The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
2. Founder/Owner: Lisa Marie Wark & Assoc.
Chief Executive Officer: Internet Business Consultants, LLC
Founder/President Revage Medical Spa, LLC
Medspas.com
Principle: Glow Spa, LLC
SVP Marketing: Century Wellness Clinic
SVP Marketing: Forsythe Cancer Care Clinic
Affiliated Associations
Founding Member: Medical Spa Association
Member: International Spa Association
Public Member: Nevada State Board of Dental Examiners
3. Top Ten Social Media Tips
1.Create More Video
2.Social Media is Going Mobile
3.You Don’t Have To do EVERYTHING
4.Make Your Marketing Efforts More Focused
5.Create a Social Media Strategy to Your Targeted Audience
6.Foster a Network of Followers & Champions/Influencers
7.Content is STILL King
8.Identify Real Trends by Listening to conversations
9.Optimize each social media campaign
10.Maintain and manage all your social media platforms
4. YouTube
Telling Your Story
Tip #1
YouTube: Create More Video Content
The Stats
•4 Billion Videos each Month
•60 Hours of Video uploaded every
minutes
•400 million views daily on mobile
devices
5. 81% of Millennials use YouTube
58% of Generation X Use YouTube
43% of Baby Boomers Use YouTube
9% of Small Businesses Use YouTube
YouTube
Telling Your Story
Tip #1 YouTube: Create More Video
Content
6. Why use it?
For the visual learners
Search Engine Optimization
YouTube
Telling Your Story
Tip #1 YouTube: Create More
Content
7. Why YouTube?hy
video marketing?
Google owns youtube!
•vital element of any successful marketing strategy
•very important in search-engine-optimization (SEO)
•increases conversion rates
•provides variety of content: some people prefer to read, some prefer to watch
•remain an authority in the field
•makes your marketing personal
•connect to patients and potential patients
•adds dynamic elements to your website
8. BEST PRACTICES
Incorporating videos into your marketing campaign:
• upload videos to youtube
• promote your video on social media
• every video should be optimized
• embed video throughout your website
• think about series of videos
• check viewed stats and youtube analytics to
learn what your customers like
• create playlists of similar videos
14. THE BEST FEATURES FOR
YOUR MOBILE APP
Tip #2 Social Media is Going Mobile
Mobile Application
15. Bios
Loyalty Cards
Check in Coupons
Contact Information
GPS Directions
Interactive Feedback/Sales Campaigns
Location
Menu of Services
Gift Card Purchases
One – Touch Dialing
Patient Forms to Fill Out via
Smartphone
Photo Gallery (Before & Afters)
Push Notifications
QR Codes
Share/Social Media
Skype/Virtual Consultations
24. Tip #4 Make Your Marketing
Efforts More Focused
• Create engaging content that attracts your
patients on the social platforms they use the
most…
• 1st
Build a content marketing strategy
• storytelling, consumer insights, analytics, and paid
promotion strategies that optimize engagement
• The existing targeting capabilities in Twitter, LinkedIn, and
Facebook in particular have never been stronger.
25. Social Media & YOU
YouGov Healthcare Report findings:
81% of consumers believe that if a
hospital or medical practice has a
strong social media presence, they
are likely to be more cutting edge,
creating a halo effect across clinical
functions
25
Source: Consumers’ Use, Preference and Expectations of Hospital Social Media,
http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/
28. def (wikipedia.com) - "A type of website with regular entries of commentary,
descriptions of events, or other material such as graphics or video."
Tip #7: BLOGS -Content is STILL King
• Approximately
200 million
blogs
• The majority of
web users
interact with
blogs every
single day
29. “Brandtelling”
Blogging
“Brandtelling is built on the
foundation of connecting people
through a story that is relevant, real,
and repeatable.”
-Arthur Germain, Communications Strategy
Group
29
30. Blogging Content
Branding is all about creating a meaningful
impression. So everything you do, from the
way you talk to your patients, the emotional
support you give someone who’s upset about
their skin, aging, to even the way you invoice
them is greatly impacts your brand. You have
to view every interaction as an opportunity.
That’s what the patient will come to expect.
31. “A brand is what people say
about you when you’re not in
the room.”
-Jeff Bezos
Amazon.com
Founder/CEO
38. Top Ten Social Media Tips
1.Create More Video
2.Social Media is Going Mobile
3.You Don’t Have To do EVERYTHING
4.Make Your Marketing Efforts More Focused
5.Create a Social Media Strategy to Your Targeted Audience
6.Foster a Network of Followers & Champions/Influencers
7.Content is STILL King
8.Identify Real Trends by Listening to conversations
9.Optimize each social media campaign
10.Maintain and manage all your social media platforms
Notas do Editor
So, a brand is not just a person, or a logo or a set of colours, it’s all aspects of what it takes to make up a company. It’s a feeling. I myself am not a brand, but everything I do, the way I present myself, the attitude I have in all of my correspondence, online presence and TV work contributes to my brand. There are aspects we can control about it, but people will talk about us when we’re not there. “A brand is what people say about you when you’re not in the room.” Jeff Bezos. Brand is all about creating a meaningful impression. So everything you do, from the way you talk to your patients, the emotional support you give someone who’s upset about their teeth or has a tooth ache or has lost a tooth, to even the way you invoice them is greatly impacts your brand. You have to view every interaction as an opportunity. That’s what the client will come to expect.
-photo important as it reflects on your brand
-personal site and business site (or hashtag) should be separate (give example)
-good to have personal and business as can humanize your brand (again, not a faceless corporation)