Organic Coffee Market in the USA
http://buyorganiccoffee.org/1789/organic-coffee-market-in-the-usa/
The USA consumes more coffee than any other nation on the planet. Of the nations that drink the most coffee the USA ranks first followed by Germany, Japan and France. Of course the Dutch, Fins and Swedes drink more per capita but their populations are much smaller. How much of US consumption is organic coffee? The USA consumes nearly half of all organic coffee that is grown. The portion of US coffee imports that is certified as organic or fair trade is 16% of all green coffee according to Trends in Trade of Certified Coffee. The value of US organic coffee sales in the USA passed a billion dollars a decade ago according to the Organic Consumers Association.
Organic Coffee and K Cups
A substantial portion of US coffee comes from single servings, K cups or similar products. The efficiency of making just one cup is very attractive. And you can get organic coffee in single serving cups as well. But we asked this question last year, does organic coffee in a K cup make sense?
6. The USA consumes nearly half of all
organic coffee that is grown.
7. The portion of US coffee imports that is
certified as organic or fair trade is 16%
of all green coffee according to Trends
in Trade of Certified Coffee.
8. The value of US organic coffee sales in
the USA passed a billion dollars a
decade ago according to the Organic
Consumers Association.
10. A substantial portion of US coffee
comes from single servings, K cups or
similar products. The efficiency of
making just one cup is very attractive.
11. And you can get organic coffee in
single serving cups as well.
12. But we asked this question last year,
does organic coffee in a K cup make
sense?
13. Keurig Green Mountain is coming out
with a new product line, organic coffee
in K cups. Our question is if organic
coffee in a K cup makes any sense.
14. People drink organic coffee because
they like the taste and aroma of high
quality coffee, they like the idea of a
pure produce free of unnecessary
contaminates and because they want
to help protect the environment.
15. Putting organic coffee in a K cup raises
some questions but first a little about
the new Keurig product line.
16. Billions of K cups go into landfills each
year. If part of the reason you drink
organic coffee is that you want to
protect the environment then even
organic coffee in a Keurig K cup is a
problem.
17. But there was a solution. Keurig also
made refillable K cups under the brand,
My K Cup. You could also refill these
with any coffee of your choice, which
would commonly be cheaper than the
coffee from Keurig. Unfortunately that
changed.
20. You can get organic coffee at shops
like Starbucks which buys about 2
million pounds of organic green coffee
beans each year.
21. They also note that much of the high
quality coffee that they buy is grown
using organic methods but the grower
does not go to the trouble of certifying
because they sell their whole crop to
Starbucks.
22. Thus you are often getting organic
coffee but not certified organic coffee at
your local coffee shop.
24. We found out in our article, Do
Millennials Drink Coffee, that this age
group prefers higher quality coffee.
25. It turns out that millennials do not
necessarily drink more coffee than
other generations of Americans, but
they like good coffee and are willing to
pay for it.
26. In a world in which investments in the
stock market and real estate have
bottomed out right before our eyes,
many millennials are “investing” in
quality of life which includes better food
and beverage experiences.
27. It is good news for the organic coffee
business that this younger age group
likes the product.