1. “Always Add
Value”
May 29, 2010

2. Credentials
 Online marketing since 1994
 Fortune 1000 brands: Nestle, HP, Coca-Cola
 McCann Erikson, Publicis, Cove-Ito (Japan)
 Founded bWEST – July 2009

4. “As tech columnist I’m supposed to be on
top of what’s new in tech, butthere’s just too
much, it’s like drinking from a fire
hose.
Ican only imagine how hopeless a task
it must be for everyone else.”
David Pogue
New York Times

5. media revolution

6. 1900’s
1400’s
1800’s 1800’s

7. What is Social Media?

8. Internet & mobile tools for sharing
&discussing information

9. Why you should care
about social media.

10. Two-thirds of the global Internet
population visit social media websites.
Nielsen, Global Faces and Networked Places, 2009

11. The amount of video uploaded
to YouTube every minute.

12. The number of YouTube videos viewed per day.

13. The number of photos on Flickr.com

14. The average number of Tweets per day on Twitter.

15. The monthly growth rate of Twitter users from January to February 2009.

16. inauguration 2.0

17. Why should you care
about social media?

18. Fish where the fish are

20. Outposts
Base Camp

22. Twitter
Amicro-blogging service allowing users to send
& read “tweets” which are text-based posts of
up to 140 characters in length.

29. What to tweet…
 A blog post / event
 Ask a question / get feedback
 Provide customer service
 Retweet something interesting / useful
 Comment on a tweet
 Reply to a tweet / question

30. Are you answering the phone

32. Tweet Rule
10:1
value add : marketing

33. What NOT to tweet…
 What you had for breakfast, unless it was truly
awesome…
 What your cat had for breakfast, or anything
else about your cat…
 Any go easy on the quotes…
And always remember, the Internet never forgets,
and that’s a long time…

35. Building
“Social Capital”
The Trust Factor

38. 5 ways
you can “add value”
today

39. 1. Start listening
Listen for…
• Who’s talking about you, your company,
your industry
• What are they saying
• Look for opportunities to engage

42. 2. Start a blog
• Simple & cheap
• Search engines love blogs
• Encourages repeat visits
• Foundation / hub

44. 3. Try Twitter / Linkedin
Create accounts
• Easy to use / low commitment
• Connect with colleagues, peers, influencers
• Use on the go…

46. 4. Let your customers know
Cross pollinate
• Social media icons on website
• Email signature
• Business card
• Signage

47. 4. Let your customers know

48. 5. Advanced User?
Already on Twitter, Facebook, Linkedin–
start using Hootsuite!
• Multiple accounts
• Content columns
• Schedule tweets

50. Thank You – questions?
Chris Burdge
250-508-7761
chris@bwest.ca