bWEST case study for Rocky Mountain Soap at the BC Social Media Summit - April 7, 2010

1. Chris Burdge
bWEST Interactive

2. Credentials
 Online marketing since 1994
 Fortune 1000 brands: Nestle, HP, Coca-Cola
 McCann Erikson, Publicis, Cove-Ito (Japan)
 Founded bWEST – July 2009

4. Just a guy making bubbles…

13. the future
is in
earned media…

14. Social Media Club – Victoria

16. Mayfair Mall – 2009 Retailer of the Year

17. Results
Store visits +27%
Sales Increases (YoY)
 July 63%
 Aug 45%
 Sept 73%
 Oct 49%
 Nov 25%
 Dec 26%
 Pre SM baseline 21%

18. Key Take Aways
holistic strategy
engage, engage, engage
relationships
always add value
build social capital
consistency

19. Lead with strategy. Exploit technology.