listen
3. Content is king…
4. Always add value
5. Answer the phone
6. Test, track & tweak
7. Success takes time…

Pemberton Holmes - June 1

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